W H Y O S C A R ?

A family business

Quality brand

Positive support

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Welcome to OSCAR

We’re a family business that started

life making good honest pet food for

working dogs and supermarkets. It

was a fantastic start with formulations

for Sainsbury’s and Linda McCartney.

However, we found that customers

had little guidance on what to feed

their pets. Choosing the right food was

a minefield and the level of service

seemed non-existent. Getting it right

was so important because, just like

humans, pets 'are what they eat'.

We have always believed that when it

comes to nutrition it's too important to

settle for second best. In 1993, we

took matters into our own hands and

the first OSCAR franchise was

established. The Complete Pet Care

Service was born and since then

OSCAR has kept a firm focus on the

developments in pet food

manufacturing, while devoting time to

its growing franchise network.

A family business

Quality brand

Our founder

Martin Dancy

(BSc Animal

Nutrition) owned

the original OSCAR.

Oscar, the Great Dane, was our

proud mascot and many people will

remember him as a friendly addition

to the company.

WHY OSCAR?

Experts in Pet Nutrition

We discovered that a local OSCAR

Nutritional Advisor is the best person

to give friendly, expert advice. Whether

the pet is fat or thin, young or old,

healthy, has allergies or is generally

tearing the place apart, OSCAR can

help. Our aim is to make life easier for

pet owners across the UK.

Repeat Business

OSCAR customers are delighted with

our service and remain loyal, often

referring friends and family. Be Your Own Boss

Our unique business system continues

to build on years of success, offering

individuals the freedom to run their

own business and benefit from a

lifestyle dedicated to working with pets

to deliver a happier, healthier and

longer life.

Free Home Delivery

Convenience defines the unique

OSCAR opportunity. Our friendly

customer service includes free home

delivery, a free meal (sampled in the

home), a quality competitive brand

(no middle man) as well as nutritional

and behavioural advice. It's what

makes our tried and tested formula a

winner.

Freedom to be yourown boss

WHY OSCAR?

Success Breeds Success

With a wealth of experience in the

OSCAR network we are continually

improving the system. One of our first

ideas was to offer a Freephone

Helpline to ensure that every OSCAR

pet had a personal Nutritional Advisor

to assist with the right diet - and that

was only the beginning....

Positive support

Customer loyalty

Anyone can apply – from bank

managers, accountants, teachers and

manual workers to farmers wishing to

diversify. For those retiring from HM

Forces to Police or IT workers - ideal

for veterinary nurses or carers and

many more. They have all become

OSCAR franchisees.

Cash in on a

Multi-Billion Pound

Growth Industry

Pet Industryworth £4.3bn

Pet industrycontinues to grow,up 7% in 2009

24 million petsin the UK

*Stats from Mintel & PFMA

WHY OSCAR?

Oscarprovides

The OSCAR Package*

The OSCAR Home Delivery Complete

Pet Care Service for domestic pets

provides you with:

• 8 days comprehensive in-house trainingon all aspects of the OSCAR businesssystem

• 5 days training with an OSCAR Trainer toinclude customer building in yourpurchased area

• Van, ready to drive away including fullcolour livery with reflective branding, reardisplay racking and deposit paid**

• Corporate clothing, OSCAR marquee,stationery, leaflets and catalogues

• Professional Microchipping Courseincluding starter pack with scanner

• OSCAR Nutritional Advisor Qualificationfrom Myerscough College

• PR launch with full support including acompetition with a local publication

• Stock to get you started

• For £14,995 + VAT(Greenfield Territory)*

* Resale businesses may differ.

Consult Resale Prospectus for details.

** Deposit up to £800, plus racking

only on vehicles purchased from the Oscar

recommended supplier.

Photographs: Oscar real people -

staff, franchisees, customers and pets

Puppy to Junior

Advice and Feeding

We are sure this guide

will be useful to you our

customers - helping you

towards a happier,

healthier and longer

life with your pets

G U I D E

FOR A HAPPIER HEALTHIER AND LONGER L IFE

OSCAR

Healthy

Growth

We are sure this guide

will assist potential

breeders in ensuring

that their puppies enjoy

a happier, healthier and

longer life.

G U I D E

M U C H M O R E T H A N P E T F O O D

Breeding

OSCAR

Healthy

Growth

G U I D E

QUALITYDOG FOOD

WHY OSCAR?

