why is diversity important?

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Diversity: Fact or Fiction?

Mihaylo College of Business and Economics

California State University, Fullerton

Shaun Pichler, Ph.D. Associate Professor of Management

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Why is Diversity Important?

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Why is Diversity Important?

§ By 2024, racial minority groups will make up the majority of the population in the U.S.

§ The Next America, Pew Research Study

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Workshop Purpose

§  What should be the purpose of a 2 hour workshop?

§  Change attitude (e.g., biases) ?

§  Change behavior (e.g., interpersonal treatment)?

§  Change at all?

§  à Raise awareness (YOU must be the change)

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Are We in Control of Our Perception?

§  Consider visual illusion as a metaphor …

and a classic ‘experiment’ called “Turning the Tables”

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Biases & Errors in Perception

§  Fundamental attribution error §  Confirmation bias

§  Availability bias

§  Stereotyping (we will get to this later…)

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Confirmation Bias

§  Try to guess the speaker’s “rule”

§  If I say, 2, 4, 8 … what would be the next few numbers in the sequence? §  What “rule” am I using?

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§  Fact or Fiction?

§  “What people believe is true is frequently wrong.” (Peter Drucker)

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§  So what? Why does this matter?

§  What can we do about it?

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Questions so far?

§  Feel free to ask questions!

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Stereotyping: Fact or Fiction?

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Questions so far?


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Who’s in Charge?

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Power Poses Video

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Jennifer Lee, UCI §  “Instead, it's a unique form of privilege that is

grounded in … socioeconomic origins… [T]hese … immigrants are among the most highly educated people in their countries of origin and are often also more highly educated than the general U.S. population. … what economist George Borjas calls "ethnic capital.” … includes ethnic institutions … after-school academies which proliferate in Asian neighborhoods … such as Koreatown, Chinatown and Little Saigon.”

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Stereotyping: Fact or Fiction? §  What are some problems with the (myth of)

the “model minority” in Asian Americans?

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What is Race?

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What is Race?

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What is Race? §  … [A] person who could be categorized

as black in the United States might be considered white in Brazil or colored in South Africa.

§  If race isn’t biological, why does this matter?

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Stereotyping & Self-Fulfilling Prophecies

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Questions so far?


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The Business Case: Fact or Fiction?

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The Business Case: Fact or Fiction? Board of Directors

Frank BlakeFormer Chairman andChief Executive Officer

The Home Depot

Stephen F. BollenbachNon-Executive Chairmanof the Board of Directors

KB Home

John A. BryantChairman, President andChief Executive Officer

Kellogg Company

Deirdre P. ConnellyFormer President, North American

PharmaceuticalsGlaxoSmithKline

Meyer FeldbergDean Emeritus and Professor

of Leadership and EthicsColumbia Business School

Leslie D. HaleChief Financial Officer, Treasurer and

Executive Vice PresidentRLJ Lodging Trust

Sara LevinsonCo-Founder and Director

KANDU

Terry J. LundgrenChairman and Chief

Executive OfficerMacy’s, Inc.

Joseph NeubauerFormer Chairman

ARAMARK

Joyce M. RochéFormer President andChief Executive Officer

Girls Incorporated

Board of Directors - Macy’s, Inc. https://www.macysinc.com/press-room/board-of-directors/defaul...

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Conclusions

§  Workforce is increasingly diverse

§  Our perception has systematic errors

§  Many beliefs about group characteristics are false

§  Which can lead to self-fulfilling prophecies

§  And to counterproductive interpersonal behavior…

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What Can I do?

§  Become more self-aware (e.g., this session!)

§  Try to interact with and understand diverse others

§  Look for information that disconfirms your beliefs or what may be commonly held

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Contact Info

§  [email protected]

why is diversity important?

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