why partner with network for good?...what’s special about network for good? nonprofit credibility...

Why Partner with Network for Good?

Network for Good DonateNow Customers

www.networkforgood.org/partner

Network for Good Overview

Featured Partners

Awards

501c3 public charity

Founded in 2001 by AOL, Cisco and Yahoo!

35 employees, headquartered in Bethesda, MD

$375M in donations processed for 50,000 nonprofits

Corporate partnership experience and business approach


http://www.networkforgood.org/OffsiteFrame/?PageID=102012




Nonprofit Services

Donation Processing : Online tool to help

nonprofits establish their own online

fundraising program and receive funds via

electronic transfer from Network for Good

Email Outreach : Tools to help nonprofits

email donors and receive and track donations

and export data to their own databases for

donor cultivation

Training: A comprehensive Learning Center,

e-newsletter communications, free

teleconferences presented by industry leaders

at www.fundraising123.org.

Sample DonateNow page

Sample EmailNow newsletter


Consumer Services

Donation Processing - Web services

launched in 2007 with Causes on

Facebook and Capital One giving site and

rewards program in 2008

Fundraising Widgets - Charity badges,

web 2.0 functionality that enable individuals

to fundraise anywhere online

Good Cards - A gift card for charity –

where the recipient gets to donate to their

charity of choice

Volunteer Network - Web application that

allows volunteers to search master

database of volunteer opportunities


What’s Special About Network For Good?

Nonprofit Credibility

Trusted and Secure Brand

The Most Giving Portal

Experience

Knowledgeable Customer

Support

Flexible, Dedicated Partner

$3.1

$17.1 $17.5 $16.4

$32.3 $35.4

$53.0

$71.0

$112.7

$0$8

$16$24$32$40$48$56$64$72$80$88$96

$104$112$120

2001 2002 2003 2004 2005 2006 2007 2008 2009

$$

Do

na

tio

ns

(in

mill

ion

s)

Total Dollars Raised

3,1297,576

8,5758,612

10,972

16,012

20,106

31,450

46,347

0

4,000

8,000

12,000

16,000

20,000

24,000

28,000

32,000

36,000

40,000

2001 2002 2003 2004 2005 2006 2007 2008 2009

NP

Os S

erv

ed

Total Charities Served


Network for Good Brand is Trusted in Sector

Better Business Bureau (BBB) Accredited

Recognized for revolutionizing philanthropy by Computerworld, Forbes,

ePhilanthropy Foundation, Wired, Marketing Sherpa

Donation partner of choice for charity vetting organizations Guidestar and

Charity Navigator

Disaster giving partner of choice for AOL and Yahoo!

Volunteer feed provider of choice for the States of California, Illinois and

Louisiana

140,000 nonprofit representatives in our community

44,000 registrants for our nonprofit 911 teleconferences (2009)

Respected for offering free fundraising resources to nonprofits through

www.fundraising123.org


Respected Online Giving Expertise


Deep Nonprofit Marketing Thought Leadership

Learning Center: www.fundraising123.org eNewsletters

Webinars/Training

Articles

eBooks

Research Papers

Conference

Keynotes &

Workshops

Unique Site Visitors: ~256,000 (2009)

Nonprofit Representative Community: ~140,000

Weekly Newsletter Recipients: ~47,000

911 Call Registrants: ~44,000 (2009)


Unique Perspective on Giving Across Channels

Employee

Site

Nonprofit

Site

Giving

Portal

Online giving to charity exists on

multiple channels

Network for Good understands how

giving dynamics shift across these

channels

Giving Portals

Social Media

Nonprofit websites

Corporate websites (employee

giving)

Mobile …coming soon!


Knowledgeable Customer Support Staff

In-house support ensures high quality and expertise

11 in-house CSRs have a unique

combination of donor and

nonprofit expertise with 50 years

combined customer service

experience

Available via phone, email and

chat Monday through Friday from

9am - 7pm ET

Our reps consistently score a 4.5

(out of 5.0) or better on all values

from our chat survey


Don’t Take Our Word for It….


How We Can Help You

• Generate consumer

loyalty

• Build consumer

relationships

• Create positive, socially

responsible image

• Collect audience data

• Show responsiveness in

crisis

• Boost employee morale

• Advise on best practice

• Provide trusted online

donation solutions

• Communicate your

programs to our

audiences

• Proactively manage our

partnership

• Create co-branded

opportunities

Impact the

Bottom Line

Unlock the cause marketing power in your brand!

NFG + YOU = SUCCESS


Embed Donations on Your Website

• Donate to over 1.2 million US nonprofits

• One-time and recurring donations

• US and international donors

• Customize the user experience


Give The Good Card – a gift card for charity

A gift card for charity – where the recipient gets to donate to their charity of choice.

Choice in giving; not limited to a single cause

Can be branded and used as a card or electronic version

Use for sales/discount incentives, client gifts, rewards, events etc.

100% of the customer’s donation will go to charity Spend $100 or more and receive a $10 Good Card

Redeem InCircle Rewards Point for a Good Card


Host an Online Social Good Campaign

Engage your audience around charity through social media

Spark viral fundraising movement through Charity Badges

Amplify the impact with matching grants

Cause marketing

opportunities on

our partner site with

Kevin Bacon

www.sixdegrees.org


http://www.sixdegrees.org/

Promote Holiday Giving Campaigns

• Most giving occurs in December – is

your site ready to facilitate giving for

your audience?


Enable Humanitarian Disaster Giving

• Disaster giving peaks within days of the

humanitarian event.

• Be ready: it’s important to be positioned to

activate charity on your site


Contacts

Stacie Mann

VP of Partnerships

[email protected]

240.482.3205

Kate Olsen

Partner Marketing Manager

[email protected]

240.482.3209


why partner with network for good?...what’s special about network for good? nonprofit credibility...

Documents