IconIc LondonMUST HAVE MEdIA

In A MUST SEE cITy

SIr, wHEn A MAn IS

TIrEd of London,

HE IS TIrEd of LIfE;

for THErE IS In

London ALL THAT

LIfE cAn Afford

Samuel JohnSon,

The life of Samuel JohnSon ll.D. Vol 3

““

“London IS onE of THE worLd’S grEAT cITIES; A dIVErSE And MULTIcULTUrAL EnVIronMEnT And A MAgnET for pEopLE And TALEnT, LocATEd In THE IdEAL TIME zonE

for gLobAL bUSInESS.

London’S coMbInATIon of dIVErSE coMMErcIAL InTErESTS, good TrAVEL connEcTIonS And

ExcELLEncE In HIgHEr EdUcATIon, cULTUrE And fInAncIAL SErVIcES MAkE IT An IdEAL dESTInATIon for brITISH And InTErnATIonAL orgAnISATIonS.”

The uK’s capital is attractive for its talent, multiculturalism and forwardthinking consumers. figures from promotional body london & Partners reveal that 260

international companies established their businesses in the capital in the 2013/14 financial year, with a particular focus on companies arriving from the uS and China.

(marketing, 23/7/14).

london was ranked number one by a clear margin in PWC’s 2014 Cities of opportunity 6 due to its growing economy, tourism & expanding technology scene amongst other

factors. (July 2014)

The eConomiST 2014

bUSInESS & fInAncE

in 2012 london Contributed £309 million to the economy

over 400,000 people are employed in the City of london, with Canary Wharf employing more bankers than anywhere else in europe.

over 70% of fTSe 100 and 75% of fortune 500 companies are based in london.

60% of londons working population hold a degree.

54% of those employed in london are in senior / professional occupations (Vs 44% uK average)

east london Tech City is the 3rd largest technology start-up cluster in the world after San francisco & new York City.

London has 5 major business districts:

1. The City:

Finance, banking, insurance, legal, fund managers

2. Westminster:

Head offices, real estate, private banking, hedge funds, government

3. Canary Wharf:

Banking, legal, media

4. Camden & islington:

Creative, finance, fashion, design, architecture

5. lambeth & Southwark:

Accountancy, consultancy, local government

London = London =

30%

5m£98bn

5TH Uk’S gdp

pEopLEExporTSwork In LondonpEr yEAr

L ArgEST EconoMy

THE London IS THE doMInAnT fInAncE cEnTrE In EUropE –

MAnAgIng 85% of THE EUropEAn bASEd HEdgE fUnd ASSETS.

London’S popULATIon IS yoUngEr THAn THE rEST of THE Uk. nEArLy Two THIrdS (63%) ArE UndEr 44 yEArS,

coMpArEd wITH 53% for THE Uk AS A wHoLE.

60%9.8M£ 5 7 1LondonErSpEopLE LIVEwEEkLy HoUSEHoLd

HAVE A dEgrEEIn LondonExpEndITUrE

LIVIng In London

The total area of london is 611 square miles with a population density of 12,331 londoners per square mile.

london’s most populous borough, Croydon is home to approx. 363,000 residents. eight other boroughs have populations of 300k+. By way of comparison, the population of leicester is 319,000. The biggest rise in population is forecast to come from the 65+ age group.

42% of londoners (3.5 million) are from Black, asian & minority ethnic groups.

london has the largest number (300+) of community languages spoken in europe.

There are approx. 1.4m disabled people in london.

average house prices have increased by 18% in the last year (compared with 6% outside london).

londoners are cash-rich with a household income 30% more than the rest of the uK.

london has the 3rd highest number of billionaires of anywhere in the world, behind new York and moscow.

londoners have the greatest weekly household expenditure at £571 per week.

