why primergy? our value proposition enterprise server business paderborn, feb 18, 2008

Why PRIMERGY?Our Value Proposition

Enterprise Server Business Paderborn, Feb 18, 2008

Enterprise Server Business PRIMERGY Value Propostion pitch © Fujitsu Siemens Computers 2008 All rights reserved2

Elevator Pitch

Fujitsu Siemens Computers brings a number of core values to the Industry Standard Server Market:

In this market we are all about Innovation

This innovation is based on commitment to the highest quality servers that are statistically as reliable as UNIX Servers without sacrificing performance which is demonstrated by world leading benchmark results

However our major differentiator is the level of cost efficiency we can achieve, typically in excess of 60% in terms of cost reduction, whilst delivering higher levels of agility, reducing time to market for new applications

Lastly but by no means least – FSC has a real commitment to Green – for example our unique Server design process has energy efficiency at its heart and this can be demonstrated by the fact that we are on average 20% more efficient than our closest competition

PRIMERGY - designed to lead


Why PRIMERGY?

Green PRIMERGY use 20% less power than competitive standard servers

Reliability Robust servers for mission critical operations

EfficiencyRealistic TCO reductions of 60 % and more

Innovation The broadest portfolio of virtualization, server and solution offerings

PerformanceFastest Benchmark Servers in the market


GreenPRIMERGY Servers use 20 % less power

Greater power efficiency to halve energy costs Retail Organization saves €75,000 a year

using PRIMERGY TX120s instead of ProLiant ML310

Smart data center operation cuts energy use by 75 percent with industry standard technology A leading European Bank using PRIMERGY

BX600 see savings of 1.2M KWh or €120.000 (744 t CO2) per annum

21-years history of environmentally-aware development guarantees higher performance per m2, lowers infrastructure burden HP ProLiant rack and blade servers gobble

20% more power


ReliabilityRobust servers for mission critical ops

By Design PRIMERGY has quality levels which are comparable to high end UNIX servers Annual Failure Rates have fallen 60% over the

last five years Statistical HW availability of 99.992% for

TX150

European and Japanese engineering and production ensures superior quality assurance PRIMERGY servers qualified over 5000 boot

cycles enables flawless power cycling of unused capacity

Mission-critical service levels from enhanced infrastructure solutions x10Sure – smart HA solution saving €90,000

versus traditional cluster solutions Pre failure detection, patch management and

installation support come free with ServerView


EfficiencyRealistic TCO reductions of 60 % and more

System simplicity: extensive savings Hardware and network infrastructure CapEx

reduction up to 94 % with BladeFrame Dynamic resource allocation in minutes, not

days, with PAN Manager delivers operational savings

ROI boost – ServerView Suite reduces complexity, protects investments Easy operation, deployment and use Seamless integration into existing

management software

Dynamic IT solution based on PRIMERGY server save 62% total cost (TCO) on average

FlexFrame for Oracle FlexFrame for SAP FlexFrame Infrastructure


InnovationThe broadest portfolio of virtualization, server and solution offerings

PRIMERGY delivers the broadest virtualized environments From single socket TX120 to 96 Socket Quad

Core Frames BladeFrame BF400

Market-leading dynamic infrastructure solutions SAP, Oracle and Microsoft applications Virtualization through hypervisors from

VMware, Microsoft and Xen Greatest level of centralized control over

service provisioning Unrivalled automation of resource provisioning

and load balancing

Controlled, risk-free server vendor change Integration support through plug-ins Server Solutions based on blue prints

architectures 1000-plus successful DDC installations


PerformanceFastest Benchmark Servers in the market

Performance world records set many times over by PRIMERGY Exchange benchmark leadership - fastest

response times and best consolidation potential

High performance servers have longer lives

Leadership in new SPECPower efficiency benchmark Best ratings in mono socket benchmarks New quad-core generation will extend the lead

Media recognition among rivals Build quality, management, time to market,

performance and power consumption tested PRIMERGY competitive advantage confirmed

why primergy? our value proposition enterprise server business paderborn, feb 18, 2008

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