Why is Google SEO a Necessary Component of Google SEM?

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Primary Objectives: Google is looking to put quality search result content in front of those using their search engine. They want consumers of content to find what they are looking for when they search for something – and from whatever technology platform they choose to search from including desktops, tablets and mobile devices.

Google Mission Statement: "To organize the world’s information and make it universally accessible and useful.“

Question: Does Google Know Who You Are?

• Have you registered your website in the Google Webmaster Console?

• Have You Submitted Your sitemap.xml file yet?

• Have you used “Fetch as Google” to index your desktop and your mobile webpages yet?

Your Relationship With Google

Webpages Must be Responsive: View properly on all devices

Speed of Loading: All Pages (Desktop, Tablet, Mobile) must load in 2-4 seconds

Webpages and Site Should be SEO Optimized: Titles, Descriptions, Text, Images, etc.

Rich Text? Are You Using Images, Videos, Charts, etc.

Anchor Text Internal & External Backlinks: Are You Using These to Enhance Viewing Experiences?

Google Search SEO Requirements

You are Competing With Other PPC Purchasers for Prime Advertising Spots

Better Sites and Content Fare Better With Google When Advertising

To Get to Page One, Be the Better Site or be Prepared to Pay More

SEO is Important When Running Google AdWords PPC Campaigns

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