why i'm unique? (by generation y around the world)
TRANSCRIPT
// COUNTRIES INVOLVED IN THE GLOBAL HAPPINESS STUDY
STUDY in 16 COUNTRIES WORLDWIDE
4.056 consumers (15 – 25 y.o.), representative total country population. Data collected on proprietary research panels from InSites Consulting. To benchmark results we refer to the ‘average cross studied countries’ which cannot be seen as a representative global figure. Results for brands are filtered on awareness – Respondents had to know the brand at least reasonably well.
IN THIS INTERNATIONAL STUDY WE’VE FOCUSSED ON UNIQUENESS
In this report you‟ll find out everything you need to know about what Uniqueness means for Generation Y.
In the coming months we‟ll focus on other Gen Y related topics separately. So follow us on Twitter, read the
updates on our website and watch our SlideShare for new presentations.
Saw some cool stuff you want to discuss? Contact us! [email protected]. But above all, start
listening to Generation Y!
THIS REPORT SHARES THE DETAILED RESULTS
FOR
- United States
- United Kingdom
- The Netherlands
- Sweden
- Spain
- Russia
- Romania
- Poland
- Italy
- India
- Germany
- France
- Denmark
- China
- Brazil
- Belgium
Joeri Van den Bergh Gen Y expert and author of ‘How Cool Brands Stay Hot’
@joeri_insites
www.linkedin.com/in/joerivandenbergh
+32 496 232 919
Hear the key take-aways first hand from author
Joeri Van den Bergh in a workshop or presentation.
More information on
www.howcoolbrandsstayhot.com/speech
Gen Y, a.k.a. the millennial generation, boys and
girls between 15-30, is increasingly entering the
job market. Since they are globally a bigger
cohort than their predecessors (Gen X), their
influence on society, politics and business the
next decades will be higher and comparable to
the influential Babyboomer generation.
But this new active generation feels that they are
not taken serious at this point. Not only by
politicians and the government but also by
corporations and brands.
// Hot takeaways
The big majority of Millennials find themselves unique.
Russian (74%), Romanian (78%) and especially Brazilian
(80%) Yers are absolutely convinced that they‟re truly
unique. This perception is mainly driven by the things
they say to others, the clothes they wear and the music
they‟re listening to. In the BRIC countries, the (future)
profession is as important to be unique. In India and
Russia, brands one uses, are important to be distinctive
as well. Especially Apple and Converse Allstars score
well on this CRUSH value.
Across the globe, besides being a good friend, values
like kindness, reliability and honesty are very important.
In Brazil, Poland and Romania, being smart is at least as
important!
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 251 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 50%
Female 50%
15-18 38%
19-21 27%
22-25 35%
I‟m still studying 54%
No job, not looking for one 4%
No job, looking for on 13%
Job, < 1 year working experience 9%
Job, 1 year working experience 6%
Job, 2 years working experience 5%
Job, 3 years working experience 2%
Job, > 3 years working experience 8%
Single, no kids 80%
Single, kids 3%
Partner, no kids 11%
Partner, kids 6%
Private situation
Professional
Situation
Age
Gender
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 251 / F = No
100%
75%
50%
25%
69% of the American Yers think they’re unique!
USA Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 251 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
USA Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
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music
Shoppin
g
Sport
ing /
Exerc
isin
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Pla
yin
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am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
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Goin
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Havin
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ex
Updatin
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y s
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Goin
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are
/pla
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ith m
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et(
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Maki
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Vis
it fa
mily
Youth
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ent
Hangin
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ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (75%) and its sub brand
iPhone (64%), Sony (53%) and
Nintendo (52%), Microsoft
(51%), and Converse Allstar
(51%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
H&MZara
Levi‟sDiesel
Abercrombie & Fitch (A&F)Tommy Hilfiger
Converse AllstarsPumaNike
Adidas
M&M‟sDoritos
MarsCoca-Cola
Red BullMcDonald‟s
Pepsi
AppleSony
NintendoMicrosoft
DellHP
Axe / LynxNiveaDove
GiletteL‟Oreal
iPhoneSamsung
Sony EricssonNokia
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 251 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (30%) and a caring (22%), kind (22%) and
honest (22%) person. The last thing they want, is being
remembered as a famous person and/or cosmopolitan.
30%
22%
22%
22%
21%
20%
16%
16%
16%
15%
13%
12%
10%
9%
0% 10% 20% 30% 40% 50%
...a good friend
...a caring person
...a kind person
...an honest person
...a smart person
...a hard worker
...a reliable person
...an original / creative person
...a funny person
...a happy person
...a true soul mate
...a unique person
...an authentic person
...a successful businessman/woman
...a sexy / beautiful person
...a perfect mom/dad
...a cool person
...a socially and ecologically engaged person
...a popular person
...a famous person
...a cosmopolitan
Someone else, please specify:
None of the above
33%
33%
29%
26%
25%
18%
18%
16%
16%
13%
10%
9%
8%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Lis
ten
ing to
music
Watc
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Gam
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pute
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)
Havin
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Read
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, new
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Sh
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attin
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USA Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 251 / F = No
...the things you say to others
...the clothes you wear
...your hobbies
...the music you listen to
...your profession
...the cities/countries you visit
...the company you work for (or will be working
for in the future)
...your body
...the bars, restaurants, museums, etc. you visit
...the things you share online
...the text messages you send to friends
...the brands you use
...the food you eat
...your hairstyle
...the political ideology you believe in
American Gen Yers want to stand out by powerful words (42%) and a unique clothing style (37%). Again, the economical
aspirations pop-up, as 1 out of 3 Millennials wants to be unique in their profession (36%) and the company they(„ll be)
work(ing) for (32%). The lack of interested in politics is again confirmed: Only a small minority (11%) wants to be
unique in the political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
11%
11%
11%
11%
8%
14%
12%
17%
15%
18%
19%
14%
18%
20%
20%
53%
51%
51%
50%
50%
46%
44%
41%
39%
38%
37%
36%
35%
33%
32%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 251 / F = No
48%
36%
18%
18%
17%
TOP 5
WOMEN
34%
22%
14%
14%
13%
TOP 5
MEN
Eyes
Hair
Skin
Private parts
Mouth / teeth
Eyes
Hair
Breasts / Cleavage
Mouth teeth
Skin
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 121
5 / F = If female
48%
36%
18%
18%
17%
13%
12%
11%
9%
9%
8%
7%
6%
3%
3%
2%
4%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My mouth / teeth
My skin
My face in general
My hands / wrists
My buttocks
My belly / stomach
My arms
My lower legs
My fingers / nails
My feet
My upper legs
My cheeks
My private parts
My shoulders
My chest
My muscles in general
My ears
My neck
My back
My toes
My ankles
My belly button
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
33%
33%
29%
26%
25%
18%
18%
16%
16%
13%
10%
9%
8%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Lis
ten
ing to
music
Watc
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pute
r / c
onsole
)
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Read
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, new
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Sh
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Exerc
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doin
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Ch
eckin
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Co
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Ch
attin
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ut (
bar,
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USA Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 125 / F = If female
46%
29%
19%
18%
15%
11%
10%
8%
6%
6%
4%
4%
4%
3%
3%
2%
12%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My buttocks
My breasts / cleavage
My skin
My mouth / teeth
My hair
My arms
My feet
My lower legs
My private parts
My face in general
My cheeks
My toes
My shoulders
My muscles in general
My chest
My back
My fingers / nails
My ears
My neck
My hands / wrists
My eyes
My belly button
My ankles
Something else, please specify:
None of the above
I would like to change everything!
33%
33%
29%
26%
25%
18%
18%
16%
16%
13%
10%
9%
8%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
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ith fr
iends
Lis
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bar,
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USA Average cross studied countries
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 125 / F = If female
40% 24%
TOP 2%
N = 110 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
3 out of 4 female Gen Yers would consider to change at least
something about their body! Of those, 2 out of 5 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
7%
78%
15%
21% 25% 24% 18% 12%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 125 / F = If male
34%
22%
14%
14%
13%
10%
9%
8%
7%
7%
7%
6%
6%
6%
6%
5%
7%
21%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My skin
My private parts
My mouth / teeth
My face in general
My belly / stomach
My fingers / nails
My hands / wrists
My shoulders
My chest
My arms
My buttocks
My feet
My muscles in general
My ears
My upper legs
My neck
My lower legs
My toes
My cheeks
My back
My ankles
My belly button
My breasts / cleavage
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
33%
33%
29%
26%
25%
18%
18%
16%
16%
13%
10%
9%
8%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
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ut w
ith fr
iends
Lis
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pute
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Read
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Go
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ut (
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USA Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 125 / F = If male
33%
33%
29%
26%
25%
18%
18%
16%
16%
13%
10%
9%
8%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
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ut w
ith fr
iends
Lis
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pute
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ut (
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USA Average cross studied countries
18%
18%
14%
14%
12%
11%
8%
8%
8%
8%
8%
7%
7%
6%
5%
4%
27%
6%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My mouth / teeth
My chest
My face in general
My skin
My upper legs
My hair
My arms
My feet
My private parts
My toes
My fingers / nails
My hands / wrists
My back
My buttocks
My ears
My lower legs
My eyes
My cheeks
My neck
My ankles
My shoulders
My breasts / cleavage
My belly button
Something else, please specify:
None of the above
I would like to change everything!
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 4 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 19% would consider plastic surgery.
Everything Something Nothing
Male
N = 125 / F = If male
19% 23%
TOP 2%
N = 91 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
6%
67%
27%
48% 17% 17% 13%
// Hot takeaways
69% of the American Yrs considers themselves to be
unique. They want to be unique in the things they say
(53%), the clothes they wear (51%) & their hobbies
(51%). 14% does not want to be unique in the brands
they use. If they would, they‟ll probably use H&M (45%)
or Zara (39%) as clothing brands, Converse Allstars
(51%) as a sports brand to be unique in what they wear.
Eat M&M‟s (50%) and drink Coca-Cola (40%) or Red Bull
(35%), while using Apple technology (75%).
Above all, American Yers want to be remembered as a
good friend (30%) and a caring (22%), loving (22%) &
honest (22%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 249 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 37%
19-21 27%
22-25 36%
I‟m still studying 53%
No job, not looking for one 3%
No job, looking for on 10%
Job, < 1 year working experience 11%
Job, 1 year working experience 6%
Job, 2 years working experience 4%
Job, 3 years working experience 3%
Job, > 3 years working experience 9%
Single, no kids 76%
Single, kids 4%
Partner, no kids 15%
Partner, kids 5%
Professional
Situation
Private situation
Age
Gender
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 249 / F = No
100%
75%
50%
25%
55% of the UK Yers think they’re unique!
UK Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 249 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
UK Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (63%) and its sub brand
iPhone (60%), followed at close
foot by Nintendo (59%).
Within the category of „food & drinks‟,
Coca-Cola‟s and Red Bull are the
leading brands on uniqueness.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Levi‟sAbercrombie & Fitch (A&F)
ZaraDiesel
Tommy HilfigerH&M
Converse AllstarsNike
AdidasPuma
Red BullCoca-Cola
M&M‟sDoritos
MarsMcDonald‟s
Pepsi
AppleNintendoMicrosoft
SonyDellHP
GiletteNiveaDove
L‟OrealAxe / Lynx
NokiaiPhone
SamsungSony Ericsson
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 249 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (34%) and a caring (28%) and honest (23%)
person. The last thing they want, is being remembered as popular
and/or famous.
34%
32%
27%
22%
20%
18%
17%
17%
15%
15%
14%
11%
9%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Goin
g to the c
inem
a
Hangin
g o
ut, d
oin
g n
oth
ing
Vis
it fam
ily
Makin
g m
usic
(D
J, in
str
um
ent...)
UK Average cross studied countries
34%
28%
23%
21%
18%
17%
15%
15%
14%
11%
11%
10%
10%
9%
0% 10% 20% 30% 40% 50%
...a good friend
...a caring person
...an honest person
...a kind person
...a happy person
...a funny person
...a reliable person
...an original / creative person
...a true soul mate
...a smart person
...a hard worker
...a unique person
...an authentic person
...a successful businessman/woman
...a perfect mom/dad
...a sexy / beautiful person
...a cool person
...a socially and ecologically engaged person
...a famous person
...a popular person
...a cosmopolitan
Someone else, please specify:
None of the above
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 249 / F = No
UK Gen Yers want to stand out by their things they say to others (47%) and a hobbies (34%). The lack of interest in
politics is again confirmed, moreover Uk Yers also don‟t want to be remembered from the food they eat.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
11%
14%
10%
10%
16%
9%
19%
17%
15%
15%
18%
18%
20%
20%
19%
47%
45%
45%
43%
42%
40%
39%
35%
33%
32%
31%
30%
29%
27%
26%
UNIQUENOT UNIQUE
...the things you say to others
...your hobbies
...your profession
...the cities/countries you visit
...the music you listen to
...the company you work for (or will be working for in the future)
...the clothes you wear
...the text messages you send to friends
...the bars, restaurants, museums, etc. you visit
...the things you share online
...the brands you use
...your body
...your hairstyle
...the political ideology you believe in
...the food you eat
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 249 / F = No
42%
28%
20%
16%
16%
TOP 5
WOMEN
27%
20%
18%
14%
13%
TOP 5
MEN
Eyes
Nothing
Hair
Skin
Muscles
Eyes
Hair
Breasts / Cleavage
Belly
Mouth / teeth
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 122/ F = If female
42%
29%
20%
15%
15%
12%
11%
11%
11%
10%
10%
8%
7%
7%
7%
6%
6%
5%
5%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My belly / stomach
My mouth / teeth
My lower legs
My hands / wrists
My skin
My ears
My fingers / nails
My buttocks
My arms
I‟m not proud of anything
I‟m proud of everything!
My face in general
My back
My feet
Something else, please specify:
My neck
My ankles
My private parts
My cheeks
My chest
My upper legs
My belly button
My shoulders
My muscles in general
My toes
34%
32%
27%
22%
20%
18%
17%
17%
15%
15%
14%
11%
9%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Goin
g to the c
inem
a
Hangin
g o
ut, d
oin
g n
oth
ing
Vis
it fam
ily
Makin
g m
usic
(D
J, in
str
um
ent...)
UK Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 122/ F = If female
34%
32%
27%
22%
20%
18%
17%
17%
15%
15%
14%
11%
9%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Goin
g to the c
inem
a
Hangin
g o
ut, d
oin
g n
oth
ing
Vis
it fam
ily
Makin
g m
usic
(D
J, in
str
um
ent...)
UK Average cross studied countries
37%
37%
20%
18%
14%
12%
11%
9%
8%
7%
6%
6%
5%
5%
4%
4%
1%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My skin
My breasts / cleavage
My lower legs
My mouth / teeth
My buttocks
My hair
My face in general
My arms
Something else, please specify:
My toes
My feet
My private parts
My hands / wrists
My fingers / nails
My ears
My eyes
My back
My shoulders
I would like to change everything!
My belly button
My muscles in general
My ankles
My chest
My neck
My cheeks
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 122 / F = If female
25% 24%
TOP 2%
N = 72F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
72% female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 4 females does
consider cosmetic surgery.
Consider surgery?
What would you change?
2%
85%
12%
40% 14% 21% 19%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 127/ F = If male
34%
32%
27%
22%
20%
18%
17%
17%
15%
15%
14%
11%
9%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Goin
g to the c
inem
a
Hangin
g o
ut, d
oin
g n
oth
ing
Vis
it fam
ily
Makin
g m
usic
(D
J, in
str
um
ent...)
UK Average cross studied countries
27%
20%
18%
14%
13%
10%
10%
10%
10%
9%
9%
7%
6%
6%
6%
6%
6%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
I‟m not proud of anything
My hair
My skin
My muscles in general
My arms
I‟m proud of everything!
My face in general
My private parts
My mouth / teeth
My shoulders
My upper legs
My feet
My belly / stomach
My hands / wrists
My lower legs
My buttocks
My fingers / nails
My cheeks
My chest
My toes
My ears
My back
My ankles
My neck
My breasts / cleavage
Something else, please specify:
My belly button
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 127/ F = If male
34%
32%
27%
22%
20%
18%
17%
17%
15%
15%
14%
11%
9%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Goin
g to the c
inem
a
Hangin
g o
ut, d
oin
g n
oth
ing
Vis
it fam
ily
Makin
g m
usic
(D
J, in
str
um
ent...)
UK Average cross studied countries
25%
20%
16%
14%
10%
10%
9%
9%
8%
6%
6%
6%
5%
5%
5%
5%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My hair
My face in general
My feet
My private parts
My skin
I would like to change everything!
My mouth / teeth
My toes
My ears
My chest
My upper legs
My buttocks
My fingers / nails
My ankles
My arms
My back
My cheeks
Something else, please specify:
My eyes
My neck
My lower legs
My hands / wrists
My shoulders
My belly button
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
81% male Gen Yers are happy about their body and would not like to
change something about their body. Of those who would like to change at
least something, 19% would consider plastic surgery.
