why infrastructure matters?!
DESCRIPTION
The emergence of social, mobile, cloud, big data and analytics are fundamentally changing how we live, work and interact. Mobile devices are ubiquitous. Changing consumer behaviors, supplanting PCs, generating massive amounts of data and putting new demands on the enterprise to not only support these devices but to adjust the way they do business. Social technologies are changing the way we interact, communicate and share information – equally generating vast amounts of data and impacting business as they try to unlock the full potential social has to offer. Cloud technologies bring new scale and efficiency to service delivery and enable more agile ways of doing business and drive business model innovation. For companies, It also brings information and applications to people at the right time and place. All of these trends are fueling an explosion of data. Not only do enterprises need to store, manage and secure this data, they also need to derive meaningful insight from these vast amounts of data. Data is the basis of significant opportunity and a source of competitive advantage for all organizations. Data is a new economic asset, the next natural resource. These trends are spawning new workloads, business processes and technology deployments that are putting unprecedented demands on our IT environments.TRANSCRIPT
Infrastructure Matters because business outcome matters Gabi Bauer Head of Marketing Systems & Technology Group DACH
© 2014 IBM Corporation 2
Today‘s leaders recognize the importance of technology
IBM CEO Studies
Technology factors
Market factors
Macro-economic factors
People skills
Regulatory concerns
Socio-economic factors
2006 2008 2010 2012 2013
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Source: IBM Institute for Business Value, Global C-Suite Study, 2013
IBM CEO Studies
© 2014 IBM Corporation 3
Mobile, social, cloud, big data and analytics are changing how we live, work and interact
40% of people socialize more online than they do face-to-face
300x growth of digital content between
2005-2020
57% of companies using cloud to drive competitive and cost advantages
80% of all data is unstructured and growing 15x the rate of structured data
63% of people expect to be doing more shopping on their
mobile devices over the next couple of years
Infrastructure Matters
© 2014 IBM Corporation 4
Source: *STG CAMS2H13 021914 **IDC Predictions 2014
Who is buying is evolving.
Spending by groups outside of IT will outpace that of IT in 2014**
How we engage needs to evolve.
What clients are buying is evolving.
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$60,00
$80,00
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2014 2015 2016
Market Growth*
23% CAMS
-22% Base IT
Products Solutions
Direct Sales
Simple brand
Co-Selling
Multi brand
$(B
)
The rapidly evolving market drives the Transformation of STG
© 2014 IBM Corporation 5
Composable Services
Dynamic Services, defined by Software
Cognitive Systems
Unstructured Data in Motion
Unpredictable Workloads
A Variety of Devices
Open Innovation
Infrastructure As-a-Service
Monolithic Applications
Static Infrastructure
Programmed Systems
Structured Data At Rest
Stable Well-Defined Workloads
Standard Devices
Proprietary Standards
Corporate-owned IT
From… To…
These new trends are changing workloads, driving the need for more agile and efficient IT environments
Market Changes in IT environment
© 2014 IBM Corporation 6
Infrastructure Matters
-- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018”, February 2013.
Infrastructure matters because business outcomes matter and new outcomes entail new infrastructure demands
“A wide range of innovations is happening at the infrastructure layer, as continued hardware improvements drive new capabilities for compute, storage, and networking and combine with new innovations in software. These will recombine in numerous ways to create much more capable infrastructure and application platforms.”
© 2014 IBM Corporation 7
Security
Infrastructure Matters when
Mobile & Social
Big Data & Analytics
Ensuring secure transactions and interactions
Cloud
Improving the economics of IT
through efficiency and delivering new
products and services faster
Handling large volumes of data and driving real-
time insights
Revolutionizing information sharing and collaboration across the enterprise
Infrastructure Matters as part of IBM Strategy
Industry leaders and Governments rely on infrastructure from IBM to drive real-time insights, share information and ensure secure transactions all while improving the economics of IT.
© 2014 IBM Corporation 8 8
Cloud Improving the economics
of IT through efficiency and delivering new products
and services faster
Organizations and managed service providers rely on IBM infrastructure to build private & hybrid clouds to optimize their social, mobile, and big data workloads. We’ve helped over 10,000 clients
deploy trusted cloud solutions based on open standards.
