Why Has Coffee Become so Popular, and How Has 2D Design Been Apart of

the ProcessBy: Khyla Krepcik

How well do you know your coffee?

True or False A coffee bean is a

fruit

Which coffee has more caffeine light

roast, or dark roast?

History of CoffeeCoffee Trees, originated in the

Ethiopian Highlands

Kaldi’s Legend

The Arabs were the first to begin coffee trade

Became one of the most profitable goods

Ten Steps to Coffee

1. Planting

2. Harvesting

3. Processing

4. Drying the beans

5. Milling the beans

6. Exporting

7. Tasting

8. Roasting

9. Grinding

10. Brewing

“The Coffee Craze”

Business

Social Activity Atmosphere

Caffeine

“Cup of Joe”

Dark Roasts

Light Roasts

Flavored Coffee

Cream

Sugar

Flavor

You like “coffee” but not a cup of Joe?

Under a lot of pressure, almost boiling water is forced through ground coffee beans, to create only an once or two of espresso

Personalized Lattes

Cappuccinos

Mochas

Breves

Frappes

Size

Shots

Flavor

Milk

Whip

Caffeine is AddictiveCoffee has become the worlds most widely consumed drug

90% of Adults in North America consume coffee daily

It is a psychoactive stimulantLike cocaine, that stimulates the central

nervous system

How Has 2D design Helped

Logo= a trademark, symbol or design to create recognition of a certain brand name

Attract Attention

Leave impressions

Distinguishes from the rest

Simple

Memorable

Timeless

Versatile

Appropriate

Good Logo Vs. Bad Logo

Misleading

Busy

Poor Design Quality

Product is included

Inappropriate

Bad Logos

Famous Coffee Logos

Create Identity

Memorable

Appeal to the customer

Balance, symmetry, monochromatic, shape, creates a focal point,

Monochromatic, rectilinear shapes, contrast, tinted and shaded,

Line Quality, color as emphasis, size

Shape, intensity to maximize impact, split Complementary color scheme

Shape, contrast, depth, primary colors, creates illusion of space

Packaging The logo needs to stand

out It needs to be clear and

simple Balance with negative

space

Referenceshttp://www.treehugger.com/green-food/number-of-the-day-18-coffee-trees-per-person.html

https://kingpelican.com/about-our-beans/

http://stephaniebernotas.theworldrace.org/?filename=freedom-identity-mocha-lattes

http://www.yelp.com/biz_photos/baristas-daily-grind-hastings-2#bojfjdV_IRF-Kwbz7t5v7A

http://www.artistmike.com/Bad-Logos/BadLogos.html

http://logodesignerblog.com/bad-ugly-worst-logo-designs/

http://ncausa.org/i4a/pages/index.cfm?pageid=68

http://www.beverageanswers.com/coffee/why-is-coffee-so-popular.html

http://hub.jhu.edu/2014/02/07/caffeine-really-is-a-drug

http://www.jyi.org/issue/caffeine-understanding-the-worlds-most-popular-psychoactive-drug/

http://www.businesslogo.net/why.html

http://www.festisite.com/logo/starbucks/

http://imgarcade.com/1/folgers-coffee-logo/

http://logos.wikia.com/wiki/Dunkin'_Donuts

http://logos.wikia.com/wiki/Maxwell_House

http://www.underconsideration.com/brandnew/archives/caribou_coffee_leaps_into_the_future.php#.VIEq676RPFI

http://www.addictedtosaving.com/free-gevalia-house-blend-coffee-sample/

http://blogs.starbucks.com/blogs/customer/archive/2011/12/15/starbucks-174-coffee-bags-get-a-new-look.aspx

http://www.couponersunited.com/wp-content/uploads/2014/04/dunkin-donuts-coffee.jpg

http://www.folgerscoffee.com/coffees/fresh-breaks-colombian-coffee

http://www.soap.com/p/maxwell-house-house-blend-ground-coffee-28-oz-672059

http://www.commarts.com/exhibit/caribou-coffee-package

http://boysandgirls.ie/uncategorized/coffee-drinkers-prove-social-networking-works-tea-drinkers-remain-dubious/