Everything Something Nothing
Male
N = 127/ F = If male
19% 23%
TOP 2%
N = 103/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
9%
72%
19%
42% 16% 24% 13%
// Hot takeaways
More than half of the UK Yrs considers themselves to be
unique. They want to be unique in the words they use
(47%), their hobbies (45%) and their profession (45%). 1
out of 5 does not want to be unique in the brands they
use! If they would, they‟ll probably use Levi‟s (46%) or
A&F (45%) as clothing brands, Converse Allstars (48%)
as a sports brand to be unique in what they wear. Eat
M&M‟s (37%) and drink Coca-Cola (40%) or Red Bull
(40%), while using Apple technology (62%).
Above all, UK Yers want to be remembered as a person
who was a good friend (34%) who cares (28%) and is
honest (23%).
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 254 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 37%
19-21 27%
22-25 37%
I‟m still studying 70%
No job, not looking for one 2%
No job, looking for on 4%
Job, < 1 year working experience 6%
Job, 1 year working experience 5%
Job, 2 years working experience 2%
Job, 3 years working experience 4%
Job, > 3 years working experience 8%
Single, no kids 66%
Single, kids 3%
Partner, no kids 28%
Partner, kids 3%
Age
Gender
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 254 / F = No
100%
75%
50%
25%
62% of the Dutch Yers think they’re unique!
The Netherlands Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 254 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
The Netherlands Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (65%) and its sub brand
iPhone (51%), followed at close
foot by Converse Allstars
(50%).
Within the category of „food & drinks‟,
Coca-Cola‟s position of strongest
brand is threatened by other brands
like Red Bull,M&M‟s and especially
Doritos.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
DieselA&FZara
T. HilfigerLevi‟sH&M
C. AllstarsAdidas
NikePuma
Coca-ColaRed Bull
M&M‟sMars
McDonald‟sDoritos
Pepsi
AppleSony
NintendoMicrosoft
HPDell
Axe / LynxGilette
L‟OrealNiveaDove
iPhoneSamsung
Sony Eric.Nokia
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)Zara
Tommy HilfigerLevi‟sDieselH&M
Converse AllstarsNike
AdidasPuma
Coca-ColaDoritosM&M‟s
Red BullMcDonald‟s
MarsPepsi
AppleNintendoMicrosoft
SonyHP
Dell
DoveGilette
Axe / LynxNivea
L‟Oreal
iPhoneSony Ericsson
SamsungNokia
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 254 / F = No
39%
37%
32%
31%
22%
18%
15%
14%
13%
12%
11%
6%
6%
6%
0% 10% 20% 30% 40% 50%
...a good friend
...a reliable person
...an honest person
...a kind person
...a happy person
...a caring person
...a smart person
...a funny person
...a hard worker
...a unique person
...an original / creative person
...a sexy / beautiful person
...a true soul mate
...an authentic person
...a socially and ecologically engaged person
...a perfect mom/dad
...a successful businessman/woman
...a popular person
...a cosmopolitan
...a famous person
...a cool person
Someone else, please specify:
None of the above
Millennials want to be remembered as a lovely person who was a
good friend (39%) and a reliable (37%) and honest (32%)
person. The last thing they want, is being remembered as a famous
and/or cool person.
31%
28%
28%
27%
23%
22%
19%
18%
17%
15%
9%
9%
8%
8%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Su
rfin
g o
n the inte
rnet
Gam
ing (
com
pute
r / console
)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Sh
oppin
g
Makin
g m
usic
(D
J, in
str
um
ent...)
Checkin
g m
y s
ocia
l netw
ork
s
Cookin
g
Vis
it fam
ily
Chattin
g / t
ele
phonin
g
NETHERLANDS Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 254 / F = No
Dutch Gen Yers want to stand out by their profession (34%) and a unique clothing style (34%). Dutch Yers lack of
interested in politics is again confirmed: Only a small minority (15%) wants to be unique in the political ideology they
believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
24%
29%
27%
25%
23%
24%
27%
29%
28%
33%
37%
36%
36%
33%
39%
34%
34%
33%
32%
31%
28%
28%
27%
26%
22%
21%
19%
18%
17%
15%
UNIQUENOT UNIQUE
...your profession
...the clothes you wear
...the cities/countries you visit
...the music you listen to
...the things you say to others
...your hobbies
...the company you work for (or will be working for in the future)
...your body
...the text messages you send to friends
...the brands you use
...your hairstyle
...the food you eat
...the bars, restaurants, museums, etc. you visit
...the things you share online
...the political ideology you believe in
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 254 / F = No
55%
42%
20%
20%
13%
TOP 5
WOMEN
42%
19%
16%
15%
14%
TOP 5
MEN
Eyes
Everything
Muscles
Hair
Face
Eyes
Hair
Breasts / Cleavage
Mouth / Teeth
Face
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 124 / F = If female
31%
28%
28%
27%
23%
22%
19%
18%
17%
15%
9%
9%
8%
8%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Su
rfin
g o
n the inte
rnet
Gam
ing (
com
pute
r / console
)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Sh
oppin
g
Makin
g m
usic
(D
J, in
str
um
ent...)
Checkin
g m
y s
ocia
l netw
ork
s
Cookin
g
Vis
it fam
ily
Chattin
g / t
ele
phonin
g
NETHERLANDS Average cross studied countries
55%
42%
20%
20%
13%
12%
10%
10%
9%
9%
9%
5%
5%
5%
3%
3%
0%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My mouth / teeth
My face in general
My hands / wrists
My fingers / nails
My lower legs
My buttocks
My belly / stomach
My skin
My feet
I‟m not proud of anything
I‟m proud of everything!
My shoulders
My ears
My private parts
Something else, please specify:
My arms
My ankles
My back
My muscles in general
My belly button
My upper legs
My neck
My cheeks
My toes
My chest
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 124 / F = If female
31%
28%
28%
27%
23%
22%
19%
18%
17%
15%
9%
9%
8%
8%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Su
rfin
g o
n the inte
rnet
Gam
ing (
com
pute
r / console
)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Sh
oppin
g
Makin
g m
usic
(D
J, in
str
um
ent...)
Checkin
g m
y s
ocia
l netw
ork
s
Cookin
g
Vis
it fam
ily
Chattin
g / t
ele
phonin
g
NETHERLANDS Average cross studied countries
36%
36%
24%
19%
11%
10%
9%
8%
7%
6%
6%
5%
5%
5%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My skin
My buttocks
My mouth / teeth
My lower legs
My feet
Something else, please specify:
My face in general
My muscles in general
My fingers / nails
My hair
My arms
My toes
My shoulders
I would like to change everything!
My ears
My private parts
My back
My eyes
My hands / wrists
My neck
My belly button
My ankles
My cheeks
My chest
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 124 / F = If female
13% 24%
TOP 2%
N = 111 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
86% female Gen Yers would consider to change at least
something about their body! Of those, more than half does not
consider cosmetic surgery.
Consider surgery?
What would you change?
4%
82%
14%
56% 13% 18% 12%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 130/ F = If male
42%
19%
16%
15%
14%
13%
10%
10%
10%
10%
9%
8%
7%
6%
6%
6%
0%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
I‟m proud of everything!
My muscles in general
My hair
My face in general
My private parts
My mouth / teeth
My shoulders
My arms
My chest
My lower legs
My hands / wrists
My buttocks
My ears
My belly / stomach
My skin
My back
My feet
I‟m not proud of anything
My upper legs
My cheeks
My fingers / nails
My ankles
My belly button
Something else, please specify:
My neck
My breasts / cleavage
My toes
31%
28%
28%
27%
23%
22%
19%
18%
17%
15%
9%
9%
8%
8%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Su
rfin
g o
n the inte
rnet
Gam
ing (
com
pute
r / console
)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Sh
oppin
g
Makin
g m
usic
(D
J, in
str
um
ent...)
Checkin
g m
y s
ocia
l netw
ork
s
Cookin
g
Vis
it fam
ily
Chattin
g / t
ele
phonin
g
NETHERLANDS Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 130 / F = If male
31%
28%
28%
27%
23%
22%
19%
18%
17%
15%
9%
9%
8%
8%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Su
rfin
g o
n the inte
rnet
Gam
ing (
com
pute
r / console
)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Sh
oppin
g
Makin
g m
usic
(D
J, in
str
um
ent...)
Checkin
g m
y s
ocia
l netw
ork
s
Cookin
g
Vis
it fam
ily
Chattin
g / t
ele
phonin
g
NETHERLANDS Average cross studied countries
22%
13%
12%
11%
10%
10%
8%
8%
7%
6%
6%
6%
6%
6%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My private parts
My hair
My face in general
My mouth / teeth
My skin
Something else, please specify:
My buttocks
My muscles in general
My upper legs
My feet
My chest
My toes
My back
My eyes
My neck
My lower legs
My ankles
My arms
My ears
My hands / wrists
My cheeks
My shoulders
My fingers / nails
My belly button
My breasts / cleavage
I would like to change everything!
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
More than 1 out of 4 male Gen Yers are happy about their body and
would not like to change something about their body. Of those who would
like to change at least something, 13% would consider plastic surgery.
Everything Something Nothing
Male
N = 130 / F = If male
13% 23%
TOP 2%
N = 95/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
0%
73%
27%
52% 19% 15% 12%
// Hot takeaways
Almost 2 out of 3 Dutch Yrs considers themselves to be
unique. They want to be unique in their profession (34%),
the clothes they wear (34%) and the countries/cities they
visit (33%). 1 out of 3 does not want to be unique in the
brands they use! If they would, they‟ll probably use A&F
(32%) as a clothing brand & Converse Allstars (50%) as
a sports brand to be unique in what they wear. Eat
Doritos (39%) and drink Coca-Cola (41%), while using
Apple technology (65%).
Above all, Dutch Yers want to be remembered as a lovely
person who was a good friend (39%) and a reliable (37%)
and honest (32%) person.
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 261 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Flanders 60%
Walloon Regions 40%
Male 51%
Female 49%
15-18 35%
19-21 27%
22-25 38%
I‟m still studying 69%
No job, not looking for one 2%
No job, looking for on 4%
Job, < 1 year working experience 7%
Job, 1 year working experience 5%
Job, 2 years working experience 3%
Job, 3 years working experience 4%
Job, > 3 years working experience 6%
Single, no kids 67%
Single, kids 3%
Partner, no kids 25%
Partner, kids 6%
Private situation
Professional
Situation
Age
Gender
Region
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 261 / F = No
100%
75%
50%
25%
57% of the Belgian Yers think they’re unique!
Belgium Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 261 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Belgium Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
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l netw
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Cooki
ng
Goin
g to
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inem
a
Taki
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are
/pla
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ith m
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Vis
it fa
mily
Youth
movem
ent
Hangin
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oth
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phonin
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Goin
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a c
oncert
Follo
win
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cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (59%) and its sub brand
iPhone (53%), followed at close
foot by Converse Allstars
(50%).
Within the category of „food & drinks‟,
Coca-Cola‟s position of strongest
brand is threatened by other brands
like Doritos, Red Bull and especially
M&M‟s.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
DieselLevi‟s
Tommy HilfigerAbercrombie & Fitch (A&F)
ZaraH&M
Converse AllstarsAdidas
NikePuma
M&M‟sCoca-Cola
Red BullDoritos
MarsMcDonald‟s
Pepsi
AppleMicrosoftNintendo
DellSony
HP
Axe / LynxDove
L‟OrealGiletteNivea
iPhoneNokia
Sony EricssonSamsung
40%
31%
27%
21%
20%
18%
16%
14%
14%
11%
9%
8%
7%
6%
0% 10% 20% 30% 40% 50%
...a good friend
...a reliable person
...a kind person
...an honest person
...a funny person
...a happy person
...a caring person
...a smart person
...a unique person
...an original / creative person
...a true soul mate
...a perfect mom/dad
...a hard worker
...an authentic person
...a cool person
...a sexy / beautiful person
...a popular person
...a cosmopolitan
...a socially and ecologically engaged person
...a successful businessman/woman
...a famous person
Someone else, please specify:
None of the above
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 261 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (40%) and a reliable (31%) and kind (27%)
person. The last thing they want, is being remembered as a famous
and/or economical successful person.
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
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com
pute
r or
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Readin
g (
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, new
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Goin
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ut (b
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Updatin
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Hangin
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Follo
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, photo
gra
phy...)
Belgium Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 261 / F = No
17%
23%
20%
21%
26%
25%
23%
24%
28%
30%
32%
29%
35%
35%
34%
42%
37%
36%
32%
33%
32%
31%
31%
31%
24%
23%
19%
19%
16%
11%
UNIQUENOT UNIQUE
...the things you say to others
...the clothes you wear
...your profession
...the company you(„ll be) work(ing) for
...your hobbies
...the cities/countries you visit
...the text messages you send to friends
...the music you listen to
...your body
...the things you share online
...the brands you use
...the bars, restaurants, museums, etc. you visit
...your hairstyle
...the food you eat
...the political ideology you believe in
Belgian Gen Yers want to stand out by powerful words (42%) and a unique clothing style (37%). Again, the economical
aspirations pop-up as 1 out of 3 Millennials want to be unique in their profession (36%) and the company they(„ll be)
work(ing) for (32%). Belgian Yers lack of interested in politics is again confirmed: Only a small minority (11%) wants
to be unique in the political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 261 / F = No
50%
28%
21%
14%
13%
TOP 5
WOMEN
40%
17%
13%
11%
10%
TOP 5
MEN
Eyes
Hair
Private parts
Shoulders
Lower legs
Eyes
Hair
Breasts / Cleavage
Lower legs
Buttocks
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
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isin
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g g
am
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Readin
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, new
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Hangin
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e (art
, photo
gra
phy...)
Belgium Average cross studied countries
N = 129 / F = If female
50%
28%
21%
14%
13%
11%
9%
8%
8%
6%
6%
6%
6%
5%
5%
4%
10%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My lower legs
My buttocks
My mouth / teeth
My face in general
My fingers / nails
My back
My skin
My belly / stomach
My belly button
My hands / wrists
My shoulders
My ears
My arms
My neck
My upper legs
My muscles in general
My cheeks
My toes
My ankles
My private parts
My feet
My chest
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
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g
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ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
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Readin
g (
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, new
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...)
Goin
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ut (b
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Updatin
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Youth
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Hangin
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, photo
gra
phy...)
Belgium Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 129 / F = If female
43%
33%
22%
18%
17%
14%
12%
12%
10%
5%
5%
5%
5%
4%
3%
3%
9%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My mouth / teeth
My buttocks
My face in general
My lower legs
My skin
My feet
My toes
My eyes
My arms
My hair
My back
My fingers / nails
My neck
My ankles
My belly button
My hands / wrists
My muscles in general
My ears
My cheeks
My private parts
My chest
My shoulders
Something else, please specify:
None of the above
I would like to change everything!
Everything Something Nothing
7%
84%
9%
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 129 / F = If female
19% 24%
TOP 2%
N = 117 / F = If ‘everything’ or ‘something’
40% 21% 20% 15%
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
9 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 5 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 133 / F = If male
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
40%
17%
13%
11%
10%
9%
8%
8%
8%
6%
6%
6%
5%
5%
4%
4%
17%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My private parts
My shoulders
My lower legs
My mouth / teeth
My upper legs
My muscles in general
My skin
My face in general
My arms
My back
My buttocks
My belly / stomach
My feet
My hands / wrists
My ears
My ankles
My chest
My cheeks
My fingers / nails
My neck
My belly button
My toes
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 133 / F = If male
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
18%
17%
12%
11%
9%
9%
9%
8%
7%
7%
7%
6%
6%
6%
5%
5%
27%
1%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My face in general
My private parts
My mouth / teeth
My upper legs
My hair
My buttocks
My chest
My feet
My ears
My skin
My toes
My fingers / nails
My shoulders
My eyes
My back
My cheeks
My lower legs
My arms
My neck
My belly button
My hands / wrists
My breasts / cleavage
My ankles
Something else, please specify:
None of the above
I would like to change everything!
53% 20% 11% 15%
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 4 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 17% would consider plastic surgery.
Everything Something Nothing
1%
72%
27%
Male
N = 133 / F = If male
17% 23%
TOP 2%
N = 97 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
// Hot takeaways
More than half of the Belgian Yrs considers themselves
to be unique. They want to be unique in the words they
use (42%), the clothes they wear (37%) and their
profession (36%). 1 out of 3 does not want to be unique
in the brands they use! If they would, they‟ll probably use
Diesel (35%) as a clothing brand & Converse Allstars
(50%) as a sports brand to be unique in what they wear.
Eat M&M‟s (39%) and drink Coca-Cola (39%), while
using Apple technology (63%).
Above all, Belgian Yers want to be remembered as a
lovely person who was a good friend (40%) and a reliable
(31%) and kind (27%) person
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 257 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 38%
19-21 26%
22-25 36%
I‟m still studying 57%
No job, not looking for one 4%
No job, looking for on 12%
Job, < 1 year working experience 8%
Job, 1 year working experience 6%
Job, 2 years working experience 1%
Job, 3 years working experience 4%
Job, > 3 years working experience 9%
Single, no kids 66%
Single, kids 2%
Partner, no kids 27%
Partner, kids 6%
Professional
Situation
Private situation
Age
Gender
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 257 / F = No
100%
75%
50%
25%
64% of the Swedish Yers think they’re unique!
