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Page 1: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will
Page 2: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

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All human beings are naturally born storytellers. We all have unique communication skills. However, in modern times, we are mainly disconnected from our natural ways and our natural skills. We have forgotten how to tell a story in an appealing and compelling way. On the other hand, our brains are naturally wired to communicate via stories and our souls need stories as nourishment. For a long time, the lack in storytelling skills caused challenges in all types of communication. In the last decades, the power of storytelling has been recognised and revalued.

Especially in business communication, people who tell inspirational stories became pioneers and cutting edge leaders in their field.

Why is storytelling a powerful tool

in communication?

Human mind resiststo change. Mind functions with

patterns and habits. Stories contain novel ideas

and they present those ideas in patterns, so our mind understands them easily.

Stories are an indirect way to convince our minds

to change.

Page 3: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

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“„

When stories are told, emotions oscillate in space and provide harmony for all.

People who tell a story in a compelling way, they enable strong connections with the audience by clearly expressing their emotions with relevant words.

E-motion means ‘’Energy in motion’’. Emotions are the energy bundles which travel in the space via sound. All emotions oscillate at their natural frequencies. When the teller express her/his emotions clearly, frequencies of the related emotions are easily perceived by the listeners. Hence, both the teller and the listeners start to oscillate in harmony. Expressing emotions with pure and simple words may cause broad and intense oscillation fields in the space. This physical phenomenon can be perceived as a magical atmosphere by the listeners since sound waves are not visible.

Have you ever wondered what makes some

communicators compelling?

Page 4: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

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WHY TO TELL STORIES?

Engage people with a shared meaning/value

Enable connection within people towards a common goal

Express your unique voice and entertain others

WHAT STORIES TO TELL?

Inspirational

Formed in easy patterns

Simply and powerfully structured

HOWTO TELL STORIES?

Spontaneous

Creative

Imaginative

“ „

Our approach

Page 5: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

What we offer

WORKSHOP

DISCOVER STORYTELLING

WORKSHOP

BUSINESS STORYTELLING

EVENT

STORYTELLING PERFORMANCE

Humans are not ideally set up to understand logic, they are ideally set up to understand stories.Prof. Arthur M. Harkins, Future Scientist

Page 6: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

Duration: Min. 3 hours- Max. 12 hoursParticipation: Min. 6 - Max. 20 people

WORKSHOP

DISCOVER

STORYTELLING

Discover Storytelling

This is an introductory workshop where you will learn the basics of storytelling.

Which concepts will be covered?

- Power of Stories; how stories are processed in the brain as a long-lasting memory, how stories cause strong bonds between people through a shared meaning - Power of Images; how speaking images could trigger our sensations and emotions- Spontaneity; how to tell without memorising- Active Listening; how telling could be improved by listening

What will be the outcomes?

- You will discover your inner storyteller - You will flesh out your story with vivid images- You will tell your story without memorising and free yourself from exercising- You will build strong connection with the audience by expressing your emotions

Page 7: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

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Duration: Min. 6 hours- Max. 18 hoursParticipation: Min. 4 - Max. 16 people

“ „Business Storytelling

This is a workshop where you will learn how to transform your work into a powerful story and/or to build and tell an inspiring personal story.

Which concepts will be covered?

- Hero‘s Journey by Joseph Campbell - how to build a simple and powerful storyline- Story-Crafting; how to use story elements to enhance the impact of your presentation or personal story- Power of memory; how memory functions in our body, how to catch inspiring moments (images) from your memory

WORKSHOP

BUSINESS

STORYTELLING

What will be the outcomes?

- You will discover the inspirational moments in your work and/or personal life- You will form a single connected thread for your story - You will flesh out your story with powerful story elements- You will tell your story without memorising and free yourself from exercising

Page 8: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

EVENT

STORYTELLING

PERFORMANCE

Storytelling- Performance

This is a storytelling event which we offer for kick-off meetings, annual events, celebrations etc. For your events we could design concepts which are entertaining and meaningful to your event‘s theme.

What are the possibilities?

- We could tell stories related to the values of your business and/or your event.- We could combine storytelling and music, so the performance becomes more entertaining. - If you have an event where food is served, we could design an event where stories related with the served food are told, so the impact of the shared experience through visualising, listening, smelling and tasting will be enhanced.

Page 9: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

DR. A. SENEM DONATAN

I am a storyteller, story coach, workshop leader and researcher.I got PhD in the field of Materials Science and Engineering. Besides my engineering career, I worked as a performing artist, director and dramaturgist in many art projects since 1998.

Combining my engineering skills with art, I took part in institutionalisation of unique artistic approaches in Turkey. Together with my colleagues, I established Theatre Madrasa - the first performing art residency centre in Turkey. Later, I became one of the founders of Seiba International Storytelling Centre, which is the first storytelling institution in Turkey.

In the last 5 years, my work has been mainly focused on storytelling. I tell traditional stories as well as personal stories on national and international stages. I write my master thesis about Contemporary Storytelling in the field of Theatre Criticism and Dramaturgy. I am on the Executive Committee of Federation of European Storytellers (FEST).

In my storytelling workshops, I facilitate people so they could discover their inner storyteller and express it in their unique way. I also design novel story concepts for corporate clients. My passion is to improve my ways of communication and to enable change and transformation in people‘s communiction, leadership and team-building skills through stories and storytelling.

About Me

Page 10: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

References

Page 11: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

“We‘ve worked with Senem in a project which aims to strengthen our sales steps

with the help of a unique story. She has a great talent for understanding our business and learning needs and she turned it into a great story. She is so innovative and fun to work with.

I strongly recommend her to cooperate in learning &development solutions as she is so successful in storytelling.

Esra Eseroglu Learning and Career Management Manager

Boyner Büyük Magazacılık

“I worked with the Seiba team to deliver an impactful

presentation to the senior global leadership team. Nazlı and Senem were extremely helpful in preparing my team for this critical meeting, not only with the

techniques they taught but also with the energy and inspiration they gave us to raise our game in giving presentations that resonate much more strongly with an audience.

Senem did an amazing job in giving soul to our presentation by crafting a story matching perfectly with the message we wanted deliver to the leadership team.

Ipek Özdem Consumer & Market Insight Director

Unilever

Testimonials

Page 12: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

“ To be honest, it was hard to persuade the Head of Internal Training that

„Story Telling“ is a corporate kind of of training! As a matter of fact every project in business life has a story and deserves a good story teller. With Senem taking the wheel, two days of

storytelling was like an emotional roller coaster for each one of us. We all learned the patterns and the pulse of excitement while telling a proper story. Thank you Seiba.

Nihan UgunChange And Project Management Department Manager

Anadolu Hayat Emeklilik

Testimonials

Page 13: Why is storytelling a powerful tool...S Duration: Min. 6 hours- Max. 18 hours Participation: Min. 4 - Max. 16 people “ „ Business Storytelling This is a workshop where you will

Thank you for your timeDr. A. Senem Donatan Mohan

+ 35 3831333789

[email protected]

www.senemdonatanmohan.com

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