why pay-per-call pays - soleo.com · pays why pay-per-call 30 billion 73 billion 2013 2018 call...

Pays Why Pay-Per-Call 30 BILLION 73 BILLION 2013 2018 CALL VOLUME TO BUSINESSES THROUGH MOBILE SEARCH IS PROJECTED TO EXPLODE 1 Pay-per-call is a form of performance marketing in which advertisers pay publishers for quality leads that get sent to the advertiser, giving them a targeted, cost-effective means to drive more customers to their businesses. With smartphones having click-to-call simplicity, demand for pay-per-call as a lead generator is growing fast. is spent annually across various types of media on local ads – from merchants, ad agencies, networks and major retailers – to generate calls to businesses 1 . $64.6 BILLION THE CONSUMER PAY-PER-CALL PATH EAGER CONSUMER CONNECTS WITH MERCHANT OUR CLIENTS BID FOR THE CALL RECORDING GIVES CONSUMER SIMILAR MERCHANT OPTIONS “SORRY, # IS DISCONNECTED” CALL ROUTED TO CHOSEN MERCHANT WITH HIGHEST BID TAKE THE LEAD WITH SOLEO FOR MORE INFO VISIT: http://www.soleo.com/solutions/pay-per-call/ CONTACT US: [email protected] SOURCES: 1 Michael Boland, “Phone Calls: The New Ad Currency of the Smartphone Era,” BIA/Kelsey (May 2014), 2 The Role of Click to Call In the Path to Purchase, Google (September 2013), 3 Ibid, 4 The Role of Click to Call In the Path to Purchase, Google (September 2013), 5 Stephanie Miles, “6 Call Monetization Platforms for SMBs,” Street Fight (March 4, 2014), Soleo. PAY ONLY FOR CALLS YOU RECEIVE • You set your bid amount • A smart, cost-effective spend of your marketing dollars • Paid search or pay-per-click costs money regardless of results MAXIMIZE ROI • We provide improved search and merchant matching data • We track every call • We offer detailed analytics on call volume, duration, and bid price • Link calls to ad campaigns and identify which drive more calls It’s a mobile world 70 % of small and midsized business advertisers say a phone call is the single most important lead they can receive 3 . of mobile searchers used the click-to-call button to reach merchants directly from search results 2 . 66 % High buyer intent OF CONSUMERS CALL A BUSINESS WHEN SPECIFICALLY LOOKING TO MAKE A PURCHASE 4 31 % Metrics matter Pay-per-call partners provide local and national businesses with decision-making analytics that help them measure ROI and gather insights about incoming calls from prospective leads 5 . KNOW WHICH ADS DRIVE THE MOST TRAFFIC AND GET ADVICE ON TURNING MORE LEADS INTO SALES As the leader in pay-per-call generation, our high-quality, high-intent calls accurately connect consumers who are ready to make a purchase with your business. Since you only pay for the calls you receive, it’s a cost-effective way to get leads for your business. SOLEO CONNECTS HIGH-INTENT LEADS TO YOUR BUSINESS AT THE EARLIEST MOMENT OF NEED HIGH-QUALITY CALLS ACROSS 2,400 BUSINESS CATEGORIES HIGH-INTENT 300 MILLION CALLS A MONTH FROM DISCONNECTED #S We put the right consumers in touch with you We handle 4,000,000,000 calls a year

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PaysWhy Pay-Per-Call

30 BILLION

73 BILLION2013

2018

CALL VOLUME TO BUSINESSES THROUGH MOBILE SEARCH IS PROJECTED TO EXPLODE1

Pay-per-call is a form of performance marketing in which

advertisers pay publishers for quality leads that get sent to

the advertiser, giving them a targeted, cost-effective means

to drive more customers to their businesses.

With smartphones having click-to-call

simplicity, demand for pay-per-call as a

lead generator is growing fast.

is spent annually across various types of media on local ads – from merchants,

ad agencies, networks and major retailers – to generate calls to businesses1.

$64.6 BILLION

THE CONSUMER

PAY-PER-CALL PATH

EAGER CONSUMER CONNECTS WITH

MERCHANT

OUR CLIENTS BID FOR

THE CALL

RECORDING GIVES CONSUMER

SIMILAR MERCHANT

OPTIONS

“SORRY, # IS

DISCONNECTED”

CALL ROUTED TO CHOSEN MERCHANT

WITH HIGHEST BID

TAKE THE LEAD WITH SOLEO

FOR MORE INFO VISIT: http://www.soleo.com/solutions/pay-per-call/

SOURCES: 1 Michael Boland, “Phone Calls: The New Ad Currency of the Smartphone Era,” BIA/Kelsey (May 2014),

2 The Role of Click to Call In the Path to Purchase, Google (September 2013), 3 Ibid, 4 The Role of Click to Call In the

Path to Purchase, Google (September 2013), 5 Stephanie Miles, “6 Call Monetization Platforms for SMBs,” Street Fight

(March 4, 2014), Soleo.

PAY ONLY FOR CALLS YOU RECEIVE• You set your bid amount

• A smart, cost-effective spend of your marketing dollars

• Paid search or pay-per-click costs money regardless of results

MAXIMIZE

ROI• We provide improved search and merchant matching data

• We track every call

• We offer detailed analytics on call volume, duration, and bid price

• Link calls to ad campaigns and identify which drive more calls

It’s a mobile world

70%

of small and midsized business advertisers say a phone call is the single most important lead they can receive3.

of mobile searchers used the click-to-call button to reach merchants

directly from search results2.

66 %

High buyer intentOF CONSUMERS CALL A BUSINESS WHEN SPECIFICALLY LOOKING TO MAKE A PURCHASE4 31%

Metrics matter

Pay-per-call partners provide local and national businesses with decision-making analytics that help them measure ROI and gather

insights about incoming calls from prospective leads5.

KNOW WHICH ADS DRIVE THE MOST TRAFFIC AND GET ADVICE ON TURNING MORE LEADS INTO SALES

As the leader in pay-per-call generation, our high-quality, high-intent calls accurately connect consumers who are ready to make a purchase with your business. Since you only pay for the calls you receive, it’s a cost-effective way to get leads for your business.

SOLEO CONNECTS HIGH-INTENT LEADS TO YOUR BUSINESS AT THE EARLIEST MOMENT OF NEED

HIGH-QUALITYCALLS ACROSS 2,400 BUSINESS