Sweden Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 257 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Sweden Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (49%) and its sub brand
iPhone (48%), followed at very
close foot by Nintendo(47%),
Converse Allstar
(44 %) & Coca-cola (42%).
.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
H&MDieselLevi‟s
Tommy HilfigerAbercrombie & Fitch (A&F)
Zara
Converse AllstarsAdidas
NikePuma
Coca-ColaRed BullDoritosM&M‟sPepsi
McDonald‟sMars
AppleNintendoMicrosoft
SonyHP
Dell
GiletteAxe / Lynx
NiveaDove
L‟Oreal
iPhoneSamsung
Sony EricssonNokia
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 257 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (37%) and a caring (37%) and reliable (22%)
person. The last thing they want, is being remembered as a cool
person and/or a cosmopolitan.
37%
37%
22%
20%
20%
19%
15%
15%
14%
12%
11%
10%
9%
9%
0% 10% 20% 30% 40% 50%
...a good friend
...a caring person
...a reliable person
...a happy person
...an honest person
...a kind person
...an original / creative person
...a unique person
...a funny person
...a smart person
...a hard worker
...a successful businessman/woman
...a true soul mate
...a perfect mom/dad
...a sexy / beautiful person
...a famous person
...an authentic person
...a socially and ecologically engaged person
...a popular person
...a cool person
...a cosmopolitan
Someone else, please specify:
None of the above
38%
29%
27%
26%
24%
18%
18%
16%
13%
12%
11%
9%
9%
9%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Gam
ing (com
pute
r / c
onsole
)
Sp
ort
ing /
Exerc
isin
g
Lis
ten
ing to
music
Sh
op
pin
g
Havin
g s
ex
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Read
ing (books
, new
spapers
...)
Takin
g c
are
/pla
ying
with m
y p
et(
s)
Han
gin
g o
ut,
doin
g n
oth
ing
Co
okin
g
Vis
it fa
mily
Ch
eckin
g m
y s
oci
al n
etw
ork
s
SWEDEN Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 257 / F = No
...the things you say to others
...your profession
...your hobbies
...the music you listen to
...the clothes you wear
...the cities/countries you visit
...the company you work for (or will be working
for in the future)
...your body
...the things you share online
...the text messages you send to friends
...the brands you use
...your hairstyle
...the food you eat
...the bars, restaurants, museums, etc. you visit
...the political ideology you believe in
Swedish Gen Yers want to stand out by using powerful words (44%) and their hobbies (39%). Again, the economical
aspirations pop-up as 2 out of 5 Millennials want to be unique in their profession (43%) and the company they(„ll be)
work(ing) for (36%). The lack of interested in politics is again confirmed: Only a 1 out of 5 wants to be unique in the
political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
12%
15%
16%
16%
22%
13%
17%
22%
19%
21%
22%
26%
27%
24%
25%
44%
43%
39%
39%
37%
36%
36%
32%
28%
27%
26%
25%
23%
21%
20%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 257 / F = No
50%
28%
21%
14%
13%
TOP 5
WOMEN
37%
19%
18%
17%
15%
TOP 5
MEN
Eyes
Hair
Private parts
Muscles in
general
Arms
Eyes
Hair
Hands / wrists
Buttocks
Mouth / teeth
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 125 / F = If female
45%
33%
15%
13%
12%
11%
11%
10%
10%
8%
8%
7%
7%
7%
6%
3%
9%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My hands / w rists
My buttocks
My mouth / teeth
My breasts / cleavage
My face in general
My ears
My fingers / nails
My skin
My shoulders
My chest
My belly / stomach
My feet
My cheeks
My private parts
My low er legs
My upper legs
My belly button
My arms
My back
My ankles
My muscles in general
My neck
My toes
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
21%
21%
15%
14%
14%
13%
12%
9%
8%
5%
5%
5%
5%
5%
4%
4%
21%
7%
0%
10%
20%
30%
40%
50%
60%
70%
My m
uscle
s in
genera
l
My b
elly
/ s
tom
ach
My m
outh
/ teeth
My c
hest
My s
kin
My p
rivate
part
s
My h
air
My u
pper le
gs
My face in
genera
l
My b
ack
My b
uttocks
My e
yes
My a
rms
My to
es
My a
nkl
es
My fin
gers
/ nails
My h
ands /
wrists
My s
hould
ers
My n
eck
My feet
My e
ars
My lo
wer le
gs
My c
heeks
My b
elly
button
My b
reasts
/ cle
avage
Som
eth
ing e
lse, p
lease s
pecify:
None o
f th
e a
bove
I would
like
to c
hange e
very
thin
g!
Sw eden AVERAGE
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 125 / F = If female
45%
32%
25%
15%
14%
13%
11%
10%
10%
10%
8%
6%
5%
4%
4%
3%
12%
2%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My skin
My mouth / teeth
My buttocks
My muscles in general
My face in general
My private parts
My chest
My feet
My arms
My hair
My back
My belly button
My toes
My fingers / nails
My low er legs
My eyes
My shoulders
My cheeks
My hands / w rists
My ankles
My neck
My ears
Something else, please specify:
None of the above
I w ould like to change everything!
21%
21%
15%
14%
14%
13%
12%
9%
8%
5%
5%
5%
5%
5%
4%
4%
21%
7%
0%
10%
20%
30%
40%
50%
60%
70%
My m
uscle
s in
genera
l
My b
elly
/ s
tom
ach
My m
outh
/ teeth
My c
hest
My s
kin
My p
rivate
part
s
My h
air
My u
pper le
gs
My face in
genera
l
My b
ack
My b
uttocks
My e
yes
My a
rms
My to
es
My a
nkl
es
My fin
gers
/ nails
My h
ands /
wrists
My s
hould
ers
My n
eck
My feet
My e
ars
My lo
wer le
gs
My c
heeks
My b
elly
button
My b
reasts
/ cle
avage
Som
eth
ing e
lse, p
lease s
pecify:
None o
f th
e a
bove
I would
like
to c
hange e
very
thin
g!
Sw eden AVERAGE
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 125 / F = If female
33% 24%
TOP 2%
N = 110 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
8 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 3 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
28% 20% 18% 16% 17%
2%
85%
12%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 131 / F = If male
37%
19%
18%
17%
15%
14%
11%
11%
9%
8%
7%
6%
6%
5%
4%
4%
7%
14%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My private parts
My muscles in general
My arms
My face in general
My mouth / teeth
My hands / w rists
My belly / stomach
My low er legs
My skin
My shoulders
My back
My ears
My fingers / nails
My neck
My upper legs
My cheeks
My chest
My feet
My toes
My ankles
My buttocks
My breasts / cleavage
My belly button
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
21%
21%
15%
14%
14%
13%
12%
9%
8%
5%
5%
5%
5%
5%
4%
4%
21%
7%
0%
10%
20%
30%
40%
50%
60%
70%
My m
uscle
s in
genera
l
My b
elly
/ s
tom
ach
My m
outh
/ teeth
My c
hest
My s
kin
My p
rivate
part
s
My h
air
My u
pper le
gs
My face in
genera
l
My b
ack
My b
uttocks
My e
yes
My a
rms
My to
es
My a
nkl
es
My fin
gers
/ nails
My h
ands /
wrists
My s
hould
ers
My n
eck
My feet
My e
ars
My lo
wer le
gs
My c
heeks
My b
elly
button
My b
reasts
/ cle
avage
Som
eth
ing e
lse, p
lease s
pecify:
None o
f th
e a
bove
I would
like
to c
hange e
very
thin
g!
Sw eden AVERAGE
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 131 / F = If male
21%
21%
15%
14%
14%
13%
12%
9%
8%
5%
5%
5%
5%
5%
4%
4%
21%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My mouth / teeth
My chest
My skin
My private parts
My hair
My upper legs
My face in general
My back
My buttocks
My eyes
My arms
My toes
My ankles
My fingers / nails
My hands / w rists
My shoulders
My neck
My feet
My ears
My low er legs
My cheeks
My belly button
My breasts / cleavage
Something else, please specify:
None of the above
I w ould like to change everything!
Male
AV
ER
AG
E
21%
21%
15%
14%
14%
13%
12%
9%
8%
5%
5%
5%
5%
5%
4%
4%
21%
7%
0%
10%
20%
30%
40%
50%
60%
70%
My m
uscle
s in
genera
l
My b
elly
/ s
tom
ach
My m
outh
/ teeth
My c
hest
My s
kin
My p
rivate
part
s
My h
air
My u
pper le
gs
My face in
genera
l
My b
ack
My b
uttocks
My e
yes
My a
rms
My to
es
My a
nkl
es
My fin
gers
/ nails
My h
ands /
wrists
My s
hould
ers
My n
eck
My feet
My e
ars
My lo
wer le
gs
My c
heeks
My b
elly
button
My b
reasts
/ cle
avage
Som
eth
ing e
lse, p
lease s
pecify:
None o
f th
e a
bove
I would
like
to c
hange e
very
thin
g!
Sw eden AVERAGE
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 5 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 22% would consider plastic surgery.
Everything Something Nothing
Male
N = 131 / F = If male
22% 23%
TOP 2%
N = 104 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
7%
73%
21%
44% 13% 21% 12%
// Hot takeaways
64% of the Swedish Yrs considers themselves to be
unique. They want to be unique in the things they say
(44%), their profession (43%), their music (39%) &
hobbies (39%). 1 out of 5 does not want to be unique in
the brands they use. If they would, they‟ll probably use
H&M (29%) or Diesel (28%) as clothing brands &
Converse Allstars (44%) as a sports brand to be unique
in what they wear. Eat M&M‟s (18%) and drink Coca-Cola
(42%) while using Apple technology (49%).
Above all, Swedish Yers want to be remembered as a
good friend (37%) and a caring (37%), reliable (22%),
happy (20%) & honest (20%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 249 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 30%
19-21 27%
22-25 43%
I‟m still studying 68%
No job, not looking for one 0%
No job, looking for on 13%
Job, < 1 year working experience 4%
Job, 1 year working experience 3%
Job, 2 years working experience 3%
Job, 3 years working experience 2%
Job, > 3 years working experience 6%
Single, no kids 78%
Single, kids 0%
Partner, no kids 18%
Partner, kids 4%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 249 / F = No
100%
75%
50%
25%
66% of the Spanish Yers think they’re unique!
Spain Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 249 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Spain Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (59%) and its sub brand
iPhone (63%), followed at close
foot by Converse Allstar (55%).
Within the category of „food & drinks‟,
Coca-Cola‟s position of strongest
brand is threatened by other brands
like Red Bull, M&M‟s and especially
Doritos.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
DieselTommy Hilfiger
Levi‟sAbercrombie & Fitch (A&F)
ZaraH&M
Converse AllstarsNike
AdidasPuma
Coca-ColaDoritos
Red BullM&M‟s
McDonald‟sPepsiMars
AppleNintendo
SonyMicrosoft
HPDell
Axe / LynxGiletteL‟Oreal
NiveaDove
iPhoneNokia
SamsungSony Ericsson
40%
31%
27%
21%
20%
18%
16%
14%
14%
11%
9%
8%
7%
6%
0% 10% 20% 30% 40% 50%
...a good friend
...a reliable person
...a kind person
...an honest person
...a funny person
...a happy person
...a caring person
...a smart person
...a unique person
...an original / creative person
...a true soul mate
...a perfect mom/dad
...a hard worker
...an authentic person
...a cool person
...a sexy / beautiful person
...a popular person
...a cosmopolitan
...a socially and ecologically engaged person
...a successful businessman/woman
...a famous person
Someone else, please specify:
None of the above
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 249 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (40%) and a reliable (31%) and kind (27%)
person. The last thing they want, is being remembered as a famous
and/or economical successful person.
37%
35%
28%
27%
22%
21%
20%
19%
14%
13%
10%
8%
8%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Lis
ten
ing to
music
Sp
ort
ing /
Exerc
isin
g
Gam
ing (com
pute
r / c
onsole
)
Read
ing (books
, new
spapers
...)
Sh
op
pin
g
Watc
hin
g te
levis
ion
Go
ing to
the c
inem
a
Ch
attin
g /
tele
phonin
g
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Go
ing to
a c
oncert
Co
okin
g
SPAIN Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 249 / F = No
...your profession
...the things you say to others
...your hobbies
...the company you work for (or will be working
for in the future)
...the clothes you wear
...the text messages you send to friends
...the music you listen to
...the cities/countries you visit
...your body
...the food you eat
...your hairstyle
...the bars, restaurants, museums, etc. you visit
...the things you share online
...the brands you use
...the political ideology you believe in
Spanish Gen Yers want to stand out by their profession (49%) and powerful words (43%). Again, the economical aspirations
pop-up as 1 out of 2 Millennials want to be unique in their profession (49%) and the company they(„ll be) work(ing) for
(42%). The lack of interest in politics is again confirmed: Only a small minority (22%) wants to be unique in the
political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
15%
15%
19%
15%
21%
24%
22%
20%
22%
24%
23%
26%
25%
26%
33%
49%
43%
42%
39%
38%
33%
32%
31%
30%
27%
26%
25%
23%
23%
22%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 249 / F = No
56%
29%
21%
13%
9%
TOP 5
WOMEN
42%
17%
16%
14%
13%
TOP 5
MEN
Eyes
Hair
Mouth / teeth
Face in general
Private parts
Eyes
Hair
Mouth / teeth
Breasts / cleavage
Buttocks
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 121 / F = If female
56%
29%
21%
13%
11%
10%
9%
9%
9%
9%
6%
6%
6%
6%
5%
4%
5%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My mouth / teeth
My breasts / cleavage
My buttocks
My skin
My face in general
My fingers / nails
My hands / wrists
My back
My chest
My lower legs
My neck
My belly / stomach
My ears
My arms
My upper legs
My feet
My belly button
My toes
My private parts
My shoulders
My ankles
My cheeks
My muscles in general
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
37%
35%
28%
27%
22%
21%
20%
19%
14%
13%
10%
8%
8%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Lis
ten
ing to
music
Sp
ort
ing /
Exerc
isin
g
Gam
ing (com
pute
r / c
onsole
)
Read
ing (books
, new
spapers
...)
Sh
op
pin
g
Watc
hin
g te
levis
ion
Go
ing to
the c
inem
a
Ch
attin
g /
tele
phonin
g
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Go
ing to
a c
oncert
Co
okin
g
SPAIN Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 121 / F = If female
37%
35%
28%
27%
22%
21%
20%
19%
14%
13%
10%
8%
8%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Lis
ten
ing to
music
Sp
ort
ing /
Exerc
isin
g
Gam
ing (com
pute
r / c
onsole
)
Read
ing (books
, new
spapers
...)
Sh
op
pin
g
Watc
hin
g te
levis
ion
Go
ing to
the c
inem
a
Ch
attin
g /
tele
phonin
g
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Go
ing to
a c
oncert
Co
okin
g
SPAIN Average cross studied countries
29%
28%
20%
16%
15%
13%
12%
11%
8%
7%
7%
6%
4%
4%
3%
3%
15%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My buttocks
My mouth / teeth
My chest
My hair
My skin
My feet
My lower legs
My arms
My back
My face in general
My ankles
My muscles in general
My fingers / nails
My hands / wrists
My ears
My private parts
My toes
My eyes
My belly button
My neck
My cheeks
My shoulders
Something else, please specify:
None of the above
I would like to change everything!
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 121 / F = If female
30% 24%
TOP 2%
N = 104 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
8 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 2 out of 5 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
7%
78%
15%
21% 25% 24% 18% 12%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 127 / F = If male
42%
17%
16%
14%
13%
10%
9%
9%
8%
8%
8%
8%
6%
6%
6%
6%
4%
10%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My mouth / teeth
My face in general
My private parts
My hands / wrists
My buttocks
My arms
My back
My skin
My muscles in general
My chest
My upper legs
My lower legs
My fingers / nails
My ears
My neck
My shoulders
My feet
My ankles
My belly / stomach
My belly button
My cheeks
My toes
My breasts / cleavage
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
37%
35%
28%
27%
22%
21%
20%
19%
14%
13%
10%
8%
8%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Lis
ten
ing to
music
Sp
ort
ing /
Exerc
isin
g
Gam
ing (com
pute
r / c
onsole
)
Read
ing (books
, new
spapers
...)
Sh
op
pin
g
Watc
hin
g te
levis
ion
Go
ing to
the c
inem
a
Ch
attin
g /
tele
phonin
g
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Go
ing to
a c
oncert
Co
okin
g
SPAIN Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 127 / F = If male
25%
17%
12%
11%
11%
10%
10%
10%
9%
9%
8%
7%
5%
5%
4%
4%
18%
2%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My hair
My mouth / teeth
My buttocks
My skin
My muscles in general
My private parts
My ears
My upper legs
My back
My chest
My face in general
My neck
My feet
My lower legs
My arms
My eyes
My ankles
My hands / wrists
My toes
My belly button
My fingers / nails
My shoulders
My breasts / cleavage
My cheeks
Something else, please specify:
None of the above
I would like to change everything!
