why design sprints are awesome
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Why design sprints are awesome and how to run one!TRANSCRIPT
Design SprintsDesign SprintsUX Australia 2014 Alison BonchaUX Australia 2014 Alison Boncha
Nice to meet you
@alisonboncha #UXAustralia
GoogleRIT
Kodak
In 20 minutes or less!
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What are sprints,
Why they are awesome,
and, How to run one.
What
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A design sprint is when group of people spend a short duration of time focused on finding a solution.
Many flavors, we’ll talk about two
@alisonboncha #UXAustralia http://goo.gl/rPpw4D
#1 High-level Design Sprint
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output is highly conceptual & usually only in sketch form
#1 High-level Design Sprint
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Great for…
-inspiration-gamestorming practice-team building
bit.ly/GamestormingKit
#2 Product Design Sprint
@alisonboncha #UXAustralia photo from: http://goo.gl/Aee7vw
output: high fidelity mocks, sometimes prototypes (keynote, pop, inVision)
#2 Product Design Sprint
@alisonboncha #UXAustralia
Great for- rapid iteration on existing product/featurehttp://goo.gl/YWjwb7
photo from: http://goo.gl/Aee7vw
Product Design Sprints are awesome!
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A product design sprint is when group of people spend a short duration of time focused on a clearly defined topic that produces real-looking work.
Gamestorming “A serious form of play!”
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http://www.gamestorming.com/
gamestorming.com/about/
IDEO’s “How Might We” method
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http://goo.gl/A6QIjD
Gamestorming: Storyboard
@alisonboncha #UXAustralia photo from: http://goo.gl/DCeUjT
http://goo.gl/nsPD7x
Gamestorming: 6-8-5
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1.fold sheet of paper into eight regions
2. spend five minutes sketching 6-8 ideas
3. discuss
http://goo.gl/nBgPNp
Stick figures for the non artist
@alisonboncha #UXAustralia photo from: http://goo.gl/TjDyln
Spend 10 min practicing
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1.start simple, lines, squares, circles
2. add shadows, place text within boxes
3. practice stick figures
Less-than-a-day sample agenda
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10 min Challenge statement60 min Understand20 min Review How Might We’s10 min User journey60 min 6-8-5 (2 rounds)60 min Design / Prototype30 min Review
First part of the day sets the context
Second part of the day is sketching & ideation & design time
Challenge statement (be specific!)
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Make it better Create a design-your-own-shoe experience that jumpstarts the imagination of 12-15 yr olds.
The “Understand” Phase
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Explain the product: Why? What’s the target market? How are we different than the competition?
The “Understand” Phase
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Share research: Personas. What are your current users pain points? Usability study highlights.
The “Understand” Phase
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Share design trends and, the types of products your would-be customers use today.
Discuss & group HMW’s from the “understand” phase
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wearables
trustworthiness
social media
Then have everyone dot vote!
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wearables
trustworthiness
social media
User Journey
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Find new shoes
Find location nearbycompare pricescompare options
Choose colorChoose sizetalk to employees
receipt
Shoes bought!break them intake picsshow off to friends
Intent / Task Information Needs Action Feedback End Result
Creating a user journey sets the stage for the sketching to come! It helps group focus their ideas.
6-8-5’s + discussion + more voting
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Use reward stickers!
Design time, then review
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- have everyone choose one idea from the 6-8-5 session
- spend one hour with their fav design tool and create something high fidelity.
- Photoshop, Sketch, Keynote, Pop, ect...could even use something like Google slides! whatever is fastest! Encourage Product Managers and Engineers to participate if they’re up to it!
- Have everyone explain their mocks at the end of the hour (5 min each). Have stakeholder present to give feedback.
Tips for facilitating
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Create a “Parking Lot”
Engage quieter participants
Obey the timer
All the links
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I/O talk: The Design Sprint. From Google Ventures to GoogleX
Google Ventures 5 day DIY Guide
Gamestorming cheat sheet
Gamestorming Design Kit (1 day)