Real-time data analytics enables publishers to generate revenue, discover new revenue opportunities, benchmark against competition and optimize more efficiently, but many publishers are currently lacking the toolset to take advantage.

of publishers say they have increased revenue by receiving data in real-time

INCREASED REVENUE

WHY PUBLISHERS

REAL-TIME ANALYTICS DRIVES SPECIFIC BUSINESS BENEFITS

62%62%

NEED TO GET AHEAD OF

Real-Time

of publishers believe that real-time data is important to their business

…BUT PUBLISHERS ARE NOT YET REALIZING THE FULL POTENTIAL OF DATA

67%

of publishers report having access to data in real-time

27%

HOW FREQUENTLY ARE PUBLISHERS GETTING THEIR DATA?

HOW CAN PUBLISHERS MAKE REAL-TIME ACTIONABLE?

BETTER YIELD OR PERFORMANCE

54%

ABILITY TO MAKE OPTIMIZATION DECISIONS

51%

ABILITY TO UNCOVER NEW REVENUE OPPORTUNITIES

48%

BETTER INVENTORY MANAGEMENT

42%

Publishers are not getting their data at the same rate that digital ads are bought and sold.

EVERY FEW HOURS22%

EVERY FEW MINUTES15 %

DAILY17 %

WEEKLY12 %BI-WEEKLY/MONTHLY5 %

REAL-TIME27%

Competitive Benchmarking Insights: Publishers can evaluate current inventory performance against that of their competitors. 1

Real-Time Analytics: Make smarter, more knowledgeable business decisions by leveraging real-time reporting, easy-to-use natural language processing and actionable intelligence. 2

One Holistic Platform: Publishers can make the most of their digital assets by transacting across desktop, mobile and video seamlessly on one platform. 3

Real-Time

PubMatic is the leading marketing automation software platform for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Console and APIs.The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.

PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.

The findings from this infographic come from a commissioned study conducted by Forester Consulting on behalf of PubMatic: Real-Time Data Analytics: Empowering Publishers to Make Better, Faster Decisions (August 2015). 110 media analytics professionals from the US and UK were surveyed.

BUT ONLY

Ability to optimize for your clients

32%

Custom reporting

21%

Real-Time reporting capabilities

24%

Ability to optimize to maximize your revenue

22%

Benchmarking against industry peers

24%* Level of Satisfaction Among Large Publishers with 500 or More Employees