why it matters? how to build it?

Judy Parisellae: [email protected]://www.linkedin.com/in/judyparisella

Why it Matters? Why it Matters? How to build it?How to build it?What to What to Leverage! Leverage!

A Job Search | Career Tool

An On-line Reputation Management Tool |Mine or Be Mined

LinkedIn –By the numbers

• 175 million members• Members from ALL Fortune 500

Companies• 4.2 billion professionally-oriented

searches in 2011 (Projected to exceed 5.3 billion in 2012)

• 85 of Fortune 100 profiled• 26th most visited website in the world

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Who Does Your Online Profiles

Matter to Most?

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Consider yourON-LINE ON-LINE ReputationReputation

thethe FIRST IMPRESSIONFIRST IMPRESSION

It’s It’s ‘GOTTA’ ‘GOTTA’ COUNT!COUNT!It takes 55 points of

direct contact to change a ‘first impression’

So make it COUNT BIG!So make it COUNT BIG!

You are YOUR STAKE HOLDER!Manage YOUR Profile!

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Social Matters to Recruiters/Hiring Managers

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Social Media Profiles are VETTING TOOLS – For or Against

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Social Media Profiles are VETTING TOOLS – For or Against a Candidate

More Reasons Why On-Line Profiles Matter

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10 New Rules for Today's Job Hunt1.NO longer depend on a resume to get an interview2.Experience matters less than it used to3.Don’t expect to hear back4.A resume is no longer a comprehensive summary of your work and education history

5.You need a digital-friendly resume digital-friendly resume that is UPload-DOWNload-SCAN-able

6.Overall computer literacy is a must

7.Establish a relevant Internet presence8.One of the first things a potential employer

will do is Google you 9. More than ever it's about who you know, and who knows you

Before you get started – Do Some Digital Digg’n

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●Find out what’s being said about you? Check Google, YAHOO, BING, twitter,

Facebook and pipl●http://socialmention.com●http://www.google.com/alerts●Review your Facebook, twitter, tumblr profiles●Remove the questionable content, untag yourself from photos

●Prepare a Professional Photo●Make sure your resume is up to date; and accurate●Have at hand your commendations; certifications; awards, etc.

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Deep Digital “Invisible Web” REPUTATION DRIVEhttp://pipl.com/

PIPL checks all databases on the ‘invisible web’

Includes:In addition to basic content found on social media sites …•ALL public records•Court documents•Criminal Records•Member DirectoriesAll Via databases vs. static web pages

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“Your brand is not what you say it is, it’s what Google says it

is.”-Chris Anderson,

Editor-in-Chief, Wired Magazine

Know What’s Being Said….. About You

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How LinkedIn Works

226 degrees of separation

Identify a CLEAR PersonalNETWORK Policy

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Building your network as a LIONLION:LLinked *IIn*OOpen*NNetwork●Indiscriminately add people to your network

Building your network as a LAMBLAMB:LLink *AAll*MMajor*BBuddies

●Discriminately add people to your network – typical folks you would consider recommending

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Sign In or Sign Upwww.linkedin.com/home

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Account Settings – Public vs. Private

While building out the details of your profile -

change the VIEW setting of your profile to

PRIVATEPRIVATE

Click

on

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Create Your Title withSearch in mind

Enhance your odds of showing up in a SEARCH -

Build out your TITLE with relevant key words

Just don’t go

Just don’t go

crazy and FIB!

crazy and FIB!

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How To Approach Who’s Found You in Their Search

Chuck Murphy, CEO, CIO and Founder of Boston Interactive

FOUND ME, and sent me an invite to connect.

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Basic ‘People’ Search Ask for introductions and referrals

Find out who has been looking at your profile

Premier Account worth consideration

InMail could be your NEW BFF Direct message ANYONE whether

you’re connected or not

Passive Mining | Reach Out to those that have

already found YOU! Why NOT?

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Continue to Build Your Influence – Assists in Search Results

ADD up to 3 WebsitesInclude your BLOG, eCV, YouTube Channel, a Slide

Share asset, etc.

ADD up to 10 twitter accounts – select 1 as primary and auto fed

it into your LinkedIn status updates

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Post Build Out - SELF Manage What Content People Can See

Personalize Your URL

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“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users

Industry and postal codeA current position with description

Include internships and volunteeringTwo more positionsEducationAt least 5 skillsProfile photoAt least 50 connectionsA summary

Completing Your LinkedIn Profile –MATTERS

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Passive Mining/NurtureNurture | Build Your Influence –Add an App or 2 or 3 or…

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Passive Mining/NurtureNurture | Build Your Influence –e.g. SlideShare

YOU CAN:Share presentations & documents with

your LinkedIn networkUpload portfolios, resume, conference

talks, PDFs, marketing/sales presentations etc.

Display them on your LinkedIn profileall formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages

EVEN embed YouTube videos in presentations, add audio to make a webinar

SlideShare is the world’s largest community for sharing presentations.

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Build Your Influence –

Groups/Answers/Discussions/Promotions

“LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.”

- Reuters 2/2012

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Judy ParisellaJudy Parisellae: [email protected] http://www.linkedin.com/in/

judyparisella