why pos couponing? outta the box point of sale dispensers offer unparalleled appeal to consumers...
TRANSCRIPT
Why POS couponing?
• Outta the Box point of sale dispensers offer unparalleled appeal to consumers
• Results often match or exceed those obtained by more expensive dispensing solutions
• Published redemption percentages frequently exceed 17% for at shelf vehicles*
* CMS Trends, 2003
Point of Sale
10.49.9
7.97.1
4.43.5 3.5
1.30.7 0.5 0.4 0.3
0
5
10
On-Shelf Distributed
Regular On-pack
Electronically Dispensed
Regular In-pack
On-pack Cross-Ruff
Direct Mail
In-pack Cross-Ruff
Sunday Newspaper FSI
Magazine On-page
Daily Newspaper ROP/ Solo
Sunday Supplement
Daily Newspaper Co-op
CouponRedemption Rates (%)
POS gets your promotion noticed! Aside from instant on-pack coupons (34.4%), which are most often discovered and redeemed after the consumer has already decided to purchase that brand, on-shelf coupons have the highest redemption rates:
Source: Coupons: A Complete Guide by the Joint Industry Coupon Committee
Point of Sale
Outta the Box delivers more than coupons! Outta the Box offers the benefits of a coupon dispenser and a display in one unique promotional system!
• Graphically present your brand • Communicate your value proposition • Provide customers with a coupon as an incentive to buy• Do it all at the point of sale where your promotional efforts have the most impact!
Why Outta the Box®?
Why Outta the Box®?
Quantity Vehicle Redemption Rate
Total Redeeme
d
500,000
FSI 1.3% 6,500
Outta the Box®13.0% 65,000
18.0% 90,000
350,000
Direct Mail 3.5% 12,250
Outta the Box®13.0% 45,500
18.0% 63,000
850,000
Magazine On-page 0.7% 5,950
Outta the Box®13.0% 110,500
18.0% 153,000
How do your previous coupon vehicles stack up to Outta the Box®?*
*Industry Redemption Rates: Coupons: A Complete Guide by the Joint Industry Coupon Committee Outta the Box® Redemption Rates: Market Tactics – Industry Research, 2004
Outta the Box® works hard for your brand. Outta the Box® dispensers motivate consumers to buy a product or brand that they did not plan to purchase
• 37.4% of consumers reported buying due to being motivated by a display*• 31.2 % of consumers reported buying due to being motivated by a shelf coupon dispenser*• Outta the Box® is a hybrid of both!
Outta the Box® dispensers encourage trial of a new brand
• 50.4% of consumers most frequently use coupons from shelf dispensers to buy a brand they haven’t tried before *
Why Outta the Box®?
*Promotion Marketing Association, Grocery Incentive Survey, June 2002
Outta the Box® offers the most value for your promotional dollars. • Durable and high quality products—customized to your needs
• A lower price point than comparable dispensers
• Lightweight and easy to use
• Resilient UV coating
• Responsive, professional, and timely customer service
• International representation in many countries including production in Europe
• And of course—the benefits of a dispenser and a display in one!
Why Outta the Box®?
Why Outta the Box®?
Outta the Box® lets you reach your market anywhere, anytime.
• You choose the promotion, place, and time period • Outta the Box® is ideal for many venues:
• Grocery, Convenience, Pharmaceutical, Auto Parts, Pet Supply, Appliances, Music, Movie Rental, Electronics, Hardware, Outdoors, anywhere!
• Outta the Box® dispensers attach securely to shipper displays, end aisle displays, refrigerated cases and gas pumps • Outta the Box® works well on the shelf, at the register, or on the counter—wherever you get the most impact
Outta the Box® dispensers are designed with brand recognition in mind. • Choose vibrant four color graphics on dispensers and coupons • Display and coupon designs are customized per your specifications
• Dispensers can be designed for any class of trade, specific account, and specific stores
Why Outta the Box®?
Box Dispensers
Choose the right Outta The Box® dispenser for your product and your promotion:
Our box dispensers are available in a variety of sizes and shapes: • PL Dispenser• PL Compact• XL Dispenser• Cube Dispenser• Can Dispenser • Custom Dispenser
Box Dispensers
PL Dispenser Dimensions:• 4 1/2" x 3 1/8" x 2 7/8"
Sheet Count :• up to 500
Sheet Dimensions:• 2 3/4" x 3"
Samples:• Random or mock-up of your own design
Attachment:Standard:• Shelf strap
Optional: • Clip channel shelving• Clamp channel shelving• Dual suction cup
Delivery:• 500-2,500 units: 3 weeks• 2,501-10,000 units: 4-5 weeks
Box Dispensers
PL Compact
Dimensions:• 2" x 3 1/8" x 2 7/8"
Sheet Count :• up to 250
Sheet Dimensions:• 2 3/4" x 3"
Samples:• Random or mock-up of your own design
Attachment:Standard:• Shelf strap
Optional:• Clip channel shelving• Clamp channel shelving• Dual suction cup
Delivery:• 500-2,500 units: 3 weeks• 2,501-10,000 units: 4-5 weeks
Box Dispensers
XL Dispenser
Dimensions:• 4" x 3 1/8" x 2 7/8” 15/16"
Sheet Count :• up to 300
Sheet Dimensions:• 3" x 4"
Samples:• Random or mock-up of your own design
Attachment:Standard:• shelf strap
Optional:• Clip channel shelving• Clamp channel shelving• Dual suction cup
Delivery:• 500-2,500 units: 3 weeks• 2,501-10,000 units: 4-5 weeks
Box Dispensers
Cube Dispenser
Dimensions:• 3 1/4" x 3 1/4" x 3 1/4"
Sheet Count :• up to 300
Sheet Dimensions:• 3" x 3"
Samples:• Random or mock-up of your own design
Attachment:Standard:• Shelf strap
Optional:• Clip channel shelving• Clamp channel shelving• Dual suction cup
Delivery:• 500-2,500 units: 3 weeks• 2,501-10,000 units: 4-5 weeks
Can Dispensers
Can Dispenser
Dimensions:• 3 3/4" diameter x 5 5/8" high
Sheet Count :• Up to 500
Sheet Dimensions:• 2 7/8" x 2 5/8"
Attachment:Standard:• Shelf strap
Optional Attachment:• Suction cups Delivery:• Call for information.
