Why is Gold Valuable?Why is Gold Valuable?

Gold as a Precious Metal Gold as a Precious Metal and Store of Valueand Store of Value

Manhattan Gold & Silver | 45 W 47th Street | New York, NY 10036 | 212-398-1454

In the Beginning…In the Beginning…• Gold was first mined by the

Egyptians more than 5000 years ago.

• From that point on, it has been considered a valuable commodity all over the world.– This is because gold has many

applications in crafts and business while also being a good “store of value.”

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What is a Store of Value?What is a Store of Value?

• A store of value is something that can be saved and retrieved at a later date for predictable usefulness.

• Some examples include:– precious metals – gems– real estate– art– antiques

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Why Gold?Why Gold?

• Gold has been the basis for many currencies over the years because it’s considered to be the most desirable store of value.

• This is because gold has inherent qualities that make it stand out from other stores of value:– Durability– Resiliency– Scarcity

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Gold DurabilityGold Durability

• Gold cannot rust or decay. It’s shine and luster never diminish, so its relative value is timeless.

• Unlike other stores of value, the price of gold is completely unaffected by age.– A newly mined piece of gold is worth the same as

a 100 year old piece.

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Gold ResiliencyGold Resiliency

• Gold can be refined and reshaped over and over.

• Whether it’s a necklace, a coin, or a bar – the intrinsic value of the gold doesn’t change just because the shape does.

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Gold ScarcityGold Scarcity

• Gold has a “sweet spot” in terms of scarcity.

• It’s rare enough to be valuable, but not so rare that it is prohibitive to find.– For example, iridium is a precious metal much rarer than

gold. However, it isn’t widely traded like gold, silver, platinum, and palladium.

• If gold were more common, it wouldn’t be as valuable. If it were rarer, there wouldn’t have been enough to back so many currencies over the centuries.

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Bonus Value!Bonus Value!

• Gold has a lustrous allure, which makes it popular in jewelry and artwork– It looks valuable.

• Gold is extremely dense – which makes it difficult to counterfeit.– The heavy weight also gives the

impression of real substance. It feels valuable.

About MGSAbout MGS

Manhattan Gold & Silver | 45 W 47th Street | New York, NY 10036 | 212-398-1454

• Manhattan Gold & Silver (MGS) is a precious metals refiner that has been based in Manhattan’s historic Diamond District since 1985. We are a B2B company that buys and recycles precious metal scraps that accumulate in other businesses.

• We serve: – Jewelers– Pawnbrokers– Dentists– The industrial sector– Antique dealers– Machinists – And more!

• MGS also creates charts, calculators, and other online tools for our customers to use.

– Try our Precious Metals Prices app, which lets you monitor the real-time precious metals market situation from anywhere, right from your iPhone.

Recycle your Precious Recycle your Precious Metals for ProfitMetals for Profit

• MGS accepts gold, silver, platinum, and palladium.

• Payouts are based on the London Fixing.

• Up to 98% payout (among the highest in the US)– Up to 98.5% for gold brought in for hand testing.

• Not in NYC? Ship us your precious metals using our Ship & Sell service. Ship & Sell offers:– Same day wired payment (once lot is received)– Discounted, insured shipping– Payout calculator

Manhattan Gold & Silver | 45 W 47th Street | New York, NY 10036 | 212-398-1454

Connect with MGSConnect with MGS• For amazing facts, history and news, read our

gold and precious metals blog.

• Join the conversation about precious metals on the MGS Facebook page.

• Follow gold, silver, and other precious metal trends at the MGS Twitter account.

• Circle MGS on Google+ to hear our latest updates.

• If you do business with us, connect with us on the MGS LinkedIn page.

• To see precious metal melting and refinement in action, visit the MGS Youtube channel.

Manhattan Gold & Silver | 45 W 47th Street | New York, NY 10036 | 212-398-1454