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Adagio Paris Birmingham
WHY INVEST IN ADAGIOACCORHOTELS GLOBAL DEVELOPMENT
AUGUST 2018
ADAGIO
Open to the cityDiscover over 100 addresses located in the heart of the city, from Paris to
Rio de Janeiro, to Berlin or Dubai. Adagio combines the autonomy of
apartment living with the hospitality of hotel life, Adagio offers guests a
number of hotel services to ensure the best possible experience.
Open to everyoneAdagio is a perfect solution for short, mid and long term stays: privacy,
autonomy and flexibility. Aparthotels Adagio provide three ranges of
products within the one core Adagio brand: Adagio access, Adagio and
Adagio premium.
Tiered pricing from 4th night onwards: the more you stay, the less you pay.
Open to friendlinessAdagio offers living spaces where you can socialise, explore and relax;
whether you are on your own, with colleagues or with your family. Feel
welcome and explore the local sights recommended by our Adagio team.
WHY INVEST IN ADAGIO APARTHOTEL | 1
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44
#1Aparthotels network in
Europe >60%Gross operating profit
88%Brand average of
satisfied & very
satisfied
guests
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NETWORK
By the end of June 2018
109 aparthotels
>12,000 apartments
15 countries
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FLAGSHIPS
UNITED KINGDOM
ADAGIO EDINBURGH
ADAGIO ACCESS
DEFENSE PUTEAUX
FRANCE
France
Netherlands
Morocco
Saudi Arabia
Brazil
Qatar
WHY INVEST IN ADAGIO APARTHOTEL |
2018 & 2019 OPENINGS
NETHERLANDSAmsterdam
2018
FRANCEMontpellier
& 5 Hipark by Adagio:
Paris
Marseille
Nice
BRAZILCuritiba Batel
Santos
SAUDI ARABIAJeddah
2019
FRANCEParis
Lille
GERMANYBremen
QATARDoha
Grenoble
Serris
MOROCCO
Casablanca
UNITED KINGDOM
London Leicester
SAUDI ARABIA
Jeddah Al Khubar Mecca
Saclay
Montpellier
2UK
WHY INVEST IN ADAGIO APARTHOTEL |
Free WiFi
Breakfast
Room Service/F&B Offer
Conciergerie
Laundry Facilities
Swimming Pool/Spa
Dry Cleaning On Demand
24/7 Reception
Fitness Center
Business Corner
6
SERVICES
Grab & Go
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Day time
Night time
Fully equipped kitchen
Dining space
Large living space
Working space
Bathroom (shower or bath)
Murphy bed
Flat screen television 36’’
7
COMFORTABLE STUDIO THE ONE BEDROOMAPARTMENT
Bedroom with double bed
Living room with trundle bed
Modular table
Total floor area
35sqm net
Total floor area
25sqm net
Studio equipment +
6.10
5.85
3.50
3.50
7.50
7.50
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STUDIOS
Studio 2 pax Studio 4 pax
Total floor area
20sqm net
Total floor area
25sqm net
3.15
6.35
6.35
4.15
Double murphy bed
Storage space
Fully equipped kitchen
Studio 2 equipment +Single murphy bed
Sofa bed
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THE CIRCLE CONCEPT
Called ‘The Circle’ to symbolize the spirit of
community, this new real marker is a space of
socialization, open and welcoming.
Based on methodology of design thinking, the
places were designed to bring more modernity,
making hybrid places that serve different times
of the day, to enhance usability and re-enchant
guest experience.
New functions are introduced as objects library
to borrow, shared kitchen, new welcome desk,
regular events… to encourage interactions
between guests and the team.
« The Circle » Concept
Adagio Paris Bercy Village,
France
Shared Kitchen
Object library
The Shop
Reception posture
«THECIRCLE»CONCEPT
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BUSINESSMODELTHE APARTHOTEL POSITIONING IN THE ACCOMMODATION LANDSCAPE
HOTEL
Full Services
Reception, Restaurant,
Spa Facilities etc.
1 to 3Nights
APARTHOTEL
4 to +90Nights
Selected services
Reception, Breakfast,
housekeeping etc.
