why los angeles distributors need to plan for the future (slideshare)
TRANSCRIPT
Why Los Angeles Distributors
Need to Plan for the Future
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLADistributors.com
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Craig PollackFounder & CEO
Some IT distributors
were smart enough
to see which way
the wind was blowing
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and started offering their
cloud computing services
that resellers could then
sell to end-customers
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Craig PollackFounder & CEO
Selling Convenience
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Craig PollackFounder & CEO
The cloud computing model
was a big change for many,
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but there are even bigger
changes in store that could
dramatically affect the roles
of Los Angeles distributors
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Automobile manufacturer
Daimler AG is busy building
a rental service network
of its Smart Fortwo cars
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that end-users can
book by the minute
with a smartphone app
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Agricultural machinery
supplier John Deere has
teamed up with partners
to offer farmers a guaranteed
crop yield
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One-Way Distribution
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Omnichannel distribution:
In this distribution model in the
apparel sector for example,
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customers can order
an article of clothing
on a website,
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Craig PollackFounder & CEO
pick it up at a local store,
and return it to a different store
if they change their mind
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Distributors will have to be
able to handle the different
channels and systems
involved in both directions:
sales and returns
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Adapting to Another
Power Shift
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The balance of power
has shifted significantly
once again in favor of the
end-customer
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Craig PollackFounder & CEO
In the IT sector, for instance,
when a customer purchased
a software license,
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the reseller and the distributor
made their margins upfront
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In the cloud computing
model,
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those margins take
much longer to come in
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And now the customer
can cancel at any time
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In a similar way,
Omnichannel distribution
puts even more power in the
hands of the end-customer
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Crystal Ball, Anyone?
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Market data, customer input,
and reseller feedback can
all be captured and
examined to see what
the future is likely to be
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Craig PollackFounder & CEO
That means Los Angeles
distributors have more
chances to see where they
should be heading next
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Craig PollackFounder & CEO
What’s your prognosis for
distributors in your sector?
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Craig PollackFounder & CEO
Give us your point of view
in the Comments space below
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