Brand USA continues to produce best-in-class programs designed to inspire, engage and ultimately drive international visitors to visit U.S. destinations.

*Includes Non-U.S. traffic across VisitTheUSA.com language sites with the exclusion of China from Oct. 1, 2017 – Sept. 30, 2018.

24.9MILLION

PageViews*

36%Increase YOY

FY2018 VISITTHEUSA.COM OVERALL PERFORMANCE:

TheBrandUSA.com/partners/programs TO LEARN MORE!

VISIT

BRAND USA ORIGINALS | VISIT THE USA DIGITAL PROGRAMS

Brand USA Originals

VisitTheUSA & GoUSA DIGITAL PROGRAMS

Showcase your unique destination, experiences and trips on the official global website of the USA. Leverage the VisitTheUSA.com infrastructure to reach more international travelers with engaging custom content and amplify your story across targeted distribution channels.

Brand USA’s year-round marketing reaches a qualified audience interested in visiting the USA.

Brand USA subsites and pages allow

partners to extend their content’s international reach beyond their own channels by leveraging Visit the USA’s translations and infrastructure.

Pair with other Brand USA programs

for additional value and deeper engagement, such as:

• Add a storytelling video for deeper engagement

• Layer affinity media partner programs synched to campaigns to drive bookings

• Launch a Multi-Channel or Market-Specific campaign to reach consumers when they are most likely to book travel to the USA

WHY JOIN BRAND USA’S DIGITAL CAMPAIGNS?

18.2MILLIONSessions*

18%Increase YOY

Miles Global Marketing Executives

Paul WinkleSenior V.P., Global Marketing for Miles Paul.Winkle@MilesPartnership.com941-342-2325 (office) 941-724-5437 (mobile)

John DeLeva John.Deleva@MilesPartnership.com 206-679-1798

Mitch Knothe Mitch.Knothe@MilesPartnership.com 208-869-5178

Debi Saldana Debi.Saldana@MilesPartnership.com 210-723-9957

Angie Zok Angie.Zok@MilesPartnership.com 904-687-9352

Brand USA Partner Engagement

Maria Sheetz Senior Director, Partner Engagement MSheetz@TheBrandUSA.com 202-787-5944

Erin Setter ESetter@TheBrandUSA.com 202-888-0596

Cassady Bailey CBailey@TheBrandUSA.com 202-536-2077

Allyson Carpenter ACarpenter@TheBrandUSA.com 202.573.1585

Dianne Turner DTurner@TheBrandUSA.com 404-272-4124

Julie Armstrong Julie.Armstrong@MilesPartnership.com 804-467-1464

Demetria Clemons Demetria.Clemons@MilesPartnership.com 818-517-2595

Irish Carroll Irish.Carroll@MilesPartnership.com 941-320-6447

Visit TheBrandUSA.com TO LEARN MORE!

Brand USA offers partners the opportunity to create their own destination-specific international website within the VisitTheUSA.com platform. Custom subsites offer a customizable and cost-effective opportunity to expand a destination’s reach and generate content exposure.

BRAND USA ORIGINALS

Brand USA offers platforms to showcase destinations, trips & unique experiences to travelers on the VisitTheUSA.com global website.MEDIA STRATEGY

VISIT THE USA: CUSTOM SUBSITES Affordable, Turnkey, High-Traffic International Sites

VISIT THE USA DIGITAL PROGRAMS

RECOMMENDED PAGE THEMES

Outdoors Adventure, Beaches, Deserts, Gardens/Parks, Lakes/Rivers, Mountains, Natural Wonders, Sports/Recreation, Wildlife

Lifestyle Couples, Family, Kid-Friendly, LGBT, Local Experiences, New Visitors, Solo Traveler, Wellness

Culture & History Architecture, Art/Leisure, History, Landmarks, Museums & Galleries, Native American, Natural History, U.S. Culture, U.S. Holidays

Cities & Towns City Guides, City Life, Neighborhoods, Nightlife, Shopping, Sightseeing, Small Towns

Entertainment Attractions, Fairs/Festivals, Gaming, Movies/TV, Music, Performing Arts, Spectator Sports, Theme Parks

Food & Drink Chefs/Artisans, Drinks, Food Trails, Food Festivals/Events, Markets/Farms, Must Eats, Regional Cuisine

KEY BENEFITS:• Extends destination’s international content reach beyond

own channels (in 8 languages and 14 market-specific sites)

• Includes 100% turnkey content creation, translations, hosting and technical maintenance

• 100% share of voice for subsite content• Includes guaranteed traffic generation and offers add-on

media opportunities

Promotion of partner

destination on the official travel

site of the USA

Translation services for 16 sites, in 8 languages, including Simplified

Chinese for Mainland China

Guaranteed traffic in market

of choice

SEO optimization for optimal

engagement

Responsive design

ALL PROGRAMS

INCLUDE:

This program is designed for cities, attractions and other travel partners to create robust, multimedia content.

VISIT THE USA: EXPERIENCE PAGE Highlight Unique Experiences with Thematic Content

This is the ideal space for regions, states and cities to come together to showcase trips featuring overnight stays in multiple destinations. Trips pages include extensive organic promotion and a digital content marketing strategy to guarantee traffic in chosen market.

VISIT THE USA: TRIPS PAGE Feature Regional or Statewide Trips Visiting Multiple Destinations

Cities and states have the opportunity to showcase their destinations on the VisitTheUSA global sites with features such as a photo gallery, video, Google map integration and related experience modules to keep users exploring your unique stories.

VISIT THE USA: DESTINATION PAGE Showcase Your City or State

9:30 AM

DIGITAL REACH & ENGAGEMENT CAMPAIGNS

Generate qualified traffic to your Visit The USA content to expand consumer reach and engagement through Outbrain or Taboola, both leading content discovery platforms.

Content Distribution/Traffic Generation

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

Video Distribution

These targeted and fully managed campaigns drive traffic directly to partner content, increasing a destination’s brand awareness internationally.

Search Engine Marketing (SEM)

MARKETS: INDIA FRANCE GERMANY