why invest in raffles - accor...destination in its own right. why invest in raffles positioning 2...
TRANSCRIPT
WHY INVEST IN RAFFLES ?
August 2017
Raffles, An Illustrious History
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Since the establishment of the very first Raffles Hotel in
1887, Raffles has provided the warmest welcome, the
richest experiences and the fondest of memories to worldly
travellers.
Today, its heritage lives on in luxurious hotels and resorts
found across the world. From the classic colonial splendour
of Raffles Hotel Singapore to the high life of Paris, the name
Raffles is synonymous with luxury, glamour and
extraordinary adventure.
Each hotel is an oasis for well-travelled guests and a
destination in its own right.
WHY INVEST IN RAFFLESPOSITIONING 2
Raffles is a unique brand
Raffles Hotels and Resorts is a unique portfolio of individual and iconic
properties. Each reflects the culture of its location. Each reflects heritage
and the traditions of the people. Each creates a unique experience that
adds to the sense of place.
Every Raffles Hotel delivers an exceptional level of service. Service that
makes everyone feel welcome, cared for and important. Legendary
Service since 1887.
WHY INVEST IN RAFFLESPOSITIONING 3
CHARMING – GRACEFUL – THOUGHTFUL - WELCOMING
Raffles Has Real Value Around The World
Rank #3
in the World’s Most
Popular Luxury Hotel
Brands by Luxury
Branding
92%Reputation
Performance
Score (RPS)
WHY INVEST IN RAFFLESUSP4
78% of guests polled will definitely
recommend a hotel
from the Raffles brand
to someone else
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RAFFLES EUROPEJSKI, WARSAW
RAFFLES ISTANBUL, ZORLU CENTER
RAFFLES LE ROYAL MONCEAU, PARIS
RAFFLES JEDDAH, SAUDI ARABIA
RAFFLES MAKKAH PALACE
RAFFLES DUBAI
RAFFLES GRAND HOTEL D’ANGKOR,
SIEM REAP
RAFFLES PRASLIN SEYCHELLES
RAFFLES HAINAN
RAFFLES SHENZHEN
RAFFLES SUZHOU
RAFFLES MAKATI
RAFFLES HOTEL LE ROYAL,
PHNOM PENH
Current Portfolio: 11 hotels, 1,927 rooms • Pipeline: 6 properties • 100% Managed hotels
PORTFOLIO PIPELINE RESIDENTIAL RESIDENTIAL PIPELINE
One of the World’s Iconic Hotel Brands
RAFFLES SINGAPORE
RAFFLES JAKARTA
WHY INVEST IN RAFFLESNETWORK & PIPELINE5
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RAFFLES UDAIPUR
RAFFLES LONDON
Raffles Istanbul, Zorlu Center - Turkey
WHY INVEST IN RAFFLESNETWORK & PIPELINE6
Raffles Singapore – Singapore
WHY INVEST IN RAFFLESNETWORK & PIPELINE7
Raffles Jakarta – Indonesia
WHY INVEST IN RAFFLESNETWORK & PIPELINE8
Grand Hotel d'Angkor, Siem Reap - Cambodia
WHY INVEST IN RAFFLESNETWORK & PIPELINE9
Raffles Hotel Le Royal, Phnom Penh – Cambodia
WHY INVEST IN RAFFLESNETWORK & PIPELINE10
Raffles Le Royal Monceau, Paris – France
WHY INVEST IN RAFFLESNETWORK & PIPELINE11
Raffles Praslin – Seychelles
WHY INVEST IN RAFFLESNETWORK & PIPELINE12
Raffles Dubai – UAE
WHY INVEST IN RAFFLESNETWORK & PIPELINE13
Raffles Makati – Philippines
WHY INVEST IN RAFFLESNETWORK & PIPELINE14
Raffles Hainan – China
WHY INVEST IN RAFFLESNETWORK & PIPELINE15
Raffles Makkah Palace – Saudi Arabia
WHY INVEST IN RAFFLESNETWORK & PIPELINE16
Raffles Upcoming Openings
Raffles Jeddah – Saudi Arabia181 rooms & 188 branded residences – 2018
Raffles London – United Kingdom125 keys – June 2020
WHY INVEST IN RAFFLESNETWORK & PIPELINE17
Signature Products& Services
Every Raffles is unique, it reflects its location, its local cultures
and respects its place in its destination. However, across our
portfolio we deliver consistent, exact standards of operation and
service.