37%
35%
28%
27%
22%
21%
20%
19%
14%
13%
10%
8%
8%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Lis
ten
ing to
music
Sp
ort
ing /
Exerc
isin
g
Gam
ing (com
pute
r / c
onsole
)
Read
ing (books
, new
spapers
...)
Sh
op
pin
g
Watc
hin
g te
levis
ion
Go
ing to
the c
inem
a
Ch
attin
g /
tele
phonin
g
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Go
ing to
a c
oncert
Co
okin
g
SPAIN Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 5 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 15% would consider plastic surgery.
Everything Something Nothing
Male
N = 127 / F = If male
15% 23%
TOP 2%
N = 104 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
46% 12% 28% 12%
2%
79%
18%
// Hot takeaways
66% of the Spanish Yrs considers themselves to be
unique. They want to be unique in their profession (49%),
the things they say to others (43%) & their hobbies
(42%). 1 out of 5 does not want to be unique in the
brands they use. If they would, they‟ll probably wear
Diesel (37%) or Tommy Hilfiger (36%) as clothing brands
& Converse Allstars (51%) as a sports brand to be unique
in what they wear. Eat Doritos (42%) and drink Coca-
Cola (48%) or Red Bull (35%), while using Apple
technology (59%).
Above all, Spanish Yers want to be remembered as a
good friend (46%) and a reliable (33%), honest (22%) &
happy (21%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 254 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 50%
Female 50%
15-18 29%
19-21 27%
22-25 44%
I‟m still studying 41%
No job, not looking for one 2%
No job, looking for on 8%
Job, < 1 year working experience 13%
Job, 1 year working experience 8%
Job, 2 years working experience 9%
Job, 3 years working experience 7%
Job, > 3 years working experience 13%
Single, no kids 65%
Single, kids 1%
Partner, no kids 23%
Partner, kids 11%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 254 / F = No
100%
75%
50%
25%
74% of the Russian Yers think they’re unique!
Russia Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 254 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Russia Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
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Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (72%) and Microsoft (71%), followed at close foot by
Nokia (61%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)Levi‟sH&M
Tommy HilfigerDiesel
Zara
Converse AllstarsAdidasPuma
Nike
M&M‟sMcDonald‟sCoca-Cola
DoritosMars
Red BullPepsi
AppleMicrosoft
SonyHP
NintendoDell
L‟OrealGiletteDove
Axe / LynxNivea
NokiaiPhone
Sony EricssonSamsung
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 254 / F = No
37%
31%
24%
21%
19%
19%
18%
17%
14%
14%
12%
12%
11%
10%
0% 10% 20% 30% 40% 50%
...a good friend
...a kind person
...a perfect mom/dad
...a reliable person
...a smart person
...a happy person
...a funny person
...an honest person
...an original / creative person
...a unique person
...a true soul mate
...a sexy / beautiful person
...a caring person
...a successful businessman/woman
...a hard worker
...a famous person
...a cool person
...an authentic person
...a popular person
...a socially and ecologically engaged person
...a cosmopolitan
Someone else, please specify:
None of the above
Millennials want to be remembered as a lovely person who was a
good friend (37%) and kind person (31%) and perfect
mum/dad (24%). The last thing they want, is being remembered
as socially engaged and/or cosmopolitan.
31%
28%
24%
23%
23%
20%
19%
19%
19%
17%
16%
9%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Lis
tenin
g to m
usic
Sp
ort
ing / E
xerc
isin
g
Hangin
g o
ut w
ith frie
nds
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sh
oppin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Vis
it fam
ily
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Russia Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 254 / F = No
Russian Gen Yers want to stand out by their clothes(63%) and the company they work for (62%). The lack of
interested in politics is again confirmed, moreover Russian Yers also don‟t want to be remembered from the food they eat.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
8%
6%
6%
9%
8%
12%
12%
8%
13%
10%
14%
16%
13%
18%
18%
63%
62%
60%
59%
58%
54%
54%
52%
51%
50%
48%
45%
41%
34%
32%
UNIQUENOT UNIQUE
...the clothes you wear
...the company you work for (or will be working for in the future)
...your profession
...your hobbies
...the things you say to others
...your body
...the brands you use
...the cities/countries you visit
...the text messages you send to friends
...the music you listen to
...the things you share online
...your hairstyle
...the bars, restaurants, museums, etc. you visit
...the food you eat
...the political ideology you believe in
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 254 / F = No
58%
47%
15%
15%
13%
TOP 5
WOMEN
30%
23%
17%
17%
16%
TOP 5
MEN
Eyes
Hair
Face
Everything
Nothing
Eyes
Hair
Breasts / Cleavage
Feet
Face
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 124/ F = If female
58%
47%
15%
15%
13%
12%
11%
10%
9%
9%
7%
6%
6%
5%
5%
4%
4%
4%
2%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My feet
My face in general
My chest
My buttocks
My fingers / nails
My belly / stomach
My hands / wrists
I‟m proud of everything!
My mouth / teeth
My skin
My back
My toes
My muscles in general
My arms
My lower legs
My neck
My shoulders
My ears
My private parts
My cheeks
I‟m not proud of anything
My ankles
My belly button
My upper legs
31%
28%
24%
23%
23%
20%
19%
19%
19%
17%
16%
9%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Lis
tenin
g to m
usic
Sp
ort
ing / E
xerc
isin
g
Hangin
g o
ut w
ith frie
nds
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sh
oppin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Vis
it fam
ily
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Russia Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 124/ F = If female
31%
28%
24%
23%
23%
20%
19%
19%
19%
17%
16%
9%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Lis
tenin
g to m
usic
Sp
ort
ing / E
xerc
isin
g
Hangin
g o
ut w
ith frie
nds
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sh
oppin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Vis
it fam
ily
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Russia Average cross studied countries
34%
24%
23%
22%
18%
16%
14%
12%
10%
9%
8%
7%
6%
6%
4%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My chest
My mouth / teeth
My skin
My buttocks
My feet
My hair
My breasts / cleavage
My upper legs
My back
My cheeks
My fingers / nails
My belly button
My ears
My face in general
My muscles in general
My shoulders
My lower legs
My toes
My eyes
My hands / wrists
My ankles
My arms
I would like to change everything!
My private parts
My neck
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 124 / F = If female
30% 24%
TOP 2%
N = 117F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
94% female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 3 females does
consider cosmetic surgery.
Consider surgery?
What would you change?
2%
92%
6%
40% 13% 17% 16% 14%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 130/ F = If male
31%
28%
24%
23%
23%
20%
19%
19%
19%
17%
16%
9%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Lis
tenin
g to m
usic
Sp
ort
ing / E
xerc
isin
g
Hangin
g o
ut w
ith frie
nds
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sh
oppin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Vis
it fam
ily
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Russia Average cross studied countries
30%
23%
17%
17%
16%
15%
12%
11%
10%
10%
8%
7%
7%
6%
6%
5%
4%
3%
2%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My face in general
I‟m proud of everything!
I‟m not proud of anything
My private parts
My muscles in general
My feet
My buttocks
My belly / stomach
My arms
My fingers / nails
My hands / wrists
My mouth / teeth
My shoulders
My back
My ears
My belly button
My skin
My chest
My neck
My cheeks
My toes
My lower legs
My ankles
My upper legs
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 130/ F = If male
31%
28%
24%
23%
23%
20%
19%
19%
19%
17%
16%
9%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Gam
ing (
com
pute
r / console
)
Lis
tenin
g to m
usic
Sp
ort
ing / E
xerc
isin
g
Hangin
g o
ut w
ith frie
nds
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sh
oppin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Vis
it fam
ily
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Russia Average cross studied countries
23%
21%
15%
14%
12%
11%
11%
8%
7%
7%
7%
6%
5%
3%
3%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My mouth / teeth
My belly / stomach
My face in general
My private parts
My chest
My skin
My feet
My eyes
My arms
My back
My hair
My shoulders
My fingers / nails
My ears
My upper legs
My buttocks
My hands / wrists
My neck
I would like to change everything!
My cheeks
My belly button
My lower legs
My toes
My ankles
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
68% male Gen Yers are happy about their body and would not like to
change something about their body. Of those who would like to change at
least something, 20% would consider plastic surgery.
Everything Something Nothing
Male
N = 130/ F = If male
20% 23%
TOP 2%
N = 88 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
2%
66%
32%
63% 10%7% 13%7%
// Hot takeaways
74% of the Russian Yrs considers themselves to be
unique, this is comparable with Romania (78%) & India
(71%). They want to be unique by their clothes (63%), the
company they work for (62%) & their profession (60%). 1
out of 10 does not want to be unique in the brands they
use. If they would, they‟ll probably wear A&F (52%) or
Levi‟s (49%) as clothing brands & Converse Allstars
(57%) as a sports brand to be unique in what they wear.
Eat M&M‟s (51%) and drink Coca-Cola (43%) or Red Bull
(41%), while using Apple (73%) or Microsoft technology
(71%)
Above all, Russian Yers want to be remembered as a
good friend (37%) a kind person (31%) and a good
mom/dad (24%).
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 258 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 37%
19-21 25%
22-25 38%
I‟m still studying 61%
No job, not looking for one 0%
No job, looking for on 8%
Job, < 1 year working experience 9%
Job, 1 year working experience 4%
Job, 2 years working experience 5%
Job, 3 years working experience 5%
Job, > 3 years working experience 8%
Single, no kids 75%
Single, kids 0%
Partner, no kids 22%
Partner, kids 3%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 258 / F = No
100%
75%
50%
25%
78% of the Romanian Yers think they’re unique!
Romania Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 258 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Romania Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (69%) and its sub brand
iPhone (65%), followed at close
foot by Microsoft (65%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)Tommy Hilfiger
H&MLevi‟sZara
Diesel
Converse AllstarsNike
AdidasPuma
Coca-ColaDoritos
Red BullPepsi
M&M‟sMcDonald‟s
Mars
AppleMicrosoft
SonyNintendo
HPDell
DoveGiletteNivea
L‟OrealAxe / Lynx
NokiaiPhone
SamsungSony Ericsson
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 258 / F = No
49%
42%
28%
23%
18%
15%
14%
13%
13%
11%
11%
11%
8%
7%
0% 10% 20% 30% 40% 50%
...a reliable person
...a good friend
...a smart person
...a funny person
...a happy person
...an original / creative person
...an honest person
...a unique person
...a true soul mate
...a hard worker
...a kind person
...a perfect mom/dad
...a sexy / beautiful person
...a cool person
...an authentic person
...a successful businessman/woman
...a caring person
...a popular person
...a socially and ecologically engaged person
...a famous person
...a cosmopolitan
Someone else, please specify:
None of the above
Millennials want to be remembered as a lovely person who was a
reliable (49%) and good friend(42%) and smart (28%)
person. The last thing they want, is being remembered as famous
and/or cosmopolitan.
43%
37%
32%
28%
26%
16%
15%
14%
13%
11%
8%
7%
7%
6%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Goin
g o
ut (b
ar,
dis
co...)
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Yo
uth
movem
en
t
Takin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Romania Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 258 / F = No
Romanian Gen Yers want to stand out by the things they say to others (62%) and a hobbies (58%). The lack of
interested in politics is again confirmed, moreover Romanian Yers also don‟t want to be remembered by the bars they
visit.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
11%
12%
17%
18%
14%
15%
16%
16%
21%
20%
20%
22%
25%
25%
30%
62%
58%
55%
51%
51%
51%
49%
47%
43%
40%
40%
38%
32%
29%
25%
UNIQUENOT UNIQUE
...the things you say to others
...your hobbies
...the clothes you wear
...the text messages you send to friends
...your body
...your profession
...the company you work for (or will be working for in the future)
...the music you listen to
...your hairstyle
...the cities/countries you visit
...the things you share online
...the brands you use
...the food you eat
...the bars, restaurants, museums, etc. you visit
...the political ideology you believe in
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 258 / F = No
53%
40%
26%
23%
16%
TOP 5
WOMEN
47%
23%
14%
14%
14%
TOP 5
MEN
Eyes
Hair
Private part
Feet
Face
Eyes
Hair
Breasts / Cleavage
Finger / nails
Mouth / teeth
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 126/ F = If female
53%
40%
26%
23%
16%
15%
15%
13%
12%
6%
5%
5%
5%
4%
4%
4%
4%
2%
2%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My fingers / nails
My mouth / teeth
My face in general
My feet
My buttocks
My skin
My hands / wrists
My neck
My back
My ankles
I‟m proud of everything!
My belly / stomach
My shoulders
My chest
My ears
My muscles in general
My belly button
My arms
My private parts
My cheeks
I‟m not proud of anything
My upper legs
My lower legs
My toes
43%
37%
32%
28%
26%
16%
15%
14%
13%
11%
8%
7%
7%
6%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Goin
g o
ut (b
ar,
dis
co...)
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Yo
uth
movem
en
t
Takin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Romania Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 126/ F = If female
43%
37%
32%
28%
26%
16%
15%
14%
13%
11%
8%
7%
7%
6%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Goin
g o
ut (b
ar,
dis
co...)
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Yo
uth
movem
en
t
Takin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Romania Average cross studied countries
40%
23%
19%
18%
17%
16%
15%
14%
12%
6%
5%
5%
3%
3%
3%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My breasts / cleavage
My mouth / teeth
My buttocks
My upper legs
My feet
My hair
My skin
My face in general
My eyes
My lower legs
My muscles in general
My fingers / nails
My hands / wrists
My arms
My chest
My private parts
My toes
My back
I would like to change everything!
My ankles
My cheeks
My shoulders
My ears
My neck
My belly button
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 126 / F = If female
28% 24%
TOP 2%
N = 113 F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
90% female Gen Yers would consider to change at least
something about their body! Of those, 28%females does consider
cosmetic surgery.
Consider surgery?
What would you change?
2%
88%
10%
31% 22% 20% 16% 12%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 132/ F = If male
43%
37%
32%
28%
26%
16%
15%
14%
13%
11%
8%
7%
7%
6%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Goin
g o
ut (b
ar,
dis
co...)
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Yo
uth
movem
en
t
Takin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Romania Average cross studied countries
47%
23%
19%
14%
14%
14%
12%
12%
12%
11%
9%
8%
7%
6%
6%
5%
5%
4%
3%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My skin
My private parts
My feet
My face in general
I‟m proud of everything!
My arms
My mouth / teeth
My muscles in general
My chest
My buttocks
My shoulders
My back
I‟m not proud of anything
My fingers / nails
My cheeks
My belly / stomach
My hands / wrists
My toes
My lower legs
My belly button
My neck
My breasts / cleavage
My ears
My ankles
My upper legs
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 132/ F = If male
43%
37%
32%
28%
26%
16%
15%
14%
13%
11%
8%
7%
7%
6%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Goin
g o
ut (b
ar,
dis
co...)
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Sp
ort
ing / E
xerc
isin
g
Havin
g s
ex
Checkin
g m
y s
ocia
l netw
ork
s
Gam
ing (
com
pute
r / console
)
Sh
oppin
g
Yo
uth
movem
en
t
Takin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Romania Average cross studied countries
34%
24%
14%
14%
9%
8%
8%
8%
7%
6%
4%
4%
4%
4%
4%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My hair
My mouth / teeth
My face in general
My chest
My skin
My private parts
My arms
My fingers / nails
My buttocks
My back
My ears
My shoulders
My eyes
My upper legs
My hands / wrists
My ankles
My neck
My feet
My lower legs
I would like to change everything!
My cheeks
My belly button
My toes
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
71% male Gen Yers are happy about their body and would not like to
change something 24% would consider plastic surgery.
Everything Something Nothing
Male
N = 132/ F = If male
24% 23%
TOP 2%
N = 93/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
2%
70%
29%
47% 12% 17% 13%11%
// Hot takeaways
78% of the Romanian Yrs considers themselves to be
unique. They want to be unique in the things they say to
others (62%), their hobbies (58%) and the clothes they
wear (55%). 1 out of 5 does not want to be unique in the
brands they use. If they would, they‟ll probably wear A&F
(56%) or Tommy Hilfiger (55%) as clothing brands &
Converse Allstars (51%) as a sports brand to be unique
in what they wear. Eat Doritos (41%) and drink Coca-
Cola (48%) or Red Bull (40%), while using Apple (67%)
or Microsoft (65%) technology.
Above all, Romanian Yers want to be remembered as a
reliable person (49%) and a good friend (42%).
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 253 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 35%
19-21 29%
22-25 36%
I‟m still studying 66%
No job, not looking for one 5%
No job, looking for on 8%
Job, < 1 year working experience 4%
Job, 1 year working experience 4%
Job, 2 years working experience 8%
Job, 3 years working experience 3%
Job, > 3 years working experience 3%
Single, no kids 60%
Single, kids 1%
Partner, no kids 33%
Partner, kids 6%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 253 / F = No
100%
75%
50%
25%
67% of the Polish Yers think they’re unique!
