why ipad owners are better lovers
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TRANSCRIPT
Why iPad Owners are Better Lovers
or...... how to ensure people come to your BizCamp talk
It's all lies
I was going to talk about data driven decision making (yawn)
Sorry
And then this happened
OoooopsIf someone tweets it then it
must be real, right?
The interwebs do not lie.
So there is a lesson here
apart from don't make up silly presentation names
Words are powerful
Words are not just pixels on a screen
Words are free (kind of) and that is important for startups
sex sells
To be a successful startup entrepreneur, you must be
able to write.
Huh? Me no write so good!
Oh, oh. Biz will fail.
Bullshit!Everyone can write well if they make it a priority.
Sure, you're not Kurt Vonnegut.
But no ones knows your story better than you.
Even if you have to express your story via a ghost writer, you are still a
writer and a story teller.
Writing is a craftA craft can be learned with practice and time.
Take pride in your writing and words.
But first, you need a content strategy
Don't worry, that's just fancy talk for:
1.think about what you write– where and when it's published– have a clear and consistent voice– regard words as important as the design of
your logo and website– words build the identity of your company
and if you know the core value of your business, you already know most of this.
Lesson 1
3 essential elements of a good article
SEDUCTION
REDUCTION
less is more
SUCTION
Nooooooooooooooooo!
Learn to kill your darlings
You will have what you think are some great ideas along the way.
They start out so well.
But then they go a bit astray and you have a weak ending.
So, recognise when an article just isn't up to scratch and
ditch it. Learn from it.
Can we have some proper writing tips please?
Sure. No problem
drumroll
My 10 quick rules for writing *
1. Decide on a coherent voice and stick to it.– Convey one idea per article. More than one idea? Make it a series.– People remember and appreciate the simple stuff.– Writing simply does not make you look stupid. It's a real skill.– Syndicate and guest blog. Everyone else has more traffic than you. Be glad of it.– Publications are desperate for content. Don't be scared to approach them.– Understand what is news and what isn't and to whom.– There is no such thing as writing, just rewriting.– Say the important stuff at the beginning. You probably tend to save it until the end.– Subject yourself to an editor's knife from time to time. On your own website you
write whatever you want. Try writing for someone else and see how they view your work.
– Don't have too many rules.
* stolen from other much smarter people
Time for the climax
Warning
audience participation required
Do you want to know why iPad owners are better lovers?
Let me hear you say,
"Yes!"
Yes, Gilbert. Yes, Gilbert, Yeeeeeees
The next 3 slides show what people think you need to be a good lover.
They contain partial nudity and a moustache.
If you get giddy at the sight of an ankle please sit down.
Some people think the secret is this.
* full disclosure, this is not me
*
*
Others think that the secret is this
* full disclosure, this isn't me either
*
9 out of 10 scientists agree this helps ;-)But it's still not the answer.
* full disclosure, ok so that is me
*
These superficial perks are just the Google
Ads of life.
Everyone knows that this is biggest erogenous zone.
To reach it, you need:
WORDS
and
TIME
But what about the iPad?
I'm getting there. Don't rush things.
This gorgeous thing is Flipboard ( available for iPad )
Learn from flipboard
Your content is out of control
Deal with it
Benefit from it
Look again, what do you see?
Can you see the seduction?
Can you see the reduction?
Thankfully there is no suction!
Study what stands out, what catches your eye and then write like that.
Better writing = better business = more time =
Go home and play with words
ThankyouI've been Gilbert
@blueclock
You've been great
Have fun and go home and write something this weekend.