why people don't "get" design
DESCRIPTION
The general perception is that artists, designers, and architects simply make things pretty and hand off the “real work” to the people who took science classes in college.TRANSCRIPT
Why People Don’t “Get” Design
This is often framed in the
Designer/engineer dichotomy
What does it Mean to Design?
de·sign verb \di-ˈzīn\ : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind
de·sign verb \di-ˈzīn\ : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind
de·sign verb \di-ˈzīn\ : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind
de·sign verb \di-ˈzīn\ : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind
de·sign verb \di-ˈzīn\ : to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind
Time to Put it in Context
What does it Mean to Engineer?
en·gi·neer verb \en-jə-ˈnir\ : to plan, build, or manage (something) by using scientific methods !: to produce or plan (something) especially in a clever and skillful way !: to change the genetic structure of (a plant or animal)
en·gi·neer verb \en-jə-ˈnir\ : to plan, build, or manage (something) by using scientific methods !: to produce or plan (something) especially in a clever and skillful way !: to change the genetic structure of (a plant or animal)
en·gi·neer verb \en-jə-ˈnir\ : to plan, build, or manage (something) by using scientific methods !: to produce or plan (something) especially in a clever and skillful way !: to change the genetic structure of (a plant or animal)
en·gi·neer verb \en-jə-ˈnir\ : to plan, build, or manage (something) by using scientific methods !: to produce or plan (something) especially in a clever and skillful way !: to change the genetic structure of (a plant or animal)
The Definitions Support The Misconceptions
of Design
artists · designers · architects make things pretty !hand off the “real work” to the people who took science classes in college
general perception
How do we Change these Perceptions?
design · objectivity everyone has their preferences, right? !if there’s no objectivity related to beauty, why have design schools?
let’s get real about design
design · objectivity everyone has their preferences, right? !if there’s no objectivity related to beauty, why have design schools?
let’s get real about design
design · objectivity everyone has their preferences, right? !if there’s no objectivity related to beauty, why have design schools?
the way we think
if things can’t be objectively beautiful, then it doesn’t need to move 2 pixels to the left
three objective principles
: integrity : proportion : clarity
what is beauty
:integrity
the mind delights in fulness of being
:proportionthe intellect is not pleased with disorder
:claritythe object of the intellect is the intelligible
Let’s Look at An Example
· integrity · proportion · clarity
is this ugly?
What About uX?
:integrity = responsive design
:proportion = visual hierarchy
:clarity = design consistency
These 3 Principles : integrity : proportion : clarity
provide a great foundation for framing the design conversation !for more info check out Jacques Maritain’s “Art & Scholasticism”
Fin.