why does business centers offer the best of 3 worlds: office , virtual office and coworking ?
TRANSCRIPT
CHALLENGES AND OPPORTUNITIES OF THE 21ST CENTURY ECONOMY
Why does Business Centers offer the best of 3 Worlds: Office , Virtual Office and Coworking ?
Carlos Gonçalves CEO Avila Spaces, Lisbon – Portugal
www.avilaspaces.com | [email protected]
ANCEV Congress 2016 João Pessoa, Brazil September 8, 2016
About me § Carlos Gonçalves – linkedin.com/in/cgoncalves
§ CEO at Avila Spaces/Avila Coworking § Former Interna+onal Director of GWA § Author of the book “Out of the Office”
About Avila Spaces
§ Founded in 2004; 2 Office centers in Lisbon § 500 clients: Office, Virtual Office, Coworking http://avilaspaces.com/
© 2
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"Knowing history helps us to avoid mistakes of the past and predict the future, but its greatest value lies in allowing us to understand the present. "
C. James Goodwin Author of “History of the Modern Psicology”
Generation of sacrifices: duty is above pleasure Maximum advantage of spaces Focus on productivity and reduction of movements
Veterans 1920-1945
They value stability and ‘job for life’ Spaces organized according to offices and tasks Only superiors had wide spaces.
Baby Boomers 1946-1964
GenerationX1965-1979
Workaholics: meritocracy and fast rising Creation of ‘cubicles’ for more privacy Spaces reduce hierarchy and are + informal
Generation Y 1980-1994
They consider that the success is a synonym of Pleasure Creation of Coworking spaces and Virtual Offices Workspace aims to improve productivity
Generation Z 1995- (...)
Ethics; they wish to have impact on the company. Collaborative spaces with several areas Various working environments in one single space
https://www.youtube.com/watch?v=F12DAS-ZNDY
“ It is more important to enjoy the path than reaching the final destination”.
“creative economy and new professions are painting an unprecedented and bright scenario”.
New Business Centers are part of this new scenario!
The European Market
1st Virtual Office 1991 - The Virtual Office, United Kingdom
1st Coworking Spaces 2001 - United Spaces, Sweden
2002 – eOffice, United Kingdom
1st International Independent Centers Network 2006 –eOffice International Network
8 Main Trends
#1: Hybrid Centers Offices + Coworking
#2: New Operators
Incubators and Hotels
#3: New Models
Business centers at train stations, highways and
airports
#4: New products for mobile professionals
(membership)
#5: Networking Events
Attract new clients and create sense of community
#6: Network Working
#7: Several environments in the same space
#8: Strong commitment to technology
#8: Forte aposta na tecnologia
the market has changed!
... and rightly so :)
“There´s no more work/life balance. There´s just LIFE and it happens everywhere, every day”.
Fonte: Forbes Work Life Integration: The new Norm, 2014
By 2020, 40% of the work force in the US will be freelancers (60 million)
Intuit Report 2020
230.443 posts 16.784 posts 3,846 posts
Several types of Coworking: Community Coworking
Sectoral Coworking Corporate Coworking
http://www.flowyogacenter.com/workflow/
2 Questions we should do
1st Why do my clients buy my product?
2nd Why do my clients remain in my center?
Fonte Instant Offices Research (2016).
How decisions are taken?
Fonte Instant Offices Research (2016).
Location Price Product
Some numbers
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COWORKING IN PORTUGAL
Study on the adoption of coworking as a working model in companies
Reasons to adopt the Coworking model?
Cost savings Flexibility at work Networking Productivity
73.2% of the interviewed ensure that the environment in which they
are currently working in their companies could easily be adapted
to the coworking model
Americas Total operators: 1857 Total centers: 4060
Europe, Middle East and Africa-EMEA Total operators: 2476 Total centers: 5110
Asia and Pacific-APAC Total operators: 579 Total centers: 1532
Total Operators: 4.912 Total Centers: 10.702
Instant Offices global reach 2016
38%
48%
14%
Deskmag Global Coworking Survey 2015-2016
Number of Coworking Spaces Number of members in Coworking Spaces
2007 2009 2011 2013 2015
75 310
1.130
3.400
7.800
36% growth between 2014 and 2015
2011 2012 2013 2014 2015
43.000 81.000
151.000
295.000
510.000
1,086% growth between 2011 and 2015
Source: http://www.deskmag.com/en/first-results-of-the-new-global-coworking-survey-2015-16
Global Coworking Census 2013 deskwanted
Brazil 95
spaces (67%)
Census ANCEV- Brazil 2016:
695 spaces
Asia: 245
spaces
Australia New Zealand
65 spaces
Africa 24
spaces
North America
853 spaces
South America
141 spaces
Europe: 1160
Spaces
47%
Fonte: INSTANT OFFICES
PROJECTIONS FOR 2018
WeWork Members: 260,000
WeWork Locations: 376
WeLive Members: 34,000
WeLive Locations: 69
Profit: 941.6 million USD Revenues: 2.86 billion USD.
some case studies
https://www.amazon.com/Out-Office-Love-Where-Work-ebook/dp/B00WA8SK98
Av. República, 6, 7 esq, Lisboa
case study #1: Google Brasil
case study #2: Starbucks Portugal
case study #3: Accenture Manhattan/Liquidspace
case study #4: SCA-Consultores
case study #5: Workbar/Facebook
case study #6: myOffice
case study #7: Liquidspace
OFFICECENTERSEOFFICE UNITED SPACES
case study #9: Officenter
case study #10: eOffice
case study #11: United Spaces
case study #11: United Spaces
Why does Business Centers offer the best of 3 worlds:
Office, Virtual Office and Coworking ?
h#ps://www.youtube.com/watch?v=4UEz7qMhxEg
Thank you very much!
Carlos Gonçalves CEO Avila Spaces, Lisbon – Portugal
www.spaces.com | [email protected]
ANCEV congress 2016 João Pessoa, Brazil September 8, 2016