*Why is my coffee cold?

A trend review of Coffee and Flavors in Food Service 2017

*Cold Coffee = Hot Sales

Americans love for coffee has undoubtedly been growing and continues to offer huge opportunities for increased profits.The battle lines have been drawn against the giant barista Starbucks and the war against pricing is on. Perceptions that you have to pay a weeks salary to enjoy your favorite brewed bean has been gaining strength as many QSR’s & C-Stores are successfully gaining ground in this category.Starbucks has a history of creating some of the most amazing flavor combinations and offering them as a Frappe or Latte, but they come with a higher price averaging around $5.34 a cup.

While many QSR’s have designed the beverage as an compliment to their menu and not the main driver to bring you in, causing their pricing far more easy to swallow.Burger King is breaking the price barrier and offering its BK JOE Iced Coffee for only .99 cents, while Speedway offered its Peppermint Chip Frappe this past December at $2.49.In an efforts to blend the best of both worlds Caribou Coffee crafted a cold brew coffee and blended it with a balance of cream and steam for a frothy top and offered it at a mid level pricing of $2.59

However you take your coffee hot, cold, blended, whipped, steamed or even a combination of the above it’s all about the flavor. Take a look at some of the top flavors and its quite easy to determine hot coffee terms are buzzing from more earthy tones and preparation style while the frozen coffee is getting its jolt from sweet flavors that we cant stop sipping up.

Source: Datassential 2017 Coffee Food Profile & 2017 Datassential Iced Coffee Food Profile

200520062007200820092010201120122013201420152016

9.8% 9.7%10.2%10.5%10.5%

11.0%11.2%11.6%

11.2%11.5%12.2%

12.8%

Historic Penetration Growth Iced Coffee

US Chains & Independents (2016)| filtered on coffee and premium coffees | n=11,640 menu items

MenuTrendsPENETRATION vs. 2012vs. 2015

1 year 4 year

Growth rate (relative % change)12.8% 4.7% 10.2%

Iced Coffee

VS.Hot Coffee

MenuTrendsPENETRATION vs. 2012vs. 2015

1 ye

ar

4 ye

ar

Growth rate (relative % change)64.7% -2.8% -7.1%

Source: Datassential 2017 Coffee Food Profile & 2017 Datassential Iced Coffee Food Profile

Latte

Mocha

Country of Origin

House Blended

French Roast

HOT VS COLD FLAVORS

Source: Datassential 2017 Hot Coffee MAC & 2017 Datassential Hot Coffee MAC

Caramel

Cinnamon

Berry

Pumpkin

Salted Caramel

At Follese Culinary Consulting (FCC) we can help you decipher between the best options with hard data that is on trend to compliment the flavor that reaches your customers taste buds and dollars.

Blended, Brewed, Pressed, Dripped, Poured, Soft Brewed, Aero Pressed or French Pressed let us take the confusion out of making the best choice.

At FCC you will clearly taste the best concepts presented in sound Culinary Innovations backed with Todays Trends.

Providing Culinary Solutions to Commercial Manufactures, Marketing Firms &Commodity Groups.

Your Contact: Dan Follese920-492-1338

dan@FolleseCulinaryConsulting.comwww.FolleseCulinaryConsulting.com