Link Building

Anish Sapra

Why do we Need Links ?

• 1 Link to your site = 1 editorial vote

• Difficult to obtain = More weight • Links pointing to pages on your

site = overall rank improvement of all pages.

• More links = More traffic

What Search Engines Read ?

• Link URLs • Location (Geo)• Anchor text (Keyword)• Relevance of content• Age of the site• Swings / Trends in number of

incoming links

Basic Principles – Old School

• Attract Links Naturally – Good & updated content will attract natural links.

• Manual link building – 1 Way– 2 Way aka Reciprocal

• Directory Submission – Dmoz– Yahoo

• Purchase links – Webmasters– Text-Link-Ads– Buy-Ad-Links

Best Practices

• Include proper ‘Anchor Texts’

• Double Check – Is the page Spiderable ?

• Avoid “No-Follow” link providers

• Be Creative

• Look Over the Fence - Competition

• Long Lasting Links – Age

• Track your efforts

Valuation of a link

• Trustworthy Sites– .Gov– .Edu

– News Portals

– Ecommerce Classifieds

• Relevance

– Industry

• Site’s Ranking– Own Keywords – Competition

Advanced Research & SEO

• Advanced Operations• Advanced Strategies• Advanced Submissions

Advanced Operations

• Use of “Allin” feature– Title– Text

– URL

– Anchor

• Yahoo Site Explorer– InLinks

• Pages Indexed

Advanced Strategies

• Link Baiting– RSS– Articles

– Online PR

– WikiPedia

• Blogs

• Multiple Static Domains– Concept of One Page sites (twobhk.co.in, satyanet.in)

– Interlinking (Existing Domains)

Advanced Strategies Contd…

• 3 Way Reciprocal Linking– B linking to C & C linking to A

• Reciprocal Tactics

– Email to Sites– Offer Link to Content you liked– Ask for a link for something they liked on your site.

– Result a link that looks organic and natural

Advanced Strategies Contd…

• Social Media & Viral – Tata Indicom - Movement Against Hello Hello

• Use of Badge• Active Profile with Videos, text and Online PR• Media Updates

Advanced Strategies Contd…

• Affiliate Marketing– Introduction – Merchant & Publisher

– Shaadi.com

– Ad Units • Text Ads • Banner with Text / Anchor Links

Advanced Submission

• Keyword "add url" • Keyword "add site" • Keyword "add website" • Keyword "add your site" • Keyword "add a url" • Keyword "add * url" • Keyword "add * site" • Keyword "add * website" • Keyword "submit url" • Keyword "submit site" • Keyword "submit website" • Keyword "submit your site" • Keyword "submit a url"

Advanced Submission Contd…

• Keyword "submit a url" • Keyword "submit * url" • Keyword "submit * site" • Keyword "submit * website" • Keyword "suggest url" • Keyword "suggest site" • Keyword "suggest website" • Keyword "suggest your site" • Keyword "suggest a url" • Keyword "suggest * url" • Keyword "suggest * site" • Keyword "suggest * website"

Avoid

• Link Farms

• Get 100000…. Links for X INR / USD

• Splitting your site

• Redirection & Use of 301

• Pay 10000….we will submit your site

• Result Guaranteed

Thanks!

Q&A