Why Mombloggers are not Magic Beans

And Other Influencer Myths, Busted

Jory Des Jardins, Brand Innovators | June, 2016

The balance of trust shifted a long time ago

We trust those who make us feel connected

We all engage socially…but differently

Influencer Myths

Myth #1: Size Matters

Superpower beats size“I’m not blogging anymore. You can find my stuff on Medium.”Cecily Kellogg, Prominent MommyBlogger who used to cross-post on her own blog and on Babble, a prominent parenting Website

Myth #2: Blogs are Dead

Myth #3: Earned Media is Free

What’s Not Working: Mass Tactics

Having Spreadsheets of Influencers is about as useful as having Binders Full

of Women.

What’s working: Engagement metrics

What’s working: Microinfluencers

OpportunitiesPure, influencer-led commerce

Thank You!

https://medium.com/@jorydj/why-mombloggers-are-not-magic-beans-816a74c1beb8#.71fsdqd0n