Poland Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 253 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Poland Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (61%) and its sub brand
iPhone (59%), followed at close
foot by Tommy Hilfiger (56%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tommy HilfigerAbercrombie & Fitch (A&F)
Levi‟sZaraH&M
Diesel
Converse AllstarsNike
AdidasPuma
Coca-ColaM&M‟sPepsi
Red BullMcDonald‟s
MarsDoritos
AppleSony
MicrosoftHP
NintendoDell
L‟OrealNivea
GiletteDove
Axe / Lynx
iPhoneNokia
Sony EricssonSamsung
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 253 / F = No
Millennials want to be remembered as a lovely person who was a
reliable (35%) and smart (34%) and good friend (30%)
person. The last thing they want, is being remembered as popular
and/or famous.
35%
34%
30%
22%
21%
19%
16%
14%
11%
11%
10%
10%
9%
9%
0% 10% 20% 30% 40% 50%
...a reliable person
...a smart person
...a good friend
...an original / creative person
...an honest person
...a happy person
...a funny person
...a unique person
...a hard worker
...a true soul mate
...a perfect mom/dad
...a sexy / beautiful person
...a popular person
...a kind person
...an authentic person
...a caring person
...a cool person
...a successful businessman/woman
...a socially and ecologically engaged person
...a cosmopolitan
...a famous person
Someone else, please specify:
None of the above
38%
34%
29%
26%
24%
20%
19%
17%
16%
13%
12%
11%
11%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Lis
tenin
g to m
usic
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Readin
g (
books, new
spapers
...)
Havin
g s
ex
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Checkin
g m
y s
ocia
l netw
ork
s
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Sh
oppin
g
Cookin
g
Goin
g to a
concert
Poland Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 253 / F = No
Polish Gen Yers want to stand out by their profession(59%) and hobbies (59%). Polish Yers lack of interested in
politics is again confirmed, moreover Polish Yers also don‟t want to be remembered from the things they share online.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
6%
9%
9%
10%
10%
9%
8%
13%
14%
17%
15%
15%
18%
22%
21%
59%
59%
56%
53%
53%
52%
51%
47%
40%
39%
35%
35%
31%
30%
26%
UNIQUENOT UNIQUE
...your profession
...your hobbies
...the things you say to others
...your body
...the clothes you wear
...the company you work for (or will be working for in the future)
...the music you listen to
...the cities/countries you visit
...the brands you use
...your hairstyle
...the bars, restaurants, museums, etc. you visit
...the text messages you send to friends
...the food you eat
...the things you share online
...the political ideology you believe in
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 253 / F = No
47%
33%
26%
18%
17%
TOP 5
WOMEN
35%
25%
15%
15%
12%
TOP 5
MEN
Eyes
Hair
Buttucksr
Private Parts
Belly
Eyes
Hair
Breasts / Cleavage
Finger / nails
Mouth / teeth
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 124/ F = If female
38%
34%
29%
26%
24%
20%
19%
17%
16%
13%
12%
11%
11%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Lis
tenin
g to m
usic
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Readin
g (
books, new
spapers
...)
Havin
g s
ex
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Checkin
g m
y s
ocia
l netw
ork
s
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Sh
oppin
g
Cookin
g
Goin
g to a
concert
Poland Average cross studied countries
47%
33%
26%
18%
17%
13%
11%
10%
10%
8%
7%
7%
7%
7%
6%
5%
4%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My fingers / nails
My mouth / teeth
My buttocks
My hands / wrists
My face in general
My skin
My arms
My neck
My lower legs
My belly / stomach
My ears
I‟m not proud of anything
My upper legs
My private parts
My muscles in general
I‟m proud of everything!
My back
My feet
My toes
My chest
My belly button
My cheeks
My shoulders
My ankles
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 124/ F = If female
38%
34%
29%
26%
24%
20%
19%
17%
16%
13%
12%
11%
11%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Lis
tenin
g to m
usic
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Readin
g (
books, new
spapers
...)
Havin
g s
ex
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Checkin
g m
y s
ocia
l netw
ork
s
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Sh
oppin
g
Cookin
g
Goin
g to a
concert
Poland Average cross studied countries
37%
35%
24%
23%
23%
16%
13%
12%
11%
7%
6%
6%
5%
5%
4%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My skin
My mouth / teeth
My breasts / cleavage
My buttocks
My hair
My lower legs
My face in general
My fingers / nails
My shoulders
My muscles in general
I would like to change everything!
My ears
My arms
My toes
My cheeks
My feet
My eyes
My back
My hands / wrists
My chest
My private parts
My ankles
My neck
My belly button
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 124 / F = If female
30% 24%
TOP 2%
N = 118F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
95% female Gen Yers would consider to change at least
something about their body! Of those, almost 1 out of 3 females does consider cosmetic surgery.
Consider surgery?
What would you change?
5%
90%
5%
42% 23% 5% 17% 13%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 129/ F = If male
38%
34%
29%
26%
24%
20%
19%
17%
16%
13%
12%
11%
11%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Lis
tenin
g to m
usic
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Readin
g (
books, new
spapers
...)
Havin
g s
ex
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Checkin
g m
y s
ocia
l netw
ork
s
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Sh
oppin
g
Cookin
g
Goin
g to a
concert
Poland Average cross studied countries
35%
25%
15%
15%
12%
11%
11%
10%
10%
9%
9%
9%
9%
9%
8%
8%
6%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My buttocks
My private parts
My belly / stomach
My hands / wrists
My chest
My mouth / teeth
My muscles in general
My lower legs
I‟m proud of everything!
My face in general
My shoulders
My arms
My skin
My back
I‟m not proud of anything
My ankles
My upper legs
My neck
My ears
My feet
My fingers / nails
My toes
My belly button
My cheeks
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 129/ F = If male
38%
34%
29%
26%
24%
20%
19%
17%
16%
13%
12%
11%
11%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Lis
tenin
g to m
usic
Su
rfin
g o
n the inte
rnet
Hangin
g o
ut w
ith friends
Readin
g (
books, new
spapers
...)
Havin
g s
ex
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Goin
g o
ut (b
ar,
dis
co...)
Checkin
g m
y s
ocia
l netw
ork
s
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to the c
inem
a
Sh
oppin
g
Cookin
g
Goin
g to a
concert
Poland Average cross studied countries
29%
19%
19%
18%
15%
12%
10%
10%
8%
8%
6%
5%
5%
5%
5%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My mouth / teeth
My muscles in general
My chest
My skin
My face in general
My upper legs
My private parts
My hair
My ears
My eyes
My shoulders
My feet
My back
My buttocks
My lower legs
My fingers / nails
My toes
My neck
My arms
My hands / wrists
My cheeks
I would like to change everything!
My ankles
My breasts / cleavage
My belly button
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
78% male Gen Yers are happy about their body and would not like to
change something about their body. Of those who would like to change at
least something, 20% would consider plastic surgery.
Everything Something Nothing
Male
N = 127/ F = If male
20% 23%
TOP 2%
N = 103/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
2%
77%
22%
52% 17% 12% 13%7%
// Hot takeaways
67% of the Polish Yrs considers themselves to be unique.
They want to be unique in their profession (59%), their
hobbies (59%) & the things they say to others (56%).
14% does not want to be unique in the brands they use. If
they would, they‟ll probably wear Tommy Hilfiger (54%) or
A&F (53%) as clothing brands & Converse Allstars (48%)
as a sports brand to be unique in what they wear. Eat
M&M‟s (45%) and drink Coca-Cola (46%), while using
Apple technology (61%).
Above all, Polish Yers want to be remembered as a
reliable (35%) and smart (34%) person and a good friend
(30%).
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 252 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 33%
19-21 27%
22-25 40%
I‟m still studying 69%
No job, not looking for one 1%
No job, looking for on 11%
Job, < 1 year working experience 3%
Job, 1 year working experience 4%
Job, 2 years working experience 6%
Job, 3 years working experience 2%
Job, > 3 years working experience 5%
Single, no kids 69%
Single, kids 2%
Partner, no kids 25%
Partner, kids 4%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 252 / F = No
100%
75%
50%
25%
70% of the Italian Yers think they’re unique!
Italy Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 252 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Italy Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
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s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
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(D
J, in
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um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (65%) and its sub brand
iPhone (61%), followed at close
foot by Coca- Cola (58%) and
Converse Allstar Within the category of „food & drinks‟,
Coca-Cola keeps its position of
strongest brand but other brands like
M&M‟s (42%), Mc Donalds (39%)
and Red Bull (39%) are also
perceived as being unique.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)Levi‟sDiesel
ZaraTommy Hilfiger
H&M
Converse AllstarsNike
AdidasPuma
Coca-ColaM&M‟s
McDonald‟sRed BullDoritos
PepsiMars
AppleMicrosoftNintendo
SonyHP
Dell
DoveGiletteL‟Oreal
Axe / LynxNivea
iPhoneNokia
SamsungSony Ericsson
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 252 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (34%) and a honest (28%) and smart (27%)
person. The last thing they want, is being remembered as a famous
and/or a cool person.
32%
31%
30%
28%
23%
22%
19%
18%
16%
15%
13%
9%
7%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Read
ing (books
, new
spapers
...)
Lis
ten
ing to
music
Havin
g s
ex
Sp
ort
ing /
Exerc
isin
g
Sh
op
pin
g
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Co
okin
g
Makin
g m
usic
(D
J, i
nst
rum
ent..
.)
Ch
attin
g /
tele
phonin
g
ITALY Average cross studied countries
34%
28%
27%
23%
22%
18%
17%
17%
15%
13%
12%
10%
7%
7%
0% 10% 20% 30% 40% 50%
...a good friend
...an honest person
...a smart person
...a reliable person
...a funny person
...an authentic person
...a popular person
...a unique person
...a happy person
...an original / creative person
...a kind person
...a true soul mate
...a perfect mom/dad
...a socially and ecologically engaged person
...a successful businessman/woman
...a hard worker
...a caring person
...a sexy / beautiful person
...a cosmopolitan
...a cool person
...a famous person
Someone else, please specify:
None of the above
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 252 / F = No
...the things you say to others
...your profession
...your hobbies
...the clothes you wear
...the company you work for (or will be working
for in the future)
...the cities/countries you visit
...the music you listen to
...your body
...the political ideology you believe in
...the brands you use
...your hairstyle
...the text messages you send to friends
...the food you eat
...the bars, restaurants, museums, etc. you visit
...the things you share online
Italian Gen Yers want to stand out by powerful words (53%) and their hobbies (47%). Again, the economical aspirations pop-
up as 1 out of 2 Millennials want to be unique in their profession (51%) and the company they(„ll be) work(ing) for (41%).
Italian Yers do not express themselves online that much: Only 24% wants to be unique in the things they share online.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
12%
13%
16%
17%
17%
20%
22%
24%
24%
26%
27%
29%
28%
29%
28%
53%
51%
47%
44%
41%
36%
36%
35%
34%
33%
30%
29%
27%
26%
24%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 252 / F = No
56%
35%
24%
21%
17%
TOP 5
WOMEN
41%
18%
18%
17%
16%
TOP 5
MEN
Eyes
Hair
Shoulders
Face in general
Buttocks
Eyes
Hair
Buttocks
Breasts / cleavage
Hands / wrists
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 123 / F = If female
56%
35%
24%
21%
17%
15%
15%
12%
11%
11%
7%
7%
6%
5%
5%
4%
2%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My buttocks
My breasts / cleavage
My hands / wrists
My face in general
My mouth / teeth
My back
My skin
My fingers / nails
My upper legs
My feet
My belly / stomach
My ankles
My ears
My lower legs
My neck
My shoulders
My private parts
My arms
My cheeks
My belly button
My muscles in general
My chest
My toes
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
32%
31%
30%
28%
23%
22%
19%
18%
16%
15%
13%
9%
7%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Read
ing (books
, new
spapers
...)
Lis
ten
ing to
music
Havin
g s
ex
Sp
ort
ing /
Exerc
isin
g
Sh
op
pin
g
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Co
okin
g
Makin
g m
usic
(D
J, i
nst
rum
ent..
.)
Ch
attin
g /
tele
phonin
g
ITALY Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 123 / F = If female
39%
30%
30%
23%
20%
13%
12%
10%
9%
7%
7%
6%
5%
4%
4%
4%
7%
1%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My buttocks
My mouth / teeth
My skin
My hair
My hands / wrists
My lower legs
My feet
My fingers / nails
My face in general
My toes
My ears
My eyes
My back
My arms
My shoulders
My muscles in general
My ankles
My cheeks
My neck
My private parts
My chest
My belly button
Something else, please specify:
None of the above
I would like to change everything!
32%
31%
30%
28%
23%
22%
19%
18%
16%
15%
13%
9%
7%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Read
ing (books
, new
spapers
...)
Lis
ten
ing to
music
Havin
g s
ex
Sp
ort
ing /
Exerc
isin
g
Sh
op
pin
g
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Co
okin
g
Makin
g m
usic
(D
J, i
nst
rum
ent..
.)
Ch
attin
g /
tele
phonin
g
ITALY Average cross studied countries
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 123 / F = If female
21% 24%
TOP 2%
N = 114 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
9 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 5 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
92%
7%
40% 21% 19% 13%8%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 128 / F = If male
41%
18%
18%
17%
16%
16%
14%
14%
14%
12%
10%
7%
6%
6%
5%
5%
2%
6%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My shoulders
My face in general
My buttocks
My mouth / teeth
My muscles in general
My private parts
My hands / wrists
My upper legs
My skin
My back
My fingers / nails
My feet
My belly / stomach
My lower legs
My chest
My arms
My toes
My neck
My cheeks
My belly button
My ears
My ankles
My breasts / cleavage
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
32%
31%
30%
28%
23%
22%
19%
18%
16%
15%
13%
9%
7%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Read
ing (books
, new
spapers
...)
Lis
ten
ing to
music
Havin
g s
ex
Sp
ort
ing /
Exerc
isin
g
Sh
op
pin
g
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Co
okin
g
Makin
g m
usic
(D
J, i
nst
rum
ent..
.)
Ch
attin
g /
tele
phonin
g
ITALY Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 128 / F = If male
23%
23%
16%
13%
10%
10%
10%
9%
9%
8%
8%
7%
7%
7%
5%
5%
20%
1%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My muscles in general
My private parts
My hair
My mouth / teeth
My face in general
My buttocks
My skin
My eyes
My back
My upper legs
My shoulders
My lower legs
My feet
My chest
My ankles
My toes
My ears
My cheeks
My arms
My fingers / nails
My belly button
My hands / wrists
My neck
My breasts / cleavage
Something else, please specify:
None of the above
I would like to change everything!
32%
31%
30%
28%
23%
22%
19%
18%
16%
15%
13%
9%
7%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
ut w
ith fr
iends
Read
ing (books
, new
spapers
...)
Lis
ten
ing to
music
Havin
g s
ex
Sp
ort
ing /
Exerc
isin
g
Sh
op
pin
g
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Watc
hin
g te
levis
ion
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Co
okin
g
Makin
g m
usic
(D
J, i
nst
rum
ent..
.)
Ch
attin
g /
tele
phonin
g
ITALY Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 5 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 22% would consider plastic surgery.
Everything Something Nothing
Male
N = 128 / F = If male
22% 23%
TOP 2%
N = 103 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
79%
20%
41% 13% 24% 13%9%
// Hot takeaways
70% of the Italian Yrs considers themselves to be unique.
They want to be unique in the things they say to others
(53%), their profession (51%) & their hobbies (47%). 1
out of 4 does not want to be unique in the brands they
use. If they would, they‟ll probably wear A&F (41%) or
Levi‟s (40%) as clothing brands & Converse Allstars
(56%) as a sports brand to be unique in what they wear.
Eat M&M‟s (42%) and drink Coca-Cola (58%) while using
Apple technology (65%).
Above all, Italian Yers want to be remembered as a good
friend (34%) and a honest (28%), & smart (27%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 249 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 50%
Female 50%
15-18 38%
19-21 27%
22-25 34%
I‟m still studying 57%
No job, not looking for one 4%
No job, looking for on 8%
Job, < 1 year working experience 9%
Job, 1 year working experience 7%
Job, 2 years working experience 7%
Job, 3 years working experience 2%
Job, > 3 years working experience 6%
Single, no kids 90%
Single, kids 1%
Partner, no kids 7%
Partner, kids 2%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 249 / F = No
100%
75%
50%
25%
71% of the Indian Yers think they’re unique!
India Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 249 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
India Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Nokia (75%) and Apple (72%),
followed at close foot by Microsoft (71%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tommy HilfigerDieselLevi‟sZara
Abercrombie & Fitch (A&F)H&M
AdidasPuma
NikeConverse Allstars
McDonald‟sM&M‟s
Red BullDoritos
MarsPepsi
Coca-Cola
AppleMicrosoft
DellSony
HPNintendo
L‟OrealDove
GiletteAxe / Lynx
Nivea
NokiaiPhone
SamsungSony Ericsson
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 249 / F = No
33%
29%
21%
20%
17%
16%
16%
15%
14%
13%
12%
10%
10%
9%
0% 10% 20% 30% 40% 50%
...a good friend
...an honest person
...a unique person
...a true soul mate
...a caring person
...a reliable person
...a happy person
...a hard worker
...a kind person
...an original / creative person
...a funny person
...a smart person
...a cool person
...a famous person
...a successful businessman/woman
...a sexy / beautiful person
...a socially and ecologically engaged person
...an authentic person
...a perfect mom/dad
...a popular person
...a cosmopolitan
Someone else, please specify:
None of the above
Millennials want to be remembered as a lovely person who was a
good friend (33%) and honest (29%) and unique (21%)
person. The last thing they want, is being remembered as popular
and/or cosmopolitan.
