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TRANSCRIPT
Why Podcast?
@ @andybowers
Credit: iStock/Thinkstock
@ @andybowers
0
5
10
15
20
25
30
35
2004 2005 2006 2007 2008 2009
Podcast Hype
Podcast Hype
Source: Andy’s Gut
0
5
10
15
20
25
30
35
2004 2005 2006 2007 2008 2009
Podcast Hype
Podcast Hype
Fateful Dinner Party
Source: Andy’s Gut
Begins Streaming Service, 2007 Launches, 2005 Acquired by Google, 2006
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2006 2007 2008 2009
Ever Listened to a Podcast
Ever Listened to a Podcast
Source: Edison Research
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Ever Listened to a Podcast
Ever Listened to a Podcast
Source: Edison Research
98 million
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Monthly Podcast Listening
Monthly Podcast Listening
Source: Edison Research
57 million
0
5
10
15
20
25
30
35
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Podcast Hype
Podcast Hype
Source: Andy’s Gut
0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Podcast Hype
Podcast Hype
0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Podcast Hype
Podcast Hype
0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Podcast Hype vs. Listenership
Podcast Hype (Unscientific) Listenership
2005
2015
2015
Why Podcast?
1. Engaged Audience/Sticky
2. Mobile First
3. It’s Fun!
Monetizing Podcasts
1. Advertising
2. Direct Listener Payments
3. Custom/Branded Content
Monetizing Podcasts
Monetizing Podcasts
Pre-Roll Ads
Monetizing Podcasts
Pre-Roll Ads Mid-Roll Ad Mid-Roll Ad
Monetizing Podcasts
Pre-Roll Ads Mid-Roll Ad Mid-Roll Ad Post-Roll Ad
Monetizing Podcasts
Your Ad
Here
Monetizing Podcasts
Your Ad
Here
Monetizing Podcasts
Monetizing Podcasts
Passionate Audience
Monetizing Podcasts
Monetizing Podcasts
$40
Super Bowl
Super Bowl CPMs
Monetizing Podcasts
$40
$25
$50
$100
Super Bowl Low End of Podcasts Mid Range High End of Podcasts
Podcast CPMs
Monetizing Podcasts Direct Listener Payments
Monetizing Podcasts Custom/Branded Content
Monetizing Podcasts
Credit: iStock/Thinkstock
@ @andybowers
Thank you!
@ @andybowers