Paul Reilly – Southport

From Glasgow to Southport to OSCAR – major life-changing experiences helped my decision to work for myself.A taste of self-employment in my previous life confirmed that franchising was my best option allowing me to work tosuit myself.

Franchising websites presented me with a variety of opportunities. Having had experience in the motor trade and drycleaning services, and not without checking all my options, OSCAR and pets had more appeal. Here were a provenproduct and service that would give me extra confidence to run my business.

I believe that the best way to achieve success and reach a good standard of living is to enjoy your work!

Contact 01704 227844

Tom Cartmale – Tittensor, Stoke-on-Trent

My experience prior to OSCAR was twenty-nine years in the catering business. Although redundancy forced achange, I had lost heart in the industry for a number of reasons. At the age of 46 I decided to look at franchising andhad considered three other operations prior to seeing an article in the Daily Mail that promoted OSCAR.

After a great deal of research, I attended a discovery meeting and was impressed with the concept of home deliveryand quality foods.

My area is semi rural with 90% of my customers living within a four-mile radius of my home; this helps working fulltime as a sole trader. Under strict management for the first couple of years it is possible to tailor your business to suityour time. The added bonus is that I have met some very nice people, some of whom have become good friends.What a great way to earn a living!

If you would like a chat please feel free to give me a call on 01782 372285 -best after 6.00pm or weekends. If I am not in please leave a message and I will call you back

Tracy and Cliff Marsh – Lewes, East Sussex

I want to retire early and after years of holding management positions in a banking environment I wanted to retirecomfortably, rather than under pressure. I still needed to offer a personal friendly service but on my terms, so Isearched the web for something that would provide me with an opportunity and security.

OSCAR was just what I was looking for: a good brand, support throughout every aspect of starting your ownbusiness and a friendly atmosphere.

I am now enjoying the rewards of my hard work and helped by my husband, Cliff, we are all set to take over Lewesand its surrounding areas with our pet food home delivery service.

Please call if you want an update - 01273 479064.

About Us

May 2008

January 2000

May 2003

WHY OSCAR?

Sue Watkins – Baltonsborough, Glastonbury

My voluntary work for Greyhound rescue set the scene for my future, although working on the front desk at the localpolice station taught me all I needed to know about dealing with people. I wanted to bring a better balance to my life,and having five dogs, all in need of love and attention, led me to OSCAR and the idea of working for myself.

Searching the web site strengthened my desire to become self-employed and by learning from other people’sexperiences confirmed that it was now time to be my own boss. OSCAR’S quality products helped make up mymind and I intend to involve my family of pets to promote the business, especially when it comes to displaying primeexamples of a good diet.

My telephone number is 01458 851105.

Sally Callaghan – Biggleswade, Bedforshire

In spite of my varied working career I feel sure that after thirty years I’ve at long last found my vocation. From securityanalyst, network telephone analyst, business manager and the delights of purser on a Miami cruise ship to my dreamof working for myself and with animals.

After taking voluntary redundancy I was drawn to the Business for Sale website where I found OSCAR and a supportteam that gave me the confidence to make a decision! I took my time to learn and after several telephoneconversations, a discovery meeting and a day with a franchisee I very soon realised that I was safe in their hands.

My message to anyone considering an OSCAR franchise would be to go for it - it gives you freedom with continuedsupport and training to run your own business and never feel that you are working from home alone.

My telephone number is 01767 310275.

Brian Hulme – Stockport, Greater Manchester

I spent twenty-seven years chasing my tail in search of a product that was worth promoting, and a job that would betotally rewarding. Getting out of the rat race gave me time to consider a number of options, all of which led me backto OSCAR. Hence, I fitted into the job with a realistic approach. This helped me to exceed proposed targets in myfirst year, taking advantage of making sure that I was noticed in all the right places.

I have found something I really believe in, while offering a guaranteed personal service to my very deservingcustomers.

I will be happy bring you up-to-date - please call 0161 456 2246.

About Us

February 2005

November 2009

May 2003

WHY OSCAR?

W H Y O S C A R ?

What Next?

To find out more...

Ask for our New Beginningsinformation pack

Book a discovery meeting near you

Helpline 0800 068 1106

Email: discover@oscars.co.uk

OSCAR

Bannister Hall Mill

Higher Walton

Preston

Lancashire

PR5 4DB

www.oscars.co.uk