51%
33%
27%
26%
24%
20%
18%
16%
13%
12%
9%
6%
5%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Readin
g (
books, new
spapers
...)
Chattin
g / t
ele
phonin
g
Hangin
g o
ut w
ith frie
nds
Sh
oppin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Gam
ing (
com
pute
r / console
)
Havin
g s
ex
Yo
uth
movem
en
t
Hangin
g o
ut, d
oin
g n
oth
ing
Cookin
g
India Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 249 / F = No
Indian Gen Yers want to stand out by their profession(66%) and the things they say (66%). The lack of interested in
politics is again confirmed, moreover Indian Yers also don‟t want to be remembered from the bars they visit.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
6%
9%
8%
10%
10%
8%
10%
12%
12%
9%
11%
15%
17%
17%
20%
66%
66%
65%
63%
59%
59%
58%
57%
56%
54%
53%
48%
47%
46%
38%
UNIQUENOT UNIQUE
...your profession
...the things you say to others
...your hobbies
...the text messages you send to friends
...the brands you use
...the company you work for (or will be working for in the future)
...the clothes you wear
...the cities/countries you visit
...the music you listen to
...your body
...the things you share online
...the food you eat
...your hairstyle
...the political ideology you believe in
...the bars, restaurants, museums, etc. you visit
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 249 / F = No
61%
49%
33%
23%
14%
TOP 5
WOMEN
38%
28%
26%
21%
18%
TOP 5
MEN
Eyes
Hair
Skin
Face
Ears
Eyes
Hair
Skin
Face
Fingers / Nails
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 122/ F = If female
51%
33%
27%
26%
24%
20%
18%
16%
13%
12%
9%
6%
5%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Readin
g (
books, new
spapers
...)
Chattin
g / t
ele
phonin
g
Hangin
g o
ut w
ith frie
nds
Sh
oppin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Gam
ing (
com
pute
r / console
)
Havin
g s
ex
Yo
uth
movem
en
t
Hangin
g o
ut, d
oin
g n
oth
ing
Cookin
g
India Average cross studied countries
51%
49%
33%
23%
14%
13%
9%
8%
8%
7%
6%
6%
3%
3%
3%
3%
2%
2%
2%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My skin
My face in general
My fingers / nails
I‟m proud of everything!
My mouth / teeth
My hands / wrists
My cheeks
My feet
My neck
My breasts / cleavage
My ears
I‟m not proud of anything
My back
My belly / stomach
My shoulders
My chest
My ankles
My arms
My upper legs
My buttocks
My muscles in general
My lower legs
My private parts
My belly button
My toes
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 122/ F = If female
51%
33%
27%
26%
24%
20%
18%
16%
13%
12%
9%
6%
5%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Readin
g (
books, new
spapers
...)
Chattin
g / t
ele
phonin
g
Hangin
g o
ut w
ith frie
nds
Sh
oppin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Gam
ing (
com
pute
r / console
)
Havin
g s
ex
Yo
uth
movem
en
t
Hangin
g o
ut, d
oin
g n
oth
ing
Cookin
g
India Average cross studied countries
26%
23%
14%
14%
13%
10%
9%
9%
8%
8%
7%
7%
5%
5%
5%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My skin
My hair
My belly / stomach
My mouth / teeth
My eyes
My feet
My fingers / nails
My upper legs
My hands / wrists
My buttocks
My breasts / cleavage
My arms
My lower legs
My face in general
My chest
My back
My cheeks
My shoulders
My private parts
My neck
My ears
My muscles in general
I would like to change everything!
My toes
My belly button
My ankles
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 122 / F = If female
23% 24%
TOP 2%
N = 89F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
63% female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 4 females does
consider cosmetic surgery.
Consider surgery?
What would you change?
2%
71%
27%
36% 13% 28% 10% 13%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 127/ F = If male
36%
29%
25%
21%
18%
15%
13%
12%
10%
10%
10%
9%
9%
7%
7%
4%
4%
4%
3%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My skin
My face in general
My ears
My chest
My private parts
I‟m proud of everything!
My fingers / nails
My hands / wrists
My muscles in general
My cheeks
My mouth / teeth
My shoulders
My arms
I‟m not proud of anything
My feet
My neck
My lower legs
My upper legs
My toes
My ankles
My belly / stomach
My breasts / cleavage
My back
My buttocks
My belly button
51%
33%
27%
26%
24%
20%
18%
16%
13%
12%
9%
6%
5%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Readin
g (
books, new
spapers
...)
Chattin
g / t
ele
phonin
g
Hangin
g o
ut w
ith frie
nds
Sh
oppin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Gam
ing (
com
pute
r / console
)
Havin
g s
ex
Yo
uth
movem
en
t
Hangin
g o
ut, d
oin
g n
oth
ing
Cookin
g
India Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 127/ F = If male
24%
18%
17%
17%
17%
15%
15%
14%
13%
12%
9%
9%
7%
6%
5%
5%
0% 10% 20% 30% 40% 50% 60% 70%
My hair
My eyes
My skin
My face in general
My mouth / teeth
My chest
My muscles in general
My belly / stomach
My arms
My ears
My private parts
My fingers / nails
My hands / wrists
My feet
My shoulders
My toes
My cheeks
My buttocks
My upper legs
My lower legs
My back
My neck
I would like to change everything!
My belly button
My ankles
My breasts / cleavage
51%
33%
27%
26%
24%
20%
18%
16%
13%
12%
9%
6%
5%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Lis
tenin
g to m
usic
Watc
hin
g tele
vis
ion
Readin
g (
books, new
spapers
...)
Chattin
g / t
ele
phonin
g
Hangin
g o
ut w
ith frie
nds
Sh
oppin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Gam
ing (
com
pute
r / console
)
Havin
g s
ex
Yo
uth
movem
en
t
Hangin
g o
ut, d
oin
g n
oth
ing
Cookin
g
India Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
84% male Gen Yers are happy about their body and would not like to
change something about their body. Of those who would like to change at
least something, 19% would consider plastic surgery.
Everything Something Nothing
Male
N = 127/ F = If male
27% 23%
TOP 2%
N = 106/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
2%
82%
16%
31% 11% 30% 12% 15%
// Hot takeaways
71% of the Indian Yrs considers themselves to be unique.
They want to be unique in their profession (66%), the
things they say to others (65%) & their hobbies (65%). 1
out of 10 does not want to be unique in the brands they
use. If they would, they‟ll probably wear Tommy Hilfiger
(67%) or Diesel (59%) as clothing brands & Adidas (68%)
as a sports brand to be unique in what they wear. Eat Mc
Donalds (42%) and drink Red Bull (50%), while using
Apple (73%) or Microsoft (72%) technology.
Above all, Indian Yers want to be remembered as a good
friend (33%) and an honest (29%) & unique (21%)
person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 256 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 36%
19-21 27%
22-25 37%
I‟m still studying 59%
No job, not looking for one 3%
No job, looking for on 4%
Job, < 1 year working experience 9%
Job, 1 year working experience 7%
Job, 2 years working experience 5%
Job, 3 years working experience 5%
Job, > 3 years working experience 8%
Single, no kids 63%
Single, kids 1%
Partner, no kids 35%
Partner, kids 1%
Private situation
Professional
Situation
Age
Gender
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 256 / F = No
100%
75%
50%
25%
60% of the German Yers think they’re unique!
Germany Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 256 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Germany Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (60%) and its sub brand
iPhone (57%), followed by
Converse Allstars (43%).
Within the category of „clothing‟,
Abercrombie & Fitch (40%)
between all the other brands that are
perceived unique by less than 1 out
of 3 youngsters.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)Zara
DieselH&M
Tommy HilfigerLevi‟s
Converse AllstarsNike
AdidasPuma
Coca-ColaMcDonald‟s
M&M‟sRed BullDoritos
MarsPepsi
AppleMicrosoftNintendo
DellSony
HP
DoveAxe / Lynx
NiveaL‟OrealGilette
iPhoneSony Ericsson
SamsungNokia
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 256 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (39%) and a honest (29%) and caring (26%)
person. The last thing they want, is being remembered as a famous
person and/or a cosmopolitan.
33%
30%
29%
24%
20%
19%
18%
17%
14%
14%
10%
9%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Read
ing (books
, new
spapers
...)
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Vis
it fa
mily
Co
okin
g
Takin
g c
are
/pla
ying
with m
y p
et(
s)
Ch
attin
g /
tele
phonin
g
GERMANY Average cross studied countries
39%
29%
26%
21%
18%
18%
17%
17%
15%
14%
11%
10%
9%
7%
0% 10% 20% 30% 40% 50%
...a good friend
...an honest person
...a caring person
...a reliable person
...a happy person
...a unique person
...a smart person
...a funny person
...a kind person
...a true soul mate
...an authentic person
...an original / creative person
...a popular person
...a sexy / beautiful person
...a perfect mom/dad
...a socially and ecologically engaged person
...a hard worker
...a successful businessman/woman
...a cool person
...a cosmopolitan
...a famous person
Someone else, please specify:
None of the above
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 256 / F = No
...the things you say to others
...your profession
...the music you listen to
...the cities/countries you visit
...the clothes you wear
...your hobbies
...the company you work for (or will be working
for in the future)
...your body
...the text messages you send to friends
...the things you share online
...the brands you use
...your hairstyle
...the bars, restaurants, museums, etc. you visit
...the food you eat
...the political ideology you believe in
German Gen Yers want to stand out by powerful words (43%) and a unique music style (42%). Again, the economical
aspirations pop-up as 2 out of 5 Millennials want to be unique in their profession (43%) and the company they(„ll be)
work(ing) for (38%). The lack of interested in politics is again confirmed: Only a 1 out of 5 wants to be unique in the
political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
10%
15%
15%
17%
19%
16%
18%
18%
24%
20%
25%
29%
24%
26%
30%
43%
43%
42%
42%
39%
38%
38%
34%
31%
29%
27%
25%
23%
20%
20%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 256 / F = No
48%
27%
21%
13%
13%
TOP 5
WOMEN
30%
25%
17%
14%
13%
TOP 5
MEN
Eyes
Hair
Muscles in
general
Face in general
Mouth / teeth
Eyes
Hair
Breasts / Cleavage
Face in general
Buttocks
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 125 / F = If female
33%
30%
29%
24%
20%
19%
18%
17%
14%
14%
10%
9%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Read
ing (books
, new
spapers
...)
Havin
g s
ex
Go
ing o
ut (
bar,
dis
co...)
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Gam
ing (com
pute
r / c
onsole
)
Go
ing to
the c
inem
a
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Vis
it fa
mily
Co
okin
g
Takin
g c
are
/pla
ying
with m
y p
et(
s)
Ch
attin
g /
tele
phonin
g
GERMANY Average cross studied countries
48%
27%
21%
13%
13%
11%
11%
10%
9%
9%
7%
6%
5%
5%
4%
4%
10%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My face in general
My buttocks
My mouth / teeth
My hands / wrists
My belly / stomach
My skin
My fingers / nails
My feet
My belly button
My arms
My shoulders
My private parts
My back
My upper legs
My neck
My ears
My ankles
My lower legs
My muscles in general
My cheeks
My chest
My toes
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 125 / F = If female
36%
31%
28%
20%
17%
12%
11%
8%
6%
6%
5%
4%
3%
2%
2%
2%
14%
6%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My buttocks
My mouth / teeth
My skin
My hair
My lower legs
My toes
My feet
My fingers / nails
My face in general
My muscles in general
My arms
My eyes
My hands / wrists
My belly button
My chest
My ears
My back
My neck
My private parts
My ankles
My cheeks
My shoulders
Something else, please specify:
None of the above
I would like to change everything!
33%
30%
29%
24%
20%
19%
18%
17%
14%
14%
10%
9%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
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Surf
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Lis
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Read
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GERMANY Average cross studied countries
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 125 / F = If female
30% 24%
TOP 2%
N = 108 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
8 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 3 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
6%
81%
14%
25% 25% 20% 22%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 130 / F = If male
30%
25%
17%
14%
13%
12%
12%
10%
10%
7%
6%
6%
5%
5%
5%
5%
7%
14%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My muscles in general
My face in general
My mouth / teeth
My hands / wrists
My private parts
My lower legs
My back
My chest
My belly / stomach
My shoulders
My buttocks
My arms
My cheeks
My ears
My skin
My feet
My ankles
My toes
My fingers / nails
My upper legs
My neck
My belly button
My breasts / cleavage
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
33%
30%
29%
24%
20%
19%
18%
17%
14%
14%
10%
9%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Lis
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Read
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GERMANY Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 130 / F = If male
24%
20%
14%
12%
11%
10%
9%
9%
8%
8%
8%
7%
5%
5%
3%
3%
22%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My mouth / teeth
My muscles in general
My private parts
My skin
My chest
My hair
My fingers / nails
My upper legs
My toes
My face in general
My feet
My buttocks
My ears
My arms
My neck
My cheeks
My hands / wrists
My belly button
My ankles
My shoulders
My eyes
My lower legs
My back
My breasts / cleavage
Something else, please specify:
None of the above
I would like to change everything!
33%
30%
29%
24%
20%
19%
18%
17%
14%
14%
10%
9%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Read
ing (books
, new
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Havin
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Sp
ort
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Exerc
isin
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GERMANY Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 5 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 19% would consider plastic surgery.
Everything Something Nothing
Male
N = 130/ F = If male
19% 23%
TOP 2%
N = 102 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
3%
75%
22%
44% 22% 15% 16%
// Hot takeaways
6 out of 10 German Yrs considers themselves to be
unique. They want to be unique in the words they use
(43%), the music they listen to (42%) and their profession
(43%). 1 out of 4 does not want to be unique in the
brands they use! If they would, they‟ll probably use A&F
as a clothing brand, Converse Allstars as a sports brand
to be unique in what they wear. Eat McDonald‟s and drink
Coca-Cola, while using Apple technology.
Above all, German Yers want to be remembered as a
person who was a good friend (39%) and an honest
(29%) and a caring (26%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 251 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 37%
19-21 27%
22-25 36%
I‟m still studying 59%
No job, not looking for one 2%
No job, looking for on 6%
Job, < 1 year working experience 9%
Job, 1 year working experience 7%
Job, 2 years working experience 6%
Job, 3 years working experience 5%
Job, > 3 years working experience 7%
Single, no kids 72%
Single, kids 2%
Partner, no kids 21%
Partner, kids 4%
Private situation
Professional
Situation
Age
Gender
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 251/ F = No
100%
75%
50%
25%
57% of the French Yers think they’re unique!
France Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 251 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (57%) and its sub brand
iPhone (57%), followed closely by
M&M’s and (50%) Converse
Allstars (49%).
Within the category of „food & drinks‟,
Coca-Cola‟s position of strongest
brand has been beaten by M&M‟s
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
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ith fr
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FRANCE Average cross studied countries
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Levi‟sAbercrombie & Fitch (A&F)
DieselTommy Hilfiger
ZaraH&M
Converse AllstarsAdidas
PumaNike
M&M‟sCoca-Cola
McDonald‟sRed Bull
MarsDoritos
Pepsi
AppleMicrosoftNintendo
SonyDellHP
Axe / LynxDoveNivea
L‟OrealGilette
iPhoneSony Ericsson
NokiaSamsung
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 251 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (33%) and a kind (26%) and honest (24%)
person. The last thing they want, is being remembered as a famous
person and/or a cosmopolitan.
