why millennials love wine more than other groups
TRANSCRIPT
MILLENNIALSWHY
THAN OTHER GROUPSLOVE WINE MORE
LAURA BADDISH
42% of wine drunk in theUS was consumedby millennials in2015.
HOW MUCH
That is a 13 percent increase over the amountconsumed by the age group in the year prior
Millennials lovewine more than any
other age group,according to a
survey conductedby the Wine Market
Council
HOW MUCH
THAT'S A 0.775
1.55
2.325
3.1
Baby Boomers Gen X Millennials0
HOW
THEY
STAC
K GLASSES CONSUMED IN ONE SITTING
SOURCE: MEDILL REPORTS CHICAGO
17% of Millennials pay morethan $20 for a bottle ofwine.
BUYING POWER
Only 5 percent of baby boomers do the same, andonly 10% of consumers overall.
Millennials drinkwine less frequentlythan Babyboomers,by a comparison of
30 to 38 percent
REASONSMore variety
Greater access
Increased involvement inselection
POPULARF O R M I L L E N N I A L S , T H E M O S T
G R A P V A R I E T I E S A R E
P I N O TN O I R
M A L B E C M O S C A T OS A U V I G N O N
B L A N C
Not only do millennials enjoy different types of wine, theyalso enjoy wine from different sources. Millennials, knownalso for frequent travel, are more willing to try new wine
options from areas such as Argentina, South Africa and Chile,and are not beholden to the domestic (but nonetheless world
class) wines of California.
THANKYOU!
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