why do you need a marketing dashboard for your business

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Why do you need a marketing dashboard for your business Marketing is very important in today's world. It helps to make people aware about a specific product and helps to boost the sales as well. It is required for every product or service to keep the customer informed and induce him to purchase the new products and services. Marketing can be done by external hoardings or banners or by sending promotional emails to the clients and offering them discounts on the products. To measure the effectiveness of your marketing and to check if the voice which is to be reached is reaching out to the targeted audience, a marketing dashboard is used. This is more like a performance measurement tool to check how effective if your marketing programme. It is also very useful in deciding whether the current method of marketing needs to be continued or is not suitable for a particular business The main aim of a marketing campaign is to convert a desire into a sale and thereby bringing revenue to the business. The marketing dashboard also helps to understand the number of visitors who come visit your site and what are the products they are looking for. Real time tracking and statistics are updated on the dashboard, which are useful for management decisions as well. The dashboard marketing helps to analyse the sales figures and the difference in margins as well through numbers, statistics and illustrative graphs. When the company has full information on the needs of the customers, they can stock the products accordingly and cater to the needs and requirements of the customers. A dashboard also provides the sources of traffic. For example, how many members have logged into the website through the mobile site and how many through the desktop site. They also help to calculate how much time the person spends on the webpage Referral marketing is a very important channel of through which business can increase sales. People are very interested to know what their friends and relatives are purchasing. If a business observes that there is more business coming in from the referral marketing, they can emphasise and place more importance on that particular stream of marketing. These marketing dashboards help to improve the efficiency of the business and brings you more closer to the

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Page 1: Why do you need a marketing dashboard for your business

Why do you need a marketing dashboard for your business

Marketing is very important in today's world. It helps to make people aware about a specific product and helps to boost the sales as well. It is required for every product or service to keep the customer informed and induce him to purchase the new products and services. Marketing can be done by external hoardings or banners or by sending promotional emails to the clients and offering them discounts on the products. To measure the effectiveness of your marketing and to check if the voice which is to be reached is reaching out to the targeted audience, a marketing dashboard is used. This is more like a performance measurement tool to check how effective if your marketing programme. It is also very useful in deciding whether the current method of marketing needs to be continued or is not suitable for a particular business

The main aim of a marketing campaign is to convert a desire into a sale and thereby bringing revenue to the business. The marketing dashboard also helps to understand the number of visitors who come visit your site and what are the products they are looking for. Real time tracking and statistics are updated on the dashboard, which are useful for management decisions as well. The dashboard marketing helps to analyse the sales figures and the difference in margins as well through numbers, statistics and illustrative graphs. When the company has full information on the needs of the customers, they can stock the products accordingly and cater to the needs and requirements of the customers. A dashboard also provides the sources of traffic. For example, how many members have logged into the website through the mobile site and how many through the desktop site. They also help to calculate how much time the person spends on the webpage

Referral marketing is a very important channel of through which business can increase sales. People are very interested to know what their friends and relatives are purchasing. If a business observes that there is more business coming in from the referral marketing, they can emphasise and place more importance on that particular stream of marketing. These marketing dashboards help to improve the efficiency of the business and brings you more closer to the customers. It helps to calculate the effectiveness of the sales task force as well. There is no point in continuing the same method of marketing when there is not much of profit and revenue from that channel

Marketing dashboard can also be easily customised depending on the type of business and the parameters which are required for the business. It will also help to reduce costs and effectively manage the business. It helps you to focus on those areas where you are more likely to obtain leads and convert them into sales. These dashboards can also display demographic data such as which state or area has generated more sales or which age group has visited the site, number of times and helps you to concentrate on those areas

Mitchell Gibson is an experienced writer and CEO of Puzzle Panel, writes articles about "marketing dashboard". For more information follow on Twitter.

Content Source : https://puzzlepanel.wordpress.com/2015/06/17/why-do-you-need-a-marketing-dashboard-for-your-business/