Why Love Google Plus?

September 1, 2014

Google has always been on centre stage and a topic of discussion when it comes to online search, rankings, and page ranks etc. among web enthusiast.

Well website Page Rank and a politician’s image have a lot in common; they must follow certain prerequisites to get popularity among masses and have a higher image or Page rank, and yes content and the way it is delivered to target audience matters and Google being the election commission for the websites, has its own guidelines to get a better image.

Google plus which came later then most of the big guns of social media platforms have all in one features for its users and has become popular and acceptable by masses. But why is it so important OR Why Love Google + for Online Marketing is a question that arises in many minds, and one simple answer that many give is “because it’s from Google”.

They love Google and so does they love Google + , well it is the same when we used to say iPad is good because it’s from Apple, but the truth behind is they loved its Quality and user friendly nature and of course trust build by the great visionary Steve Jobs from several other products during the period.

Similar is the case with Google Plus, Google has predominated the market for long and has continuously improved during these years.

Google Plus helps in many ways to give you the best experience and at the same time help efforts for online marketing to rank higher on search engines.

Targeting & Smart Sharing:- You can share your post among the right audience to get the maximum out of it, this can simply be done by using #hashtags and so that your post reaches them, or by sharing your post in the right community where it adds value and appreciated more.

You can also create your own community and share posts frequently to invite fellow members who are interested in the subject.

You can also follow people from your industry, add people in your circles to increase the outreach of your posts.

Micro Blogging: - You can share mini blogs in your G+ posts and can include pics, links, video and create events. In your content you can also include keywords, use hastags as shared above and it will consider the details as a blog post and will automatically pick Title, description etc. You can also do formatting in your post using * before and after * to bold the content and _before and after_ to italicize it.

Personalization and Posts in SERPs:- Google plus offers the personalize effect, people who +1 your posts or follow or follow you are more likely to see the items you shared higher in search results. This creates your own personal effect, as its most likely that you wanted to share it to the people who are most interested to view it and thus it’s likely that they see it.

And to add on the post you share on your Google + and YouTube pages have their own share on search engines and will be shown separately as a search result on specific keywords or topics its linked to.

Optimized and Pass Link Equity: - Google + Posts are optimized for semantic relevance, each post has its own URL and posts acts like blogs, the longer and detailed it is the more beneficial for higher rankings, it considers first 40-45 character as Title tag and accumulates internal inks if post is re shared.

When the links are shared in the link box they are followed and thus they not only help in page rank but also pass on Link Equity.

Unlike other social networking sites, Google plus posts shared are crawled and indexed immediately

Let us quickly go through few tips on getting the maximum from your Google + page.

1. Optimize your G+ page for Rankings1. SEO Title2. Custom Page URL3. G+ Page or Profile URL4. SEO Meta Description5. Google Plus Authorship

2. Focus on Mini Blogging1. Share summary of links you share2. Share links only on the link box for do follow3. Share informative content in circles and using #hashtags4. Use formatting

3. Join and Create Communities of your Interest1. +1 and reshare the post you like2. Share your post in communities and circles3. Comment and engage in discussions

4. Link and images1. Image are used for promotion only2. Link shared in body, are no follow links3. Links shared in link box are followed and pass on linked equity

It is not that using only Google plus will boost your SEO and online marketing efforts but you can’t ignore Google plus while developing online marketing strategy for yourself or your clients.

So keep posting and keep loving Google Plus as it has all the qualities to being loved and yes “Google Plus is from Google “

ThanksTeam

(Sankalp Technology)

Reference: http://sankalptechnology.jigsy.com/entries/general/why-love-google-plus-