Why Gift Cards are the Best Present for Your Family and Friends - eGiftAfrica.com

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Let’s just say it: Gift cards are the best present for almost everyone on your list

.

“Gift cards?!” you yell, monocle falling into your tea. “Who, other than your distant relations, would be so

tacky? So gauche?”

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The answer? Most people. According to BankRate, 84% of Americans have received a gift card and 72% have given one. By the end of 2014, $124 billion dollars will have been loaded onto gift cards, and sales have been growing for years.

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The case against gift cards is weak. (Though my colleague, Kara Brandeisky, begs to differ.) A recent Wall Street Journal article revealed that “only” 37% of consumers want a gift card this season, yet spun this news as a negative: “The novelty of gift cards has worn off,” Alison Paul, Deloitte’s vice chairman and retail sector leader, told the paper.

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A 2014 survey from online retailer Rakuten showed almost three out of four Americans won’t like the gifts they receive this season. Let’s do some quick Moneyball here: Based on these two studies, most gifts have a 25% approval rating, while gift cards have a 37% approval rating. Gee, I wonder which one I should pick…

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Gift cards, therefore, aren’t just the right gift for your friends, they’re the right gift for society. They cast aside our anxieties and pretensions to declare, “I’m so confident in our relationship that I have nothing to prove.” That’s therapeutic for everyone. In contrast, the stress of trying to accurately translate our feelings into an object—something that’s neither possible nor desirable—can actually be dangerous.

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Thank You