LONGER-STAYS ENABLE THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS
CAPACITY CAPACITYOCCUPANCY
Longer-stay business
is more stable
throughout the year
OCCUPANCY
Well-optimized aparthotels can reach
90%*average occupancy
1-3 night stays 4-27 night stays 28+ night stays
* Not contr
actu
al
Hotel schedules
tend to be
polarized
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BUSINESSMODELA HIGHLY PROFITABLE SYSTEM
Well-optimized
aparthotels can
reach
90%*
average occupancy
OCC. RATE
AVERAGE DAILY ROOM
REVPAR
ROOM REVENUE %
TOTAL REVENUE
GOP
NOI
PROFIT/SQM
4*
HOTEL4* APARTHOTEL
80%
€145
€116
72%
€9.5 MILLION
49% - €4.6 MILLION
40% - €3.8 MILLION
€442
88%
€135
€119
93%
€7.8 MILLION
63% - €4.9 MILLION
53% - €4.2 MILLION
€488
Source: WATG Report
OPERATIONAL
PROFITABILITY
LOW CAPITAL
EMPLOYED
• Very high occupancy• Optimized ARR
• Low operating costs
• Efficient space usage (FOF vs BOH)• Limited BOH areas• Optimized construction costs
GOP > 60%
HIGH ROI
of Adagio guests in Europe are either satisfied or
very satisfied
85%
of our guests would recommend Adagio
84%
Source: TrustYou survey (GSS) 2017
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BRANDQUALITYPERFORMANCEADAGIO
#1 APARTHOTEL IN EUROPE
4.5/5*
4.5/5*
Birmingham City
Toulouse Parthénon9,1/10*
9/10*
*January 2017
4.5/5* 8,9/10*
Edinburgh Royal Mile
WHY INVEST IN ADAGIO APARTHOTEL |
AVAILABLE IN
34 VERSIONS
& 18 LANGUAGES
Dedicated corner for
Adagio
The online reference for
extended stay
New website launching in
July 2018
A STRONG PRESENCE
13
COMMUNICATIONPERFORMANCE
TV AD CAMPAIGN
ADAGIO-CITY.COM
PRESS MENTIONS
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ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION
PARTNERSHIPS AT BEST MARKET CONDITIONS
14
ACCORHOTELSDISTRIBUTION
The Central Reservation System generates on
average
66%of a hotel room revenue
YTD End of 2017
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ADAGIODISTRIBUTIONSOLUTIONPOWERED BY ACCORHOTELS
STRONG SALES CHANNELS
TARGETING EXTENDED STAY
YTD End of 2017
FOCUS ON WEB DIRECTAccorHotels.com + Adagio.com + mobile websites
ADAGIO ROOM
NIGHTS173,000
ADAGIO ROOM
REVENUE€18M
MOBILE GROWTH(ADAGIO ROOM REVENUE)
+76%
34%HOTEL
PMS
68%OF ADAGIO ROOM
REVENUE COMES
THROUGH
ACCORHOTELS
CENTRAL
RESERVATION SYSTEM
CALL CENTERS, INTRA HOTEL
& CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES &
APP
WEB PARTNERS (OTAS)
GDS / IDS
29% DIRECT SALES
38% INDIRECT SALES
19%
10%
32%
6%
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LECLUBACCORHOTELSACCORHOTELS OWNS THE MOST INTERNATIONAL
LOYALTY PROGRAM
YTD End of 2017
Loyalty members - Worldwide
Le Club AccorHotels FRS loyalty program
Huazhu loyalty program
50 MILLION
of members as of
June 2018
Launch in sept. 2008
A Worldwide program:
14 brands
3,400 hotels in 93 countries
Free enrollment
100% Web based program
More than 23,000 new members
every day
Le Club AccorHotels represents
30.6% of AccorHotels revenue
Partnerships with large
Airlines loyalty program:
Skyteam,
One World, Star Alliance…
Specific Welcome to members
Members expenses
vs. non-members
x2
106M
160M
Americas17%
Asia-Pacific28%
Mediterranean, Middle East & Africa
12%
Central & Eastern Europe
12%
France13%
Northern Europe18%
Guests’ origin - Worldwide
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25.4%of revenue generated by
card holders
ROI of 17.2For €1 spent in LCAH, the
gain is €17.2
17
LECLUBACCORHOTELS
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DEVELOPMENTCRITERIA
LOCATION
Major
domestic
destinations
Smaller cities
& attractive
touristic
destinations
Key
destinations
cities
Prime
Location
Secondary
Location
Suburbs-
airports
BRAND PROGRAMMING
APARTMENTSADAGIO ADAGIO ACCESS
- Average number of
apartments
80-200 >80 keys (franchise)
>125 keys
(Management)
- Apartment average
size(1) (sqm)
25-35 19-25
- Total Gross Floor
Area(1) (sqm)44 32
FOOD & BEVERAGE Breakfast room
Grab & Go
WELL-BEING Fitness center (25 sqm. Min) (for Adagio
only)
No swimming pool
No spa
MEETINGS, EVENTS
& OTHERS
Web or city corner (for Adagio only)
Meeting rooms on market demand
