why hosted voip will make big business out of small business
TRANSCRIPT
Why Hosted VoIP Will Make Big Business out of Small Business
3
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Why Hosted VoIP Will Make Big Business out of Small
Business
Introduction
For the first time in history, technology, timing and economics are converging to make a viable market for non-traditional service providers to offer high-quality, hosted VoIP to the massive and underserved small
business market.
We will explore these factors and why will you miss the mark if you fail to address the key to this market
segment – the channel.
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Why Hosted VoIP Will Make Big Business out of Small Business
Factor 1: Timing
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Why Hosted VoIP Will Make Big Business out of Small
Business
Broadband changes everything.
Factor 2: Technology
Product Evolution.
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
The small business: They are used to buying their services from multiple vendors. Hosted VoIP provider’s
can provide all of these services, bundled together, for a lower total cost.
Why Hosted VoIP Will Make Big Business out of Small Business
Factor 3: Economics
The service provider/VAR, etc.: To profitably service small business, the service provider must
keep OPEX down. A hosted solution, where the IP phone is the extent of the CPE footprint, is a good
start.
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Having the technology, economics and timing aligned won’t guarantee success into the small business.
The service provider must also understand and appropriately market to the small business channel.
Why Hosted VoIP Will Make Big Business out of Small Business
Most have no IT staff on-site
They want simplicity and familiarity
Most use network-based e-mail, website, CRM, etc.
They already value hosted solutions
75% have their LANs serviced by VARs
They already have trusted partners
85% prefer to bundle their IT and Voice services
They are looking for value
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
The small business market is unique and therefore the channel to reach the small business is also unique.
A winning channel program must drive growth, must be repeatable and simple to deploy, and it must be cost -
effective.
Why Hosted VoIP Will Make Big Business out of Small Business
The ideal model is to unite the service provider — who is good at hosting and delivering services — with the VARS — who care for small businesses on a day-to-
day basis.
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
ConclusionAnalyst firm International Data Corp. referred to information from
a survey they conducted that led them to predict that “hosted VoIP will rapidly grow into a multi-billion dollar market over the
next few years …”
After examining the state of technology, the appealing economics, and the aging state of key systems, it is easy to see why hosted VoIP will make big business out of small business.
Why Hosted VoIP Will Make Big Business out of Small Business
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
www.ITEXPO.com
Thank you
David CorkChief Executive [email protected]
Why Hosted VoIP Will Make Big Business out of Small Business