Finally living your dream Ah, here you are finally doing what you love to do. You’re running your own business. It’s been a dream of yours for a few years now and you’ve taken the leap of faith to do what you love. It’s real and it’s happening for you! But have you ever thought that you being so blinking good at what you love doing so much is actually stopping you from growing your business. Sounds a daft thing to say, but stay with me on this one. • You’ve never been happier. • You’re your own boss. • You have the freedom your 9-5 never gave you.

What about the stuff you don’t know? But no-one has shown you how to do the business owner malarkey. There’s stuff you don’t know and that’s the problem. You need to be good at other stuff too. Aaaaargh! That’s not what you thought running your own business would be like.

You need clients!!

You need clients It’s not spending your day on what you do best. • You need clients so you can do that • You need more clients than you have so you can do more of what you do best • You need more clients to make more money than maybe you’re making right now Here’s my 7 steps to how you can be good at not only what you do but a blinking good business owner too.

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Step 1: Be Crystal Clear On Your Ideal Client It’s tempting to decide to work with everyone and anyone but you end up working with no-one. Talk to too many and what you say is generic, non-specific and ends up being ignored. Lost in all of the messages your lovely clients are bombarded with every single day. They’re the clients you most like to work with, they light you up and you really enjoy working with them. And it’s a noisy old world out there and getting noisier. The clearer you are about who you are talking to the better. That’s how your ideal client will notice you.

Step 2: Understand Your Ideal Client’s Problem And What They Really Want Their painful problem is what's keeping them awake at night, it's niggling at them, it's keeping them stuck, it’s a frustration, a worry, a concern, a situation that’s need resolved – by YOU!! If you don't understand your customer’s pain points, how are you going to know what problem your product or service solves?

Step 3: Make it crystal clear what results they’ll get and that the results you offer are the ones they want Your client wants to know you’re the right person for them. Demonstrate that you are by telling them the results they’ll get when they work with you. Make sure it’s the results they want.

Step 4: Have a key marketing message that speaks to your ideal client What’s a key marketing message and why have one? It’s one or two sentences that you can repeat over and over and over again so that people know what you offer and why they should buy it from you.

Step 5: How the blinking heck do you find your clients? (And how do they find you?) You need to be where they are. Spend time researching – you’ll save so much time and quit guessing where to talk about your business.

Step 6: Put your message in front of them consistently and regularly The truth is the average person needs to hear a message 8 times before they even start listening let alone take action. You need to feel like you’re a broken record to get your message out there which means you put your message out there consistently. Time and time again. Patience and persistence is the key.

Step 7: Tell your client clearly what you’d like them to do next (Call to action and when you make your offer) Your clients need you to tell them what to do next in a way that’s: •Clear •Simple •Short Tell them to call, email, buy now, click, join, share, comment, give feedback, apply, write to, sign up, visit etc

Need help to do more of what you love AND grow your business?

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