median age = 34 years

Abc1 LondonErS

51% / 49%

24% fAMILy IncoMEof

£50k+

96% own 1+

22% 25-34 yEArS20% 35-44 yEArS

69% MAIn SHoppEr

22% own A TAbLET

66% own HoME

79% HAVE A cAr

80% HEAVy InTErnET

61% MArrIEd / LIVIng AS

85% SEE ooH EVEry wEEk

6 MILLIon Abc1SIn London

34% HAVE kIdS AT HoME

58% < 1 Hr /dAy; 12% wATcH nonE

33% rEgUL ArLy USE SocIAL MEdIA

SITES

45% work f/ T 60% work f/ T or p/ T

40% LIgHT VIEwIng

17% rEgUL ArLy AccESS InTErnET

on MoVE

THE Abc1 LondonEr’S MEdIA dAy IS doMInATEd by TV, oUT of HoME & THE InTErnET

29% 26% 28% 17%wATcHIng TELEVISIon

USIng THE InTErnET

oUT of HoME

oTHEr

Source: Touchpoints 2014

London IS now AT THE HEArT of EUropE’S dIgITAL IMAgInIng

worLd. THE crEATIVE And ArTISTIc TALEnT In THE cITy prESEnT A

worLd cLASS rESoUrcE AcroSS Any IndUSTry SEEkIng To crEATE

EngAgIng And EnTErTAInIng IMAgEry, crEATIVITy And

EffEcTIVEnESS wITH bUdgETS AT IT bEST

London IS A rIcH SoUrcE of EngInEErIng And TEcHnoLogy TALEnT

wE opEnEd oUr offIcE HErE bEcAUSE THE bEST pEopLE ArE ALrEAdy

HErE And wE kEEp pLAyIng An AcTIVE roLE In THIS EcoSySTEM,

wHIcH IS SEcond To nonE. London IS A grEAT pLAcE To bE for

bUILdIng THE fUTUrE.

“

““

“

niCola menDelSon

ViCe PReSiDenT emea faCeBooK

SiR William SaRGenT

Ceo fRameSToRe

TEcH cITy, THE HEArT of London’S TEcH SEcTor, HAS bEcoME THE bIggEST cLUSTEr In

EUropE oVEr THE LAST THrEE yEArS

london now has 32 accelerators and incubators for start-up companies, out of 50 in the uK.

Between 2010 and 2013, more than 340 london based tech companies attracted investment of over £1.47bn

Top rAnkIng LIfESTyLE STATEMEnTS Abc1 LondonErS

http://

prEMIUM oVEr STAndArd (I. 164)

dEfInITELy AgrEE:

IMporTAnT HoME HAS LATEST TEcH

(I. 153)

rEAd fInAncIAL pAgES (I. 164)

SHoppIng onLInE MAkES LIfE EASIEr

worTH pAyIng for orgAnIc

(I. 157)

I rEcoMMEnd bUyIng nEw

THIngS (I. 146)

InTErESTEd In THE ArTS (I. 156)

I HAVE ExpEnSIVE TASTES (I. 141)

InTErESTEd In oTHEr cULTUrES

(I. 153)

ofTEn rEfEr To InTErnET bEforE

pUrcHASIng (I. 136)

London wILL ALwAyS bE A fAST, coSMopoLITAn cITy And THE nEw gEnErATIon of TEcH coMpAnIES And

workErS IS bEcoMIng MorE ApArEnT, AnywHErE yoU cAn fInd frEE wIfI.

I LoVE THIS. I LoVE THE InTEgrATIon of InnoVATIon I cAn fInd ALMoST AnywHErE In THIS cITy

“ “Jamillah KnoWleS

London Tr AffIc

cars make up 79% of the traffic on major London roads

There are almost 10 million car trips, more than half a million cycle trips and around six million bus passenger journeys on london’s roads every day.

There are 580km of major roads in london. london’s red routes form a network of major roads that make up 5 per cent of the roads, but carry up to 30 per cent of the city’s traffic.

There are 6,000 sets of traffic lights in the capital.

The average daily traffic flow in london is 40% higher than average flows in other urban areas of england

Source: Transport for london

A MAjor rETAIL cEnTrE

West end’s key locations and, specifically, to those that ensure that international shoppers are provided with first class service and exceptional product range.

london is the most visited city in the world – ahead of Bangkok & Paris – with over 16 million visitors in 2013 & expected to reach 19 million in 2014.

in 2013 16.8 million visitors to the capital spent just over £11bn. This represents 54% of all inbound visitor spending.

london is served by 6 international airports and has the biggest city airport system in the world.

all of london’s airport terminals see more than 100,000 flights per month.

london has confirmed its status as the premier destination for consumers seeking the ultimate retail shopping experience.