The Raffles signatures and service standards represent our
promise of quality, benchmarked to international standards,
always warmly delivered with grace and charm.
WHY INVEST IN RAFFLESKEY IDENTIFIERS18
Spirit of Generosity
ARRIVAL
Arriving at Raffles is a
special experience, it
should be warm,
welcoming, generous
in spirit and unique to
the destination.
THE DOORMAN
A doorman with
impeccable manners
and a warm
personality. With a
uniform which reflects
his stature and Raffles’
grand welcome.
THE RAFFLES
BUTLER
Classic, discreet,
personal service.
THE RAFFLES BED
Fit for royalty, grand
sumptuous and
irresistible.
THE ‘OUTSTANDING’
STANDARD ROOM
A commitment that our
new “standard” rooms
will be better than the
best local standard
room. Ideally more
spacious, always
better designed and
even more welcoming.
Luxury in Raffles is
standard for every type
of room.
WHY INVEST IN RAFFLESKEY IDENTIFIERS19
Architectural Heritage
THE GRAND HALL
The original dining room in
Raffles Singapore was the
place at the heart of the
hotel where great socialising
and celebration took place.
Each new Raffles should
have a central space – the
heart of the Oasis.
THE VERANDA
The original colonial
bungalows had verandas
providing a space where
indoor living connected with
the outside. Where possible
our guests should be
provided with indoor/outdoor
living.
THE COLONNADE
The grand marble
colonnades at the original
Raffles are a distinctive
feature. Architecturally we
should reintroduce this
feature – not in a contrived
way but rather as a
contemporary interpretation.
SECONDARY DEVICE
Every hotel and resort in the
portfolio has its own
character. We reflect this
individuality with colours,
textures and patterns for
each property. A unique
secondary device is created
for each property it reflects
the cultural characteristics
of the destination and the
feel of the interior design.
WHY INVEST IN RAFFLESKEY IDENTIFIERS20
Signature Products
THE LONG BAR
The Long Bar is a lively and
social destination with a
long bar or table at its heart.
It is hosted, it is like a stage
and it is where cocktails are
created with skill and poise.
THE WRITERS’ BAR
An Oasis of calm and
tranquility. Elegant,
sophisticated, serene.
Featuring relaxing seating, a
writer’s desk, bookshelves
and an inspiring selection of
books feature.
RAFFLES SPA
Is a revitalising Oasis of
refined luxury, a unique
destination inspired by the
regenerative rise and retreat
of the Lotus. A place of
tranquility and rejuvenation
delivering personalised
service.
THE PATISSERIE
The Raffles Patisserie is a
modern day treasure box of
both familiar and exotic
treats, each interpreted in a
culturally unique way. Local
expressions are imbued in
the experience, the product
and the service.
WHY INVEST IN RAFFLESKEY IDENTIFIERS21
Communications
15 AWARDS
FOR RAFFLES PROPERTIES IN 2016
WHY INVEST IN RAFFLESCOMMUNICATION22
RAFFLES MAGAZINE
AccorHotels Distribution Solutions
WHY INVEST IN RAFFLESDISTRIBUTION23
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1643%
HOTEL
PMS
57%ACCORHOTELS
CENTRAL
RESERVATION
SYSTEM
CALLS CENTRES, INTRA HOTEL
& CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE
SITES & APP
WEB PARTNERS
(OTAS)
GDS/IDS
30% DIRECT SALES
27% INDIRECT SALES
15%
15%
19%
8%
ISTANBULOne Raffles Hotel with
RevPAR index = 139
Raffles performanceRevPAR Index as of end 2016
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016 -
ST
R o
r H
ospitalit
y O
n s
ourc
e: only
subsid
iary
or
managed h
ote
l R
GI
vers
us its
com
petitive s
et
DUBAI & MAKKAHTwo Raffles Hotels with
RevPAR index = 136 to 217
SINGAPOREOne Raffles Hotels with
RevPAR index = 169
MANILAOne Raffles Hotels with
RevPAR index = 148
PHNOM PENH & SIEM REAP
(CAMBODGE)Two Raffles Hotels with
RevPAR index = 101 to 136