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
e in
tern
et
Han
gin
g o
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ith fr
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Lis
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Read
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FRANCE Average cross studied countries
33%
26%
24%
21%
17%
17%
15%
12%
12%
12%
11%
10%
10%
7%
0% 10% 20% 30% 40% 50%
...a good friend
...a kind person
...an honest person
...a funny person
...a reliable person
...a unique person
...an original / creative person
...a cool person
...a caring person
...an authentic person
...a happy person
...a true soul mate
...a smart person
...a socially and ecologically engaged person
...a sexy / beautiful person
...a perfect mom/dad
...a hard worker
...a successful businessman/woman
...a popular person
...a cosmopolitan
...a famous person
Someone else, please specify:
None of the above
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 251 / F = No
...the things you say to others
...the clothes you wear
...the music you listen to
...the text messages you send to friends
...your profession
...the company you work for (or will be working
for in the future)
...your body
...the cities/countries you visit
...your hobbies
...your hairstyle
...the things you share online
...the brands you use
...the bars, restaurants, museums, etc. you visit
...the food you eat
...the political ideology you believe in
French Gen Yers want to stand out by powerful words (51%) and a unique clothing style (43%). Again, the economical
aspirations pop-up as more than 1 out of 3 Millennials want to be unique in their profession (39%) and the company
they(„ll be) work(ing) for (38%). The lack of interested in politics is again confirmed: Only a 1 out 5 (19%) wants to be
unique in the political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
10%
17%
18%
16%
16%
16%
21%
18%
18%
26%
20%
25%
26%
27%
27%
51%
43%
40%
39%
39%
38%
36%
36%
35%
33%
29%
25%
23%
20%
19%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 251 / F = No
50%
37%
19%
16%
134%
TOP 5
WOMEN
28%
17%
13%
10%
10%
TOP 5
MEN
Eyes
Buttocks
Hair
Mouth / teeth
Face in general
Eyes
Hair
Breasts / Cleavage
Mouth / teeth
Buttocks
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 123 / F = If female
50%
37%
19%
16%
14%
10%
10%
9%
8%
8%
6%
6%
5%
4%
3%
2%
7%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My breasts / cleavage
My mouth / teeth
My buttocks
My hands / wrists
My face in general
My fingers / nails
My belly / stomach
My lower legs
My skin
My upper legs
My muscles in general
My chest
My back
My arms
My shoulders
My feet
My cheeks
My ankles
My private parts
My toes
My ears
My neck
My belly button
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
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tern
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Han
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FRANCE Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 123 / F = If female
34%
32%
31%
22%
13%
11%
9%
8%
7%
6%
6%
4%
4%
4%
3%
3%
10%
6%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My upper legs
My breasts / cleavage
My buttocks
My skin
My mouth / teeth
My lower legs
My arms
My face in general
My hair
My feet
My eyes
My back
My hands / wrists
My ears
My fingers / nails
My toes
My cheeks
My private parts
My chest
My shoulders
My muscles in general
My ankles
My neck
My belly button
Something else, please specify:
None of the above
I would like to change everything!
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
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tern
et
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Han
gin
g o
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Vis
it fa
mily
FRANCE Average cross studied countries
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 123 / F = If female
20% 24%
TOP 2%
N = 110 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
8 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 5 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
6%
84%
10%
48% 12% 20% 14%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 127 / F = If male
28%
17%
13%
10%
10%
10%
10%
10%
9%
8%
7%
6%
5%
4%
4%
3%
14%
10%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My buttocks
My hair
My mouth / teeth
My face in general
My hands / wrists
My muscles in general
My private parts
My chest
My arms
My shoulders
My skin
My upper legs
My back
My belly / stomach
My lower legs
My feet
My fingers / nails
My belly button
My cheeks
My ankles
My toes
My breasts / cleavage
My ears
My neck
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing
on th
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tern
et
Han
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Vis
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FRANCE Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 127 / F = If male
22%
17%
10%
10%
8%
7%
7%
6%
6%
6%
5%
5%
4%
4%
3%
3%
26%
5%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My belly / stomach
My mouth / teeth
My hair
My chest
My skin
My face in general
My back
My toes
My private parts
My feet
My ears
My upper legs
My ankles
My arms
My eyes
My fingers / nails
My cheeks
My lower legs
My hands / wrists
My buttocks
My shoulders
My neck
My belly button
My breasts / cleavage
Something else, please specify:
None of the above
I would like to change everything!
40%
28%
25%
25%
20%
18%
17%
16%
16%
14%
12%
10%
10%
10%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
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on th
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tern
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Han
gin
g o
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Vis
it fa
mily
FRANCE Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 4 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 13% would consider plastic surgery.
Everything Something Nothing
Male
N = 127 / F = If male
13% 23%
TOP 2%
N = 94 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
5%
69%
26%
50% 14% 23% 10%
// Hot takeaways
More than half of the French Yrs considers themselves to
be unique. They want to be unique in the words they use
(51%), the clothes they wear (43%) and the music they‟re
listening to (40%). 1 out of 4 does not want to be unique
in the brands they use! If they would, they‟ll probably use
Levi‟s as a clothing brand, Converse Allstars as a sports
brand to be unique in what they wear. Eat M&M‟s and
drink Coca-Cola (39%), while using Apple technology.
Above all, French Yers want to be remembered as a
lovely person who was a good friend (33%) and a kind
(26%) and honest (24%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 262 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 51%
Female 49%
15-18 36%
19-21 26%
22-25 38%
I‟m still studying 68%
No job, not looking for one 4%
No job, looking for on 8%
Job, < 1 year working experience 8%
Job, 1 year working experience 3%
Job, 2 years working experience 5%
Job, 3 years working experience 2%
Job, > 3 years working experience 2%
Single, no kids 67%
Single, kids 1%
Partner, no kids 27%
Partner, kids 5%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 262 / F = No
100%
75%
50%
25%
55% of the Danish Yers think they’re unique!
Denmark Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 262 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Denmark Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
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s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (48%) and its sub brand
iPhone (45%), followed at close
foot by Converse Allstars
(40%), but they are all perceived as
less unique compared other
countries
Within the category of „food & drinks‟,
Coca-Cola‟s position of strongest
brand is threatened by M&M‟s.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Levi‟sTommy Hilfiger
DieselH&M
Abercrombie & Fitch (A&F)Zara
Converse AllstarsNike
PumaAdidas
Coca-ColaM&M‟s
Red BullPepsi
McDonald‟sDoritos
Mars
AppleMicrosoftNintendo
SonyHP
Dell
GiletteNiveaDove
L‟OrealAxe / Lynx
iPhoneNokia
SamsungSony Ericsson
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 262 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (38%) and a authentic (28%) and reliable (28%) person. The last thing they want, is being remembered as a
famous person and/or a cosmopolitan.
38%
30%
25%
22%
20%
20%
20%
15%
14%
13%
12%
10%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Havin
g s
ex
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Gam
ing (com
pute
r / c
onsole
)
Vis
it fa
mily
Sh
op
pin
g
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Read
ing (books
, new
spapers
...)
Han
gin
g o
ut,
doin
g n
oth
ing
Go
ing to
the c
inem
a
Co
okin
g
DENMARK Average cross studied countries
38%
28%
28%
25%
25%
24%
19%
16%
15%
14%
7%
7%
6%
4%
0% 10% 20% 30% 40% 50%
...a good friend
...an authentic person
...a reliable person
...an honest person
...a caring person
...a kind person
...a funny person
...a happy person
...a unique person
...an original / creative person
...a perfect mom/dad
...a hard worker
...a sexy / beautiful person
...a smart person
...a true soul mate
...a socially and ecologically engaged person
...a popular person
...a successful businessman/woman
...a cool person
...a cosmopolitan
...a famous person
Someone else, please specify:
None of the above
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 262 / F = No
...the things you say to others
...the company you work for (or will be working
for in the future)
...your profession
...the clothes you wear
...your body
...your hobbies
...the cities/countries you visit
...the music you listen to
...the things you share online
...the text messages you send to friends
...the brands you use
...your hairstyle
...the political ideology you believe in
...the bars, restaurants, museums, etc. you visit
...the food you eat
Danish Gen Yers want to stand out by powerful words (42%) and a unique clothing style (37%). Again, the economical
aspirations pop-up as 4 out of 10 Millennials want to be unique in their profession (39%) and the company they(„ll be)
work(ing) for (41%). The lack of interested in politics is again confirmed: Only a 1 out of 5 wants to be unique in the
political ideology they believe in.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
12%
16%
18%
22%
20%
17%
23%
23%
26%
25%
30%
30%
31%
29%
30%
42%
41%
39%
37%
36%
35%
32%
31%
28%
26%
25%
24%
21%
20%
19%
UNIQUENOT UNIQUE
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 262 / F = No
48%
23%
16%
14%
13%
TOP 5
WOMEN
27%
16%
13%
13%
12%
TOP 5
MEN
Eyes
Muscles in general
Hair
Mouth / teeth
Face in general
Eyes
Hair
Mouth / teeth
Face in general
Buttocks
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 129 / F = If female
48%
23%
16%
14%
13%
12%
11%
11%
11%
9%
6%
6%
5%
5%
4%
4%
5%
11%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My mouth / teeth
My face in general
My buttocks
My breasts / cleavage
My hands / wrists
My back
My fingers / nails
My skin
My belly button
My lower legs
My cheeks
My upper legs
My ears
My belly / stomach
My shoulders
My muscles in general
My feet
My chest
My arms
My ankles
My private parts
My toes
My neck
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
38%
30%
25%
22%
20%
20%
20%
15%
14%
13%
12%
10%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Havin
g s
ex
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Gam
ing (com
pute
r / c
onsole
)
Vis
it fa
mily
Sh
op
pin
g
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Read
ing (books
, new
spapers
...)
Han
gin
g o
ut,
doin
g n
oth
ing
Go
ing to
the c
inem
a
Co
okin
g
DENMARK Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 129 / F = If female
38%
30%
25%
22%
20%
20%
20%
15%
14%
13%
12%
10%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Havin
g s
ex
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Gam
ing (com
pute
r / c
onsole
)
Vis
it fa
mily
Sh
op
pin
g
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Read
ing (books
, new
spapers
...)
Han
gin
g o
ut,
doin
g n
oth
ing
Go
ing to
the c
inem
a
Co
okin
g
DENMARK Average cross studied countries
35%
33%
24%
19%
13%
11%
10%
7%
6%
5%
5%
5%
5%
5%
5%
5%
13%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My upper legs
My belly / stomach
My breasts / cleavage
My buttocks
My skin
My mouth / teeth
My hair
My muscles in general
My face in general
My feet
My fingers / nails
My private parts
My lower legs
My back
My chest
My arms
My toes
My ears
My cheeks
My belly button
My eyes
My ankles
My shoulders
My neck
My hands / wrists
Something else, please specify:
None of the above
I would like to change everything!
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 129 / F = If female
23% 24%
TOP 2%
N = 112 / F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
8 out of 10 female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 4 does not say no to
cosmetic surgery.
Consider surgery?
What would you change?
4%
83%
13%
45% 18% 14% 15%8%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 133 / F = If male
27%
16%
13%
13%
12%
9%
9%
9%
9%
8%
8%
7%
6%
5%
5%
5%
10%
19%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My muscles in general
My hair
My mouth / teeth
My face in general
My belly / stomach
My skin
My chest
My private parts
My buttocks
My arms
My hands / wrists
My lower legs
My fingers / nails
My upper legs
My shoulders
My toes
My ears
My back
My feet
My cheeks
My ankles
My neck
My belly button
My breasts / cleavage
Something else, please specify:
I‟m not proud of anything
I‟m proud of everything!
38%
30%
25%
22%
20%
20%
20%
15%
14%
13%
12%
10%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Havin
g s
ex
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Gam
ing (com
pute
r / c
onsole
)
Vis
it fa
mily
Sh
op
pin
g
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Read
ing (books
, new
spapers
...)
Han
gin
g o
ut,
doin
g n
oth
ing
Go
ing to
the c
inem
a
Co
okin
g
DENMARK Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 133 / F = If male
38%
30%
25%
22%
20%
20%
20%
15%
14%
13%
12%
10%
9%
8%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Han
gin
g o
ut w
ith fr
iends
Sp
ort
ing /
Exerc
isin
g
Watc
hin
g te
levis
ion
Havin
g s
ex
Surf
ing
on th
e in
tern
et
Lis
ten
ing to
music
Gam
ing (com
pute
r / c
onsole
)
Vis
it fa
mily
Sh
op
pin
g
Go
ing o
ut (
bar,
dis
co...)
Ch
eckin
g m
y s
oci
al n
etw
ork
s
Read
ing (books
, new
spapers
...)
Han
gin
g o
ut,
doin
g n
oth
ing
Go
ing to
the c
inem
a
Co
okin
g
DENMARK Average cross studied countries
16%
15%
15%
13%
13%
9%
8%
8%
7%
6%
6%
6%
5%
5%
4%
4%
23%
7%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My private parts
My muscles in general
My skin
My chest
My eyes
My mouth / teeth
My back
My hair
My face in general
My feet
My toes
My ears
My lower legs
My upper legs
My arms
My buttocks
My neck
My fingers / nails
My belly button
My ankles
My shoulders
My cheeks
My breasts / cleavage
My hands / wrists
Something else, please specify:
None of the above
I would like to change everything!
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
1 out of 4 male Gen Yers are happy about their body and would not like
to change something about their body. Of those who would like to change at
least something, 15% would consider plastic surgery.
Everything Something Nothing
Male
N = 133 / F = If male
15% 23%
TOP 2%
N = 102 / F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
7%
70%
23%
52% 8% 25% 10%
// Hot takeaways
More than half of the Danish Yrs considers themselves to
be unique. Danish Gen Yers want to stand out by
powerful words (42%) and a unique clothing style (37%).
Again, the economical aspirations pop-up as 4 out of 10
Millennials want to be unique in their profession (39%)
and the company they(„ll be) work(ing) for (41%). 1 out of
3 does not want to be unique in the brands they use! If
they would, they‟ll probably use Levi‟s as a clothing
brand, Converse Allstars as a sports brand to be unique
in what they wear. Eat M&M‟s and drink Coca-Cola, while
using Apple technology.
Above all, Danish Yers want to be remembered as a
lovely person who was a good friend (38%) and an
authentic (28%) and reliable (28%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 261 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 50%
Female 50%
15-18 33%
19-21 27%
22-25 40%
I‟m still studying 49%
No job, not looking for one 1%
No job, looking for on 5%
Job, < 1 year working experience 9%
Job, 1 year working experience 10%
Job, 2 years working experience 10%
Job, 3 years working experience 6%
Job, > 3 years working experience 10%
Single, no kids 82%
Single, kids 0%
Partner, no kids 13%
Partner, kids 5%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 261 / F = No
100%
75%
50%
25%
54% of the Chinese Yers think they’re unique!
China Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 261 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
China Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (68%) and its sub brand
iPhone (79%), followed at close
foot by A&F(65%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tommy HilfigerDieselLevi‟sZara
Abercrombie & Fitch (A&F)H&M
Converse AllstarsNike
AdidasPuma
M&M‟sDoritos
MarsPepsi
Coca-ColaRed Bull
McDonald‟s
AppleMicrosoftNintendo
SonyDellHP
GiletteAxe / Lynx
L‟OrealDoveNivea
iPhoneNokia
Sony EricssonSamsung
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 261 / F = No
Millennials want to be remembered as a lovely person who was a
good friend (26%), and an authentic (23%) and reliable (23%) person. The last thing they want, is being remembered as
cool and/or cosmopolitan.
26%
23%
23%
21%
21%
17%
17%
17%
16%
16%
14%
11%
11%
9%
0% 10% 20% 30% 40% 50%
...a good friend
...an authentic person
...a reliable person
...an original / creative person
...a true soul mate
...a happy person
...a caring person
...a popular person
...an honest person
...a unique person
...a kind person
...a smart person
...a funny person
...a socially and ecologically engaged person
...a perfect mom/dad
...a hard worker
...a successful businessman/woman
...a sexy / beautiful person
...a famous person
...a cool person
...a cosmopolitan
Someone else, please specify:
None of the above
63%
29%
26%
24%
22%
19%
18%
16%
14%
10%
9%
7%
7%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Readin
g (
books, new
spapers
...)
Lis
tenin
g to m
usic
Gam
ing (
com
pute
r / console
)
Hangin
g o
ut w
ith friends
Sh
oppin
g
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Cookin
g
Follo
win
g a
cours
e (
art
, photo
gra
phy...)
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / t
ele
phonin
g
China Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 261 / F = No
Chinese Gen Yers want to stand out by their the music they listen to (61%) and the cities/countries they
visit (54%). Chinese Yers don‟t want to be remembered by their hairstyle or the foot they eat.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
12%
12%
11%
12%
10%
12%
12%
17%
15%
13%
13%
18%
17%
15%
20%
61%
54%
53%
52%
51%
51%
48%
48%
47%
46%
45%
37%
36%
34%
34%
UNIQUENOT UNIQUE
...the music you listen to
...the cities/countries you visit
...the company you work for (or will be working for in the future)
...your profession
...your hobbies
...the things you share online
...the text messages you send to friends
...the clothes you wear
...the bars, restaurants, museums, etc. you visit
...the brands you use
...the things you say to others
...your body
...the political ideology you believe in
...your hairstyle
...the food you eat
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 261 / F = No
44%
28%
26%
18%
14%
TOP 5
WOMEN
27%
27%
23%
20%
14%
TOP 5
MEN
Eyes
Hair
Hands/wrist
Face
Skin
Eyes
Hair
Skin
Hands / Wrists
Face
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 128/ F = If female
63%
29%
26%
24%
22%
19%
18%
16%
14%
10%
9%
7%
7%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Readin
g (
books, new
spapers
...)
Lis
tenin
g to m
usic
Gam
ing (
com
pute
r / console
)
Hangin
g o
ut w
ith friends
Sh
oppin
g
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Cookin
g
Follo
win
g a
cours
e (
art
, photo
gra
phy...)
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / t
ele
phonin
g
China Average cross studied countries
44%
28%
25%
18%
14%
14%
13%
11%
8%
8%
7%
7%
6%
5%
5%
5%
5%
5%
5%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My skin
My hands / wrists
My face in general
My fingers / nails
My ears
My feet
My mouth / teeth
My shoulders
My lower legs
My arms
My chest
I‟m not proud of anything
My cheeks
My upper legs
My back
My breasts / cleavage
My neck
My belly / stomach
My ankles
My private parts
I‟m proud of everything!