In 2010, London had the highest non food retail sales of any city in the world (worth £64.2 billion).

london Retail success is driven by tourism over half of luxury West end stores have mandarin speaking staff and 90% of stores offer the option for private shopping outside of store opening hours. in addition, many tourists are further seduced through pre-travel marketing techniques and the lure of new and exclusive item offerings that may not be available in their homecountries.

With international tourists visiting the country spending, on average, four-times more than domestic shoppers, there are huge rewards at stake for retailers who deliver flagship space in the

ToUrISM IS onE of London’S kEy IndUSTrIES worTH £11 bILLIon AnnUALLy

London’S 26,000 STorES HoUSE 138 of THE worLdS 250

LEAdIng rETAIL br AndS, wHIcH MEAnS THE cApITAL bEATS

Tokyo, nyc & pArIS To bE THE HIgHEST groSSIng cITy for

rETAIL SALES.

A cULTUrAL ‘powErHoUSE’

1 7 3

37,450 2 1 4 3

1 0 8 3 49

8 5 0

MUSEUMS

rESTAUrAnTS p U b S / b A r S

c I n E M A S LIVE MUSIc

ArT gALLErIES

& 11 nATIonAL gALLErIES

445 pLAcES pEr 100,000 LondonErS

26 bArS pEr 100,000 LondonErS

& 566 ScrEEnS In London

o2 worLdS MoST popULAr

TATE ModErn MoST popULAr

Culture adds to london’s social & economic dynamism and reinforces the city’s appeal to residents & tourists alike. london is one of the world’s most important cities for theatre whilst its leading museums & art galleries are the most visited worldwide.

london dominates the uK visual arts sector, which accounts for 30% of the global art market.

The Tate modern is the most popular modern art gallery in the world, with 4.7 million visitors per year.

84% of londoners think that the city’s cultural scene is important in ensuring a high quality of life. (Gla/iCm research).

Theatre admissions total is the second highest in the world at 14.2m (dwarfed only by new York which has twice that number at 28.1m).

cULTUrE

ABC1  Londoners  Cinema  preferences  

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Index  vs  All  Ads  

Media  Summary:  Ever  at  the  Cinema  by  day  of  week  

“wE’rE So LUcky To LIVE In THIS wondErfUL cITy. London IS SpEcTAcULAr.”

STella ioannouSCulPTuRe in The CiTY

I AM dELIgHTEd To SUpporT brITISH fASHIon, wHIcH conTInUES To bE AT THE forEfronT of InnoVATIon. London IS dEVELopIng A rEpUTATIon AS onE of THE

TEcH cApITALS of THE worLd, bUT IT IS ALrEAdy A gLobAL LEAdEr for fASHIon.

“ “

BoRiS JohnSon

THIS SEASon London fASHIon wEEk wILL bE cELEbrATIng dIgITAL

InnoVATIon In fASHIon, EncoUrAgIng dESIgnErS To EMbrAcE

TEcHnoLogy To AMpLIfy THEIr STorIES And THEIr work.

coLLAbor ATIonS LIkE THAT bETwEEn bUrbErry And TwITTEr,

HUnTEr And gr Abyo, TopSHop, fAcEbook And InSTrAgrAM And

HoUSE of HoLLAnd And METAIL ArE ExAMpLES THAT SHow brITISH

dESIgnErS pUSHIng THE boUndArIES of SocIAL And dIgITAL MEdIA

To brIng Uk fASHIon To A wIdEr AUdIEncE

London fASHIon wEEk

The uK fashion sector is in a boomtime, worth £26bn this year compared with £21bn in 2009. fashion’s total contribution to the economy is estimated to have risen to over £46 billion. an increase of 23% since 2009 (source: oxford economics 2014).

85% of the uK’s fashion designers are based in london.

a total of 797,000 jobs are believed to be supported by the fashion industry.

more than 5,000 visitors were expected during london fashion Week (Sept 2014), with orders expected to reach over £100m. (Source: British fashion Council)

“ “CaRoline RuSh

Ceo BRiTiSh faShion CounCil

Sources of information:

• The World Cities Culture Report 2013• Office for National Statistics• The Greater London Authority• The Economist• The Evening Standard• The British Fashion Council

• TFL• TGI 2014• Visit Britain• Marketing• PWC’s 2014 Cities of Opportunity • Deloittes