why consumers will use the apple watch?
DESCRIPTION
Will consumers use the apple watch? why we need a new category? and what with the apple watch and the minimal consumption?TRANSCRIPT
![Page 1: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/1.jpg)
1
2014-15 Trends Minimal Consumption
A special reference to the #AppleWatch launch
ALL RIGHTS RESERVED©
10 September 2014
![Page 2: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/2.jpg)
2014-‐15 Trends| Minimal Consump8on
![Page 3: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/3.jpg)
“Minimal Consumption is the new consumption. It is directed
excatly at what we need"
![Page 4: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/4.jpg)
Minimal Consumptions assumptions:
People want to minimize their consumptions and their day to day life actions
Technology helps them minimize & accurate
Different needs – different tools
![Page 5: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/5.jpg)
![Page 6: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/6.jpg)
What do we need?
![Page 7: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/7.jpg)
#personal, #easy, #minimal
Main Motivations:
![Page 8: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/8.jpg)
So, why not using our mobile?
![Page 9: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/9.jpg)
#Voice is out – nobody talks anymore #Decreasing in differentiation between mobile gadgets #mobile products became less desirable #Mobiles - too big for simple actions
this is why we need a new category
![Page 10: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/10.jpg)
That will be: #differentiate #emotional #personal #cool #fashionable
![Page 11: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/11.jpg)
We can predict: ?
![Page 12: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/12.jpg)
# People will get used to do rou0ne simple acts with a small screen # It will be part of “natural” intui0ve behavior # Wearing an apple watch will be a personal and fashionable statement # The iPhone will use for “Bigger than Bigger” capabili0es ( media, etc)
Minimal Screen
![Page 13: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/13.jpg)
![Page 14: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/14.jpg)
#apple_we_love_you
![Page 15: Why consumers will use the apple watch?](https://reader034.vdocuments.us/reader034/viewer/2022051817/547b61a3b47959a4098b4e16/html5/thumbnails/15.jpg)
SPOTREND IS A TRENDS AND INNOVATION AGENCY, BASED IN ISRAELSINCE 2006, OUR BUSINESS’ GOAL IS TO CREATE PRODUCT DEVELOPMENT AND INNOVATION PROCESSES TO CORPORATIONS AND ENTREPRENEURS. WE AIM TO INSPIRE PEOPLE WITH BUSINESS AND PRODUCT DEVELOPMENT OPPORTUNITIES"
CONTACT US: www.spotrend.com © ALL RIGHTS RESERVED 2014