My toes
My buttocks
My belly button
My muscles in general
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 128/ F = If female
63%
29%
26%
24%
22%
19%
18%
16%
14%
10%
9%
7%
7%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Readin
g (
books, new
spapers
...)
Lis
tenin
g to m
usic
Gam
ing (
com
pute
r / console
)
Hangin
g o
ut w
ith friends
Sh
oppin
g
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Cookin
g
Follo
win
g a
cours
e (
art
, photo
gra
phy...)
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / t
ele
phonin
g
China Average cross studied countries
29%
26%
25%
18%
17%
15%
14%
13%
11%
11%
10%
9%
8%
7%
6%
5%
0% 10% 20% 30% 40% 50% 60% 70%
My upper legs
My skin
My mouth / teeth
My lower legs
My eyes
My hair
My cheeks
My face in general
My belly / stomach
My breasts / cleavage
My buttocks
My arms
My feet
My chest
My back
My fingers / nails
My hands / wrists
My muscles in general
I would like to change everything!
My shoulders
My toes
My private parts
My neck
My belly button
My ankles
My ears
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 125 / F = If female
23% 24%
TOP 2%
N = 119F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
95% female Gen Yers would consider to change at least
something about their body! Of those, 1 out of 4 females does
consider cosmetic surgery.
Consider surgery?
What would you change?
3%
92%
5%
33% 17% 27% 16%7%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 133/ F = If male
27%
27%
23%
20%
14%
14%
12%
10%
10%
9%
9%
8%
8%
7%
7%
7%
7%
6%
5%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My hands / wrists
My face in general
My skin
My arms
My mouth / teeth
My cheeks
My muscles in general
My ears
My shoulders
My private parts
My chest
I‟m not proud of anything
I‟m proud of everything!
My feet
My lower legs
My fingers / nails
My upper legs
My neck
My belly / stomach
My buttocks
My back
My ankles
My toes
My breasts / cleavage
My belly button
63%
29%
26%
24%
22%
19%
18%
16%
14%
10%
9%
7%
7%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Readin
g (
books, new
spapers
...)
Lis
tenin
g to m
usic
Gam
ing (
com
pute
r / console
)
Hangin
g o
ut w
ith friends
Sh
oppin
g
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Cookin
g
Follo
win
g a
cours
e (
art
, photo
gra
phy...)
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / t
ele
phonin
g
China Average cross studied countries
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 133/ F = If male
63%
29%
26%
24%
22%
19%
18%
16%
14%
10%
9%
7%
7%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the inte
rnet
Readin
g (
books, new
spapers
...)
Lis
tenin
g to m
usic
Gam
ing (
com
pute
r / console
)
Hangin
g o
ut w
ith friends
Sh
oppin
g
Goin
g to the c
inem
a
Sp
ort
ing / E
xerc
isin
g
Watc
hin
g tele
vis
ion
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Cookin
g
Follo
win
g a
cours
e (
art
, photo
gra
phy...)
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / t
ele
phonin
g
China Average cross studied countries
22%
20%
20%
20%
19%
19%
15%
13%
10%
10%
9%
6%
5%
5%
4%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My mouth / teeth
My hair
My eyes
My private parts
My skin
My belly / stomach
My face in general
My upper legs
My cheeks
My back
My hands / wrists
My toes
My buttocks
My lower legs
My feet
My chest
My shoulders
My neck
I would like to change everything!
My ankles
My ears
My fingers / nails
My arms
My breasts / cleavage
My belly button
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
81% male Gen Yers are happy about their body and would not like to
change something about their body. Of those who would like to change at
least something, 22% would consider plastic surgery.
Everything Something Nothing
Male
N = 133/F = If male
22% 23%
TOP 2%
N = 107/ F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change? 3%
88%
9%
29% 15% 28% 20% 8%
// Hot takeaways
More than half of the Chinese Yrs considers themselves
to be unique. They want to be unique in the music they
listen to (61%), the cities/countries they visit (54%) and
the company they work for (53%). 13% does not want to
be unique in the brands they use! If they would, they‟ll
probably use A&F (65%) as a clothing brand, Converse
Allstars (58%) as a sports brand to be unique in what
they wear. Eat M&M‟s (59%) and drink Pepsi (42%),
while using Apple technology (68%).
Above all, Chinese Yers want to be remembered as a
good friend (26%) and an authentic (23%) and reliable
(23%) person.
// BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology • Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size • N = 254 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire • Survey of 20 minutes
Male 50%
Female 50%
15-18 36%
19-21 27%
22-25 37%
I‟m still studying 38%
No job, not looking for one 2%
No job, looking for on 11%
Job, < 1 year working experience 16%
Job, 1 year working experience 9%
Job, 2 years working experience 9%
Job, 3 years working experience 5%
Job, > 3 years working experience 11%
Single, no kids 85%
Single, kids 2%
Partner, no kids 9%
Partner, kids 5%
Gender
Age
Professional
Situation
Private situation
Q: First of all we would like to know how unique you find yourself? I am...
// FINDING NEO
N = 254 / F = No
100%
75%
50%
25%
80% of the Brazilian Yers think they’re unique!
Brazil Average cross studied countries
Q: And how unique do you find the following brands / products?
N = 254 / F = No
// UNIQUEST BRANDS ON EARTH
Clothing
Sports
Food & Drinks
Technology
Personal Care
Mobile
Brazil Average cross studied countiries
32%
28%
28%
23%
20%
19%
18%
18%
17%
13%
12%
10%
8%
8%
7%
6%
5%
4%
3%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Surf
ing o
n th
e in
tern
et
Watc
hin
g te
levis
ion
Hangin
g o
ut w
ith f
riends
Lis
tenin
g to
music
Shoppin
g
Sport
ing /
Exerc
isin
g
Pla
yin
g g
am
es o
n a
com
pute
r or
console
Readin
g (
books
, new
spapers
...)
Goin
g o
ut (b
ar,
dis
co...)
Havin
g s
ex
Updatin
g/c
hecki
ng m
y s
ocia
l netw
ork
s
Cooki
ng
Goin
g to
the c
inem
a
Taki
ng c
are
/pla
yin
g w
ith m
y p
et(
s)
Maki
ng m
usic
(D
J, in
str
um
ent...)
Vis
it fa
mily
Youth
movem
ent
Hangin
g o
ut, d
oin
g n
oth
ing
Chattin
g / tele
phonin
g
Goin
g to
a c
oncert
Follo
win
g a
cours
e (art
, photo
gra
phy...)
Belgium Average cross studied countries
Within the research categories, the
perceived uniqueness of brands
can differ a lot. Overall winners are
Apple (71%) and its sub brand
iPhone (69%), followed at close
foot by Coca cola (65%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abercrombie & Fitch (A&F)DieselLevi‟s
Tommy HilfigerZaraH&M
AdidasConverse Allstars
NikePuma
M&M‟sDoritos
MarsPepsi
Coca-ColaRed Bull
McDonald‟s
AppleMicrosoftNintendo
SonyDellHP
GiletteNiveaDove
L‟OrealAxe / Lynx
iPhoneNokia
Sony EricssonSamsung
Q: Sooner or later we’re all going to die... but we’ll live on in the memories of our friends, families, former colleagues / classmates, neighbours and many others! How should those people
remember you? What makes you as a person truly unique?
// REMEMBER ME AS…
N = 254 / F = No
32%
28%
26%
26%
23%
20%
20%
20%
15%
15%
14%
10%
8%
8%
0% 10% 20% 30% 40% 50%
...a reliable person
...a good friend
...a smart person
...an honest person
...a happy person
...a unique person
...a funny person
...a kind person
...a caring person
...an original / creative person
...an authentic person
...a perfect mom/dad
...a successful businessman/woman
...a hard worker
...a sexy / beautiful person
...a true soul mate
...a popular person
...a famous person
...a socially and ecologically engaged person
...a cool person
...a cosmopolitan
Someone else, please specify:
None of the above
Millennials want to be remembered as a lovely person who was
reliable(32%) , a good friend (28%) and a smart (26%)
person. The last thing they want, is being remembered as cool
and/or cosmopolitan.
46%
33%
29%
24%
21%
18%
18%
16%
14%
14%
12%
10%
8%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Goin
g to the c
inem
a
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Sh
oppin
g
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to a
concert
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Brazil Average cross studied countries
Q: To what extent do you want to be unique when it comes to... ?
// Y’ERS ARE UNIQUE IN WHAT THEY DO, SAY, WEAR, …
N = 254 / F = No
Brazilian Gen Yers want to stand out by things they say to others (65%) and their profession(65%).Moreover
Brazilian Yers don‟t want to be remembered from the food they eat and the bars they visit.
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
7%
12%
10%
6%
9%
16%
10%
17%
18%
23%
25%
28%
23%
30%
32%
34%
73%
71%
65%
64%
60%
57%
57%
54%
51%
50%
48%
44%
44%
42%
38%
34%
Rest BOT 2 1 - I do not want to be unique at all 2 3 - Neutral average / 2 4 5 - I want to be very unique TOP 2 Rest
MYSELFSOMEONE ELSE
8%
11%
12%
12%
16%
10%
15%
17%
19%
16%
22%
18%
17%
18%
22%
65%
57%
55%
54%
54%
52%
51%
48%
46%
45%
40%
40%
38%
35%
33%
UNIQUENOT UNIQUE
...the things you say to others
...your profession
...your body
...the text messages you send to friends
...the clothes you wear
...the company you work for (or will be working for in the future)
...your hobbies
...the things you share online
...the music you listen to
...your hairstyle
...the political ideology you believe in
...the cities/countries you visit
...the brands you use
...the food you eat
...the bars, restaurants, museums, etc. you visit
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the most proud of.
// LOOK INTO MY EYES
N = 254 / F = No
47%
42%
28%
28%
18%
TOP 5
WOMEN
47%
37%
24%
18%
17%
TOP 5
MEN
Eyes
Hair
Mouth / Teeth
Skin
Private parts
Eyes
Hair
Mouth / Teeth
Buttocks
Skin
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HER FAVOURITE BODY PARTS
N = 120/ F = If female
46%
33%
29%
24%
21%
18%
18%
16%
14%
14%
12%
10%
8%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Goin
g to the c
inem
a
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Sh
oppin
g
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to a
concert
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Brazil Average cross studied countries
47%
42%
28%
26%
18%
13%
13%
12%
10%
9%
6%
6%
6%
5%
4%
3%
3%
2%
2%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My mouth / teeth
My buttocks
My skin
My face in general
My upper legs
My breasts / cleavage
My hands / wrists
My belly / stomach
My fingers / nails
My lower legs
I‟m proud of everything!
My feet
My back
My arms
My belly button
My cheeks
My shoulders
My private parts
I‟m not proud of anything
My ankles
My toes
My chest
My neck
My muscles in general
My ears
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF SHE WAS GOD…
N = 120/ F = If female
46%
33%
29%
24%
21%
18%
18%
16%
14%
14%
12%
10%
8%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Goin
g to the c
inem
a
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Sh
oppin
g
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to a
concert
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Brazil Average cross studied countries
43%
32%
22%
16%
15%
10%
9%
8%
7%
7%
7%
6%
5%
5%
5%
4%
0% 10% 20% 30% 40% 50% 60% 70%
My belly / stomach
My breasts / cleavage
My buttocks
My hair
My mouth / teeth
My skin
My feet
My arms
My chest
My eyes
My back
My upper legs
My toes
My cheeks
My lower legs
My private parts
My ankles
My belly button
My face in general
My muscles in general
My fingers / nails
I would like to change everything!
My ears
My shoulders
My hands / wrists
My neck
Everything Something Nothing
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
Female
N = 120 / F = If female
53% 24%
TOP 2%
N = 106F = If ‘everything’ or ‘something’
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
88% female Gen Yers would consider to change at least
something about their body! Of those, more than half does
consider cosmetic surgery.
Consider surgery?
What would you change?
2%
85%
12%
15% 13% 18% 17% 36%
Q: In our search to get to know the world better, we also want to understand the human body! We would like to get to know those body parts which you are the proudest of.
// HIS FAVOURITE BODY PARTS
N = 124/ F = If male
46%
33%
29%
24%
21%
18%
18%
16%
14%
14%
12%
10%
8%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Goin
g to the c
inem
a
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Sh
oppin
g
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to a
concert
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Brazil Average cross studied countries
47%
37%
24%
18%
17%
15%
15%
13%
10%
8%
7%
7%
7%
6%
5%
5%
4%
4%
4%
0%
0% 10% 20% 30% 40% 50% 60% 70%
My eyes
My hair
My mouth / teeth
My skin
My private parts
My hands / wrists
My muscles in general
My face in general
My buttocks
My arms
I‟m proud of everything!
My back
My chest
My shoulders
My lower legs
My upper legs
My belly / stomach
I‟m not proud of anything
My feet
My ears
My fingers / nails
My cheeks
My neck
My toes
My belly button
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change?
// IF HE WAS GOD…
N = 124/ F = If male
46%
33%
29%
24%
21%
18%
18%
16%
14%
14%
12%
10%
8%
6%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Su
rfin
g o
n the in
tern
et
Hangin
g o
ut w
ith friends
Lis
tenin
g to m
usic
Havin
g s
ex
Readin
g (
books, new
spapers
...)
Watc
hin
g tele
vis
ion
Goin
g to the c
inem
a
Gam
ing (
com
pute
r / console
)
Sp
ort
ing / E
xerc
isin
g
Checkin
g m
y s
ocia
l netw
ork
s
Goin
g o
ut (b
ar,
dis
co...)
Sh
oppin
g
Hangin
g o
ut, d
oin
g n
oth
ing
Goin
g to a
concert
Ta
kin
g c
are
/pla
yin
g w
ith m
y p
et(
s)
Brazil Average cross studied countries
26%
23%
22%
19%
19%
14%
13%
12%
12%
5%
5%
5%
4%
4%
4%
3%
0% 10% 20% 30% 40% 50% 60% 70%
My muscles in general
My hair
My belly / stomach
My private parts
My skin
My mouth / teeth
My chest
My eyes
My face in general
My ears
My feet
My arms
I would like to change everything!
My neck
My lower legs
My toes
My buttocks
My fingers / nails
My shoulders
My back
My ankles
My belly button
My upper legs
My cheeks
My hands / wrists
My breasts / cleavage
Q: Suppose you were God and you could make changes to your body. Which body parts would like to change? – Q: You indicated that you would change at least one body part. To what
extent would you consider undergoing plastic surgery to do this?
// COSMETIC SURGERY
16% male Gen Yers are happy about their body and would not like to
change anything about their body. Of those who would like to change at least
something, 41% would consider plastic surgery.
Everything Something Nothing
Male
N = 124/ F = If male
41% 23%
TOP 2%
N = 104F = If ‘everything’ or ‘something’
Consider surgery?
53% 20% 11% 15%
1 - I would notconsider this at all 23 - Neutral 45 - I would definitely consider this
What would you change?
25% 15% 19% 23% 18%
4%
80%
16%
// Hot takeaways
80% of the Brazilian Yrs considers themselves to be
unique. They want to be unique in the words they use
(65%), their profession (57%) and their body (55%). If
they would, they‟ll probably use A&F (53%) as a clothing
brand, Adidas (62%) or Converse Allstars (62%) as a
sports brand to be unique in what they wear. Eat Doritos
(62%) and drink Coca-Cola (64%), while using Apple
technology (70%).
Above all, Brazilian Yers want to be remembered as a
reliable (32%) person who was a good friend (28%) and a
smart (26%) person.
The book is about connecting with a new generation (Generation Y)
which will determine how society and the consumer markets will
evolve in the next 3 decades. The book is based on 5 years of intense
new market research and insights and case studies of MTV teams
from all over the world, and offers insights in the psychology and
behaviour of “the Millennials” as consumers. The book describes the
five main characteristics of successful youth brands and will help
companies get in touch with this new generation of consumers by
understanding their preferences and dislikes. The book is interspersed
with case studies and interviews with global marketing executives at
international brands such as H&M, Coca-Cola, Levi‟s, Nike, Nokia and
Jack & Jones. It presents creative ideas to its readers about how to
position, develop and promote brands and how to make them relevant
for Generation Y. More info and updates on:
http://www.howcoolbrandsstayhot.com
The book has just won the „Marketing Book of The Year 2011‟
award. A professional and international jury nominated it as one of the
10 best books of 2011. Afterwards 2,153 marketers from 85 countries
voted „How Cool Brands Stay Hot’ as best marketing book of the past
year. More info on this award on:
http://www.marketingbookoftheyear.org
How Cool Brands Stay Hot
Joeri Van den Bergh Gen Y expert and author of ‘How Cool Brands Stay Hot’
@joeri_insites
www.linkedin.com/in/joerivandenbergh
+32 496 232 919
Hear the key take-aways first hand from author
Joeri Van den Bergh in a workshop or presentation.
More information on
www.howcoolbrandsstayhot.com/speech
//GLOBAL
Next to these country-specific
reports, we also created press
releases for (click the country icon to read the country-specific press
release)
- United States
- United Kingdom
- Belgium NL FR
- The Netherlands