© 2013 Cisco and/or its affiliates. All rights reserved.

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For more information, go to www.cisco.com/go/isv

The “Internet of Everything” is quickly taking shape—a network of networks where billions or even trillions of connections create unprecedented opportunities. One thing is certain about this emerging era: connections will become more relevant and valuable than ever before.

That is why Cisco is increasing its investment in partnerships with independent software vendors (ISVs). Your innovations and capabilities complement our own, opening new doors to mutual success. Join us, and transform our joint value propositions into new opportunities. You’ll find that a relationship with Cisco offers a combination of business advantages and unique value that no other partner can match.

© 2013 Cisco and/or its affiliates. All rights reserved.

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LeadershipMore than 87 percent of Fortune 500 companies—and over 100,000 companies worldwide—are Cisco customers. Cisco is a market leader in software as a service (SaaS)/cloud, collaboration, unified workspace, security, video, telepresence, and more. Our size, product breadth, global presence, and market savvy give you leverage to expand into new geographies, industries, demographics, and solution areas.

TechnologyWith 10,000 patents, 20,000 engineers, and core competence in a broad range of technologies, Cisco gives you unique access to innovation and experience across solution categories.

Expertise Cisco has the technical know-how to help you enhance and validate your application, optimize your infrastructure, increase security, and scale your solutions.

Resources Cisco offers a vast array of resources to help you achieve your specific goals—from marketing, sales enablement, and go-to-market services, to technical support, reference architectures, and engineering assistance, to education and training, to financial incentives and discounts on Cisco® products and services. The more invested you become as a partner, the more resources we make available to you.

RelationshipsCisco can connect you with other ISVs, resellers, systems integrators, OEMs, and strategic partners whose solutions complement and add value to yours.

VisionCisco has a long history of “seeing around corners,” identifying market transitions and emerging opportunities early. Our vision gives our ISV partners first-mover advantage.

LoyaltyCisco is committed to trust, predictability, and proactive partner enablement—over the long term.

Cloud/SaaS: Refine Your Strategy, Enhance and Scale Your ApplicationsWhether you’re transitioning to a SaaS-based model, building a cloud, enhancing your applications for the cloud, or scaling upexisting SaaS-based offerings, Cisco is an indispensable ally. Cisco understands the emerging “world of many clouds” and can offer extensive resources, including:

•The Cisco Cloud and Managed Services Program, which can help you build a private cloud, engage with a certified Cloud Builder to deploy or scale out your cloud-based solutions, or adopt a certified Cloud Provider to accelerate your move to the cloud model.

•The Cisco CloudVerse™ framework, which combines three major elements— the Unified Data Center, Cloud Intelligent Network, and cloud applications—to deliver a business-class cloud experience to the end user.

•Cisco gives you access to the Cloud Intelligent Network, Cisco’s end-to-end, open network architecture. The Cloud Intelligent Network adds service intelligence to Cisco’s platforms and coordinates this intelligence through open programmability and manageability layers, making cloud delivery much more visible, optimized, secure, available, and scalable than it has ever been before.

On-Premises IT: Unify Your Infrastructure and Move to IT-as-a-ServiceCisco can help you integrate siloed IT assets so you cantransition to IT-as-a-Service and a higher level of IT agility. Cisco’s Unified Data Center, which consists of Unified Fabric, Unified Management, and the Cisco Unified Computing System™ (Cisco UCS®), helps you maximize and validate the performance, security, availability, and scalability of your applications in a Cisco environment so you can provide a better overall experience toend users.

Unified Workspace: Capture Your Share of the Mobility Transition Your employees and your customers want to work “their way,” from anywhere. Cisco and ISV partners can make that possible—together. Cisco’s Intelligent Network Platform, combined with the Unified Workspace framework and targeted ISV solutions, can unify people and resources—and help expand your role in the mobile and unified workspace markets.

Collaboration: Differentiate and Add More Value by Embedding Cisco Solutions Cisco WebEx® is the number one conferencing service, Cisco TelePresence® is the number one telepresence solution, and more than 85 percent of the Fortune 500 use Cisco Unified Com-munications solutions. You can translate Cisco’s market leadership and cross-platform, open

technologies into new opportunities for your solutions. For example, by enabling your web apps for Cisco Jabber™ or WebEx, you can include click-to-call/chat/meet or immersive video capabilities with your solutions, improving collaboration among colleagues and transforming customer experiences.

Big Data: Win with a Partner Who Doesn’t Compete with YouCisco has a huge customer base in your Big Data sweet spot, strategic partnerships with Big Data platform players, and considerable experience in monetizing open-source software solutions. The big difference: unlike other potential infrastructure partners, Cisco doesn’t compete with you—in Big Data software or services.

Network Strategy: Align with Cisco ONE and Other Key Cisco InitiativesMany if not most of your customers rely on Cisco products for their internal IT service delivery. By aligning with Cisco initiatives such as Cisco Open Network Environment (Cisco ONE), your company can begin engineering its solutions to run over a network and integrate easily into a Cisco environment—and Cisco can help you deliver solutions that use the network as a strategic asset and a source of differentiation from your competitors.

© 2013 Cisco and/or its affiliates. All rights reserved.

3For more information, go to www.cisco.com/go/isv

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

4

For more information, go to www.cisco.com/go/isv

Take Full Advantage of Cisco Developer Network ResourcesThe Cisco Developer Network puts an enormous array of benefits at your disposal—including marketing, sales, technical and engineering support, training, discounts, and much more. For development teams it provides fast, easy access to APIs, SDKs, and supporting collateral across Cisco technologies. You can take advantage of 118 different Cisco technology centers worldwide to develop compelling business solutions. The program also offers comprehensive go-to-market planning programs and tools to help you navigate and benefit from Cisco sales channels.

Members of the Cisco Developer Network may also showcase their solutions to Cisco reseller partners and customers through the Cisco Developer Network Marketplace Solutions Catalog. The Solutions Catalog encourages collaboration between customers, partners, and developers to generate qualified leads, accelerate your sales, and help you expand your online marketing and sales channels. For more information about the Cisco Developer Network, go to www.cisco.com/go/developers. Visit the CDN Marketplace at http://marketplace.cisco.com.

Take the Next Step—and Take Your Business to a Higher LevelAmazing things happen when you connect the unconnected. So form a lasting connection with Cisco. Join the Cisco Developer Network today at www.cisco.com/go/developers. Click on Join The Network and start taking full advantage of the wealth of tools, programs, investments, and resources that are available to you.

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.