Responsiveness Matters Efficiency Matters Resiliency Matters
Infrastructure Solutions for Cloud
© 2014 IBM Corporation 9
Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value
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Enterprise Private and Hybrid § Consolidate all workloads
- Power Solution Editions for AIX, i, Linux
- Linux on System z
§ Automate Cloud and Enable Hybrid with SDE
- SmartCloud Entry with OpenStack
- Platform Computing and GPFS
- Platform Computing Cloud Services
§ Optimize Storage for Cloud Delivery
- XIV for Cloud
- Grid Scale File Storage Systems
§ Speed Deployment and Simplify Management
- PureFlex and PureApplication System
Cloud Service Providers § Differentiate Services with Power or z and
Linux - Power Solution Edition for SPs - Cloud Management Suite for System z
§ Deliver Big Data / Analytics Services - Platform Computing and GPFS - Platform Computing Cloud Services
§ Deliver highly scalable Storage Services - XIV for Cloud - Grid Scale File Storage Systems
§ Enable Low Cost / High Scale Clouds - OpenPower - NeXtScale
§ Speed Deployment of Cloud Services - PureFlex MSP Editions
Infrastructure Solutions for Cloud
© 2014 IBM Corporation 10
Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value
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Optimized capabilities designed for big data and analytics workloads
§ DB2 BLU on Power – 7-10X lower TCO
§ Reference Architectures for Hadoop and Streams – faster TTV
§ IBM GPFSTM – worlds only proven enterprise-grade scale out file system
§ Platform Symphony – record setting benchmark for Hadoop workloads
Innovation in scale-out computing –x86
§ x3650 M4 HD performance, flexibility, reliability & customer satisfaction that’s better than competitive offerings Consolidate all workloads
Storage Innovation for big data & analytics
§ Real-time compression – 5X more data no performance hit
§ IBM MicroLatency™ - 100x performance improvement
§ FlashSystem storage can drive down costs by 50%
Analytics closer to the data – System z
§ Much of the worlds transactional data sits on z – integrate advanced analytics with IDAA;
§ Enterprise Linux Server, SPSS/Cognos on z; enhanced Hadoop integration.
Infrastructure Solutions for Big Data & Analytics
© 2014 IBM Corporation 11
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Mobile Connecting the mobile enterprise
IBM Mobile solutions help you attract new customers, transform your business and IT infrastructure, develop mobile apps to boost
enterprise efficiency, and improve customer service and interactions. Put your business in motion. Become a mobile enterprise.
Speed Matters Availability Matters Security Matters
Infrastructure Solutions for Mobile
© 2014 IBM Corporation 12
Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value
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§ Seamlessly integrate infrastructure with mobile applications
- IBM Power Systems, IBM PowerVM, IBM PowerHA
- IBM System z
§ Keep pace with rapid demand cycles with scale-in, -out, and -up
- IBM System z
- IBM GPFS
§ Provide security-rich mobile access to critical business information
- IBM System z
- IBM Power Systems, IBM PowerVM, IBM PowerHA
- IBM System Storage DS8000
§ Provide a highly secure environment to analyze and store mobile data
- IBM FlashSystem storage
- IBM System Storage Easy Tier
- IBM Real-time Compression software
- IBM Storwize V7000 Unified disk system
- IBM GPFS § Accelerate flow of data to intelligence
- IBM System Networking
- IBM Platform Computing software § Process data faster while handling more
users
- IBM System z
- IBM Power System
- IBM PureSystem
Infrastructure Solutions for Mobile
© 2014 IBM Corporation 13
Delivering innovation to put data to work with Big Data, Analytics, Cloud and Mobile Solutions
Mobile
Revolutionize the way IT is created and consumed
Insights from Data
Leverage systems that optimize big data & analytics performance
Cloud Innovations
Realize the true potential of public, private & hybrid cloud
ü Hybrid Cloud: SmartCloud Entry for Power Systems
ü Private Cloud: Update: Solution Edition for Cloud
ü Public Cloud: Solution Edition for Scale out Cloud
ü Public Cloud: Update: Power Systems Solutions for Service Providers
ü Big Data: Power Solution for Hadoop ü Analytics: Power Analytics for SPSS
ü Analytics: Power Analytics for BLU Acceleration
ü Analytics: Power Analytics for Cognos
ü Mobile: Mobile Scale Out Sales Offering with Worklight & WebSphere Application Server
New
New
New
Collaboration and Deployment Services
Analytical Decision
ManagementModeler
Collaboration and Deployment Services
Analytical Decision
ManagementModeler
Powered by
New
New New
New
Planned 2Q Announcement / GA*
POWER Systems Solutions Optimized for POWER 8
© 2014 IBM Corporation 14 VIRTUALIZED VIEW OF COMPUTE, NETWORK AND STORAGE RESOURCES
Application
There is a broad businesses need to overcome Infrastructure limitations in the market. IBM Platform Computing solutions can maximize the value of compute and data-intensive applications.
Application Examples • Simulation • Analysis • Design • Big data
IT constrained • Long wait times • Low utilization • IT Sprawl
Platform Computing
Application B (Custom, MPI)
Application A (Packaged ISV)
Application C (Big Data)
Today Future
Benefits • High utilization • Throughput • Performance • Prioritization • Reduced cost
Repeated for many
applications and groups
• Clusters • Grid • HPC Cloud
VIRTUALIZED VIEW OF COMPUTE, NETWORK AND STORAGE RESOURCES
Faster time to results
Use fewer resources
Platform Performance – Business Benefit
© 2014 IBM Corporation 15
• Aviva • BNP • Citigroup • Fortis • HSBC • JPMC • LBBW • International
Monetary Fund • Mass Mutual • Morgan Stanley • MUFG • Nomura • Prudential • Société
Générale • Unicredit
• Airbus • BAE Systems • Boeing • Bombardier • Bridgestone • Ericsson • Honda • General Electric • General Motors • Goodrich • Lockheed Martin • Northrop Grumman • Pratt & Whitney • RedBull Racing • Toyota • TaylorMade • Volkswagen
• Abbott Labs • Amgen • AppliedBio/LifeTech • AstraZeneca • Covance • Covidien • DuPont • Forest Labs • GenomeQuest • Genentech • GlaxoSmithKline • Health Dialog • Monsanto • Partners Health • Pfizer • Pioneer Hi-Bred • Sanofi-Aventis
• Atomic Energy Canada
• Broad Institute • CERN • DE Shaw • Harvard Medical • Harvard Business • NC State • NEON • Sanger Institute • St Jude Children • Stanford • Tufts University • U of Miami • U. of Oklahoma • UNC • Washington U.
