why coca cola is dominating in the beverage
TRANSCRIPT
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LECTURER: MISS SELVI FACULTY: FACULTY BUSINESS AND LAW
BUS2043 BUSINESS COMMUNICATION
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DZULFAZLI BIN MD ZAWAWI 01BBA-201304-00059
BACHELOR OF BUSINESS ADMINISTRATION
WHY COCA COLA IS DOMINATING IN THE BEVERAGE INDUSTRY SINCE
21ST CENTURY
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INTRODUCTION ABOUT COCA COLA • It is a largest company in industry beverage for non-alcoholic
drink. • It have 400 soft drinks; juices, teas, coffees, waters, sports
and energy juices that refresh, hydrate, nourish, relax and drinks energize.
• Main products are: Coca-Cola, Diet Coke, soft-drink brands such as Sprite and Fanta.
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EXAMPLE OF BRAND’S COMPANY COKE.
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HISTORY ABOUT COCA COLA.
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HISTORYDr. John S.Pemberton in Atlanta, Georgia. In 1891, Atlanta entrepreneur Asa G. Candler had acquired
complete ownership of the Coca-Cola business, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
Woodruff six decades of leadership, The Coca-Cola Company took leadership the business to unrivaled heights of commercial success making Coca-Cola an institution the world over.
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TYPE OF COCA COLA PRODUCT Coca Cola Zero
Coca Cola Light
Coca Cola
Diet Coke
Vanilla Coke
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OTHER PRODUCT IN COMPANY COCA COLA
Sprite
Fanta Orange
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BENEFIT DRINKING COCA COLA • Caffeine
– contains caffeine, a natural stimulant found in the coffee beans and tea leaves.
– makes you feel more alert when you are tired and might increase your performance when performing on certain tasks.
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WHY COCA COLA IS DOMINATED IN BEVERAGE INDUSTRY? • Coca cola help for digestion• Coca or Killer Cola (Criticism of Coca Cola) • Marketing Strategic • Secret recipe formula • Publicity
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ADVANTAGES OF COCA COLA • Psychological enjoyment of the taste.• To clean a toilet• To remove rust spots from chrome car bumpers• To clean corrosion from car battery terminals• To loosen a rusted bolt• To remove grease from clothes
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DISADVANTAGES OF COCA COLA • Diabetes. • Weakened Bones And Risk Of Osteoporosis.• Dental Caries And Erosion• Kidney Damage.• Increased Blood Pressure• Dehydration
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CONCLUSION• The Coca-Cola Company has to employ the highest quality
processes and establish standards which guarantee the production of a standardised product which meets each high expections of consumers and this happens when every time they drink a bottle or can of Coca-Cola.
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REFERENCES• http://www.coca-colacompany.com/topics/business?rest=true
• http://www.esquire.com/food-drink/drinks/a17882/health-benefits-coca-cola-14962524/
• http://www.livestrong.com/article/475742-what-are-benefits-of-drinking-coke/
• http://www.coca-colacompany.com/brands/all/
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THANK YOU