Custom Shapes
• Make your promotion really deliver with a customized dispenser
• Our internal Design Team can design virtually any shape and size dispenser to meet the needs of your promotion
• Call us with your ideas!
Custom Dispensers
Dispenser Headers
PL with optional Back Header Card
• Build on your dispenser with a Back Header Card for maximum impact
• Custom designed for strong shelf presence
• More room for displaying your brand and delivering your message
Dispenser Headers
PL with optional Side Header Card
• Rise above the rest with a Side Header Card
• Custom designed to stand out on the shelf
• Maximum visibility for your brand
Dispenser Headers
PL with optional Top Header Card
• Top the sales charts with our Top Header Card option
• More visibility for your brand and message
• Custom designs for a unique look
Dispenser Headers
XL with optional Side Header Card
• Make a statement with a Side Header Card
• More real estate for your message and design
• Outstanding shelf presence
Dispenser Headers
Horizontal Can with Optional Top Header Card
• Stand up to the competition with a uniquely designed Top Header Card
•Custom sizes and shapes available for maximizing the impact of your promotion
•Great for attracting attention and delivering your offer
Box Dispenser Weatherguard™
Choose Weatherguard™ for outdoor box dispenser promotions • Reusable protective covering safeguards your dispenser in outdoor environments • Flexible attachment options for placement just about anywhere • Ideal for gas pumps, fast food drive- thrus, bank windows, and more
• NEW!!! Weatherproof coupons now available!
Outta The Box® Coupons
Customize your coupon sheets for the most impact. • Dispense coupons, recipes, product information, rebates, anything you want! • Choose yellow or white sheets • Front or front/back sheet printing • Coupon copy change capability • Custom scented sheets • Multiple messages • Up to three spot colors (PMS color matching available) • NEW! Four color process available! • NEW! Waterproof sheets available!
Outta the Box® Coupons
Outta The Box features Exclusive No Error Dispensing™. • Consistent coupon/sheet delivery • One-at-a-time, every time, down to the last sheet • Less mis-redemption • Added value-sheets can adhere to the consumer’s package
Pop’nSellSM
Pop’nSellSM combines three powerful features to help lift sales: Repositionable, re-usable Adhesive Vinyl Back Panel • 6 ¼” x 8” panel adheres to any smooth surface for quick and easy display Clear Dispenser with No Error Dispensing™• Provides a full view of your offer Custom printed sheets • Adheres conveniently to shopping lists• Up to 500 per pack• Available in 2” x 3” side-by-side or 3” x 4”
NEW! Weatherproof Pop’nSellSM
New WEATHERPROOF features let Pop’nSellSM weather any storm. • NEW! Wet-strength coupon pads stand up to inclement weather • Weather-resistant back panel features high quality graphics • Four color and spot color printing available on our wet strength pads!
NEW! Weatherproof Pop’nSellSM
Weatherproof features are designed for even the dampest conditions.
• Ideal for outdoor promotions including gas pumps, ATM’s, bus stops and drive-thru windows
Sweepstakes
Revolutionary Sweepstakes System sweeps the competition. Sweepstakes Dispensing and Collection System makes it easy and cost-effective to manage your program! • Choose Super Sweeps to hold up to 1,500 self-contained entry forms (10 ¾” w X 19 ¾” h X 8 ½” d)
• Mini Sweeps Holds up to 1,000 sheets (8”w X 15 ¾” h X 6”d)
• Re-usable boxes feature four-color graphics
• No need to refill!
• Optional self-adhesive pen with stretchable coil
• Custom sizes available upon request
Sweepstakes
Mini-Mailer returns itself for a simple-to-manage promotion! • Mail entries in self-contained box when promotion ends
• Eliminates the need for costly program management
• Holds 500-1,000 sheets
• 8”w X 15 ¾” h X 6”d
Outta the Box® benefits your clients! • Extra value with our unique display and dispenser-in-one design
• So many shapes, sizes and options from which to choose
• Great price point!
Outta The Box® benefits your agency! • Give your design team a new, sales- driven medium for displaying their talent
• Get creative with customized shapes and sizes—we can bring your ideas to life!
• Recognized agencies receive 15% commission on gross billing
Outta the Box® Sells Itself!
Outta the Box® Sells Itself!
Introduce your clients to our dispensers and sweepstakes systems today! Outta the Box® will provide: • Samples of any or all of our products
• Custom mock-ups
• Educational literature for your representatives
• Sales literature for your clients
Outta the Box®
When it comes to getting the most from your next promotion—think Outta the Box®!
Just call or visit us online to request your FREE product samples, order a
complimentary mock-up of your own design, or obtain pricing details.
Discover all the benefits of a couponing dispenser and display in one today!