Financial Services
Industrial Mfg.
Electronics
• Agip • BP • British Gas • ConocoPhillips • EMGS • Gaz de France • Hess • Kuwait Oil • Nexen • Petrobras • PetroChina • StatoilHydro • Suncor • Total • Woodside
Other clients from further industries
• AMD • ARM • Broadcom • Cisco • Cypress • Freescale • Infineon • Hitachi • Nvidia • PMC Sierra • Qualcomm • Samsung • SanDisk • Sony • ST Micro • TI • Toshiba
Walmart Bell Canada IRI AT&T
Telecom Italia Telefonica
Life Sciences
Gov & Edu Oil & Gas
Platform is already the primary choice of leaders in many different industries
Platform Computing - References
© 2014 IBM Corporation 16
“[L]et me be clear—we are not exiting hardware,” she wrote. “IBM will remain a leader in high-performance and high-end systems, storage and cognitive computing, and we will continue to invest in R&D for advanced semiconductor technology.”
Our IBM HW Commitment
Ginni‘s Statement on Hardware in Wall Street Journal Mar 10th, 2014 and IBM 2013 Annual Report:
© 2014 IBM Corporation 17
It’s no secret that IBM wants to move its technology into the kind of data centers that Google and other Web giants operate. Now comes evidence that Google is putting some serious work into that possibility. The Internet search company on Monday said it has designed a motherboard for server systems that uses IBM’s new Power8 chip, which has typically only been found in hardware designed by IBM itself. Google and other cloud-style companies now almost universally rely on x86 chips, the kind long associated with Intel.
Google said it developed the board to help adapt its software to run on Power8-based machines. “In order to do that we had to build a piece of hardware,” said Gordon MacKean, a senior director in Google’s hardware group at an IBM event in Las Vegas. MacKean also chairs the OpenPower Foundation, a multi-company group that IBM helped form in an effort to build a broader audience for its chip technology. The latest disclosures follow on the heels of others made by the group and IBM at an event in San Francisco Wednesday. He did not say whether or how Google might actually deploy Power8 technology to handle Web searches or other computing chores. But the hardware and software efforts certainly suggest that the technology trend-setter is at least seriously considering shifting some of its work away from Intel’s technology. Mark Miller, an Intel spokesman, said last week that it questions IBM’s claims that Power8 has performance advantages over Intel chips. “That said, we don’t take competition lightly and are not standing still,” he said.
New
Google Shows Off Hardware Design Using IBM Chips Google has developed a motherboard for server systems using IBM’s new Power8 chip
Google POWER8 Commitment
© 2014 IBM Corporation 18
© 2014 IBM Corporation 19
Power Systems Solutions – April 28 + Built for volume to provide growth into new
workloads – Cloud, Analytics, Mobile, Social
+ Open, extensible architecture in support of open standards ecosystem
+ Incredible workload performance –speed, performance, storage, energy savings
Call to action + Watch the Special Preview of IBM's Power 8 Technology video and the Power 8 Value Prop video
+ Drive clients to Power Announcement Webcast and STG Announcements at EDGE
+ Complete mandatory education on STG strategy & upcoming announcements and certify by May 9
Storage Launch – May 19 + Dramatically improves storage with data
virtualization + Enables Cloud scale deployments with high
performance self-tuning architecture (XIV for Managed Service Providers)
+ Flash performance accelerates business insights (Flash System 840)
+ Enhances flexibility with Software Defined Storage
HW Announcements in Q2
© 2014 IBM Corporation 20
Watson has opened up a world of new possibilities
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2880 cores Single user system 2-‐3 sentences input 5+ days to retrain
Wikipedia, general corpus
Single Power 750, 240% faster 1000s of users
20 pages of input < Day to ingest and train
Medical corpus
Watson cloud service Millions of users Dialog chaining Few hours
Broad industry corpus
s sp
corp
flexi
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#use
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IBM Watson - A new Area of Computing
© 2014 IBM Corporation 21
A data-rich, societally important field helping Watson change how medicine is:
Ø Taught Cleveland Clinic Ø Researched MD Anderson Ø Practiced Memorial Sloan-Kettering Ø Paid WellPoint
IBM Watson - A new Area of Computing
Watson in Healthcare
© 2014 IBM Corporation 22
This will be Watson
Sees Hears Experiences
Understands natural language Generates and evaluates hypotheses Adapts and learns
Reasons Explores Visualizes
IBM Watson - A new Area of Computing