why can't you understand me? analyzing collaboration culture clash
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Why can’t you understand me?
Rawn ShahSocial Business Architect
Rising Edge
@rawn #cultureclash
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Why hasn’t collaboration
become 100x easier now
with so many ways
to collaborate digitally?
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CollaborativeCultures
are Chimeras
Prism Effect of Digital
collaboration
Two challenges
Three (big) steps for the Social Enterprise
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Digital transformation is key to future success
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Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch,Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013)
Market Outperformers invest in Digital technology …
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…and see Culture as key to Digital Transformation
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Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch,Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013)
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Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch,Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013)
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Technology alone is not the answer
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Chris McGrath, Reducing Culture Clash in M&A with Social Intranet Software, ThoughtFarmer 2014 – http://www.thoughtfarmer.com/mergers
• Don’t get the right info from leaders
• Don’t learn cultural characteristics of the merging companies
• Don’t collaborate, or actively work against each other.
• Distracted from the core business.
• 50-70% of M&A activities fail to meet targets
• 33% of respondents blamed cultural integration issues:
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1. Create a dedicated space to spread clear, consistent messages
2. Gather feedback and questions
Great ✔ Are you sure?
Source: Erin Meyer, The Culture Map, PublicAffairs (2014) – review: http://onforb.es/10FVP0Z
During the M&A activity, employees are seeking out information and forums in which to be heard
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Challenge 1: CollaborativeCultures are Chimeras
© Rawn Shah. Some rights reservedSource: Kinyou, http://www.neogaf.com/forum/showthread.php?p=41463930#post41463930
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Designing a work culture just on Organizational values?
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Sturdy + Strong + Agile
Photo: Duncan Hull, DNA Origami https://www.flickr.com/photos/dullhunk/4422952742/© Rawn Shah. Some rights reserved @rawn #cultureclash
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You may end up with …
BEAR-SHARK-TOPUS
Photo: CtrlAltDelYourFace (Reddit), http://knowyourmeme.com/memes/bearsharktopus© Rawn Shah. Some rights reserved @rawn #cultureclash
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Real Work Cultures =
Organic +Multifaceted +
Unevenly distributed
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Regional
Generational
Multiple
Organisational
Generational
Organisational
Passion
Passion
Cultural influencers:
Oxford Economics, Workforce 2020: The Looming Talent Crisis-- http://onforb.es/1xo1kir
Workforce strategy is shifting
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Regional
Generational
Passion
Organisational
5 Segments of Cultural Influence
Network
HofstedeMeyer Bicchieri
Trompenaars & Hampden-TurnerSchein
Denison
Hagel & Seely-Brown
MannheimTapscott
GranovetterWatts
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Regional
Generational
Passion
Organisational
Network
Interests, Expertise
Innovating
Connecting Attention management
Millennials/ Gen Y
GenX
NationalCulture
Leadership
Social Capital
Values
Work modes
Urbanism
Mobile
Language
Post-War /Boomers
Social Norms
Online / Digital
Weak ties
Mindfuless
Gen Z
Post-Democracy
Entrepreneurship
Ethnic culture
Community Standards
Reputation
Net Generation
FlowQuesting
AutonomyRisk
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Inclusion in job objectives
Formal Classroom training
Behavior of line & operational managers
Integrating into Business processes
Behavior of Senior Leaders
Internal communications campaigns
Behavior of Colleagues & Peers
11%
15%
25%
30%
35%
51%
62%
18%
27%
42%
36%
46%
65%
62%
2014 2013
What drives the change in the Digital Workplace? Peer Behavior and Internal Comms
Jane McConnell (UK/France), Digital Workplace Trends Report 2013-14 -- http://bit.ly/11S9uma
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(a) a decentralized approach
(b) where people are informed
(c) and can enable each other
(d) through shared experience@rawn #cultureclash© Rawn Shah. Some rights reserved
To Develop a Collaborative Culture, you need:
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Collaborative cultures are chimeras of our Shared Experiences
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Challenge 2: The Prism Effect of
Digital Collaboration
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The Human Mind has the amazing ability to reconstruct from fragments
And if you still recognize it, I hear there is an excellent museum around here…@rawn #cultureclash
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Imagine what the other side
is thinking.
Imagine what the other side
is feeling.
HR Tech Europe 2013© Rawn Shah. Some rights reserved
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Imagine what the other side
is thinking.
Imagine what the other side
is feeling.
Imagine what the other side
is thinking.
Imagine what the other side
is feeling.
But sometimes the mind can miscomprehend
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Content Lifetime
Reputation & Virality
Visible Identity
Attention Needed
Data Richness
Experience Sharing
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Collaborative cultures can conflict with the Digital infrastructure.
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Choose the right tools for the right scenario
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So how do we cut through?
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Step 1: Map your
culture segments in each scenario
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Example: Regional culture mapping
Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es/10FVP0Z
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Map to discover the differences
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Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es/10FVP0Z
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Step 2:Translate the
mappings to yourSocial infrastructure
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What is the right tech by your culture fit?
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What is the right tech by your culture fit?
Scales of Work Culture(Erin Meyer)
Tech Cultural Attributes(Rawn Shah)
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Find the confluences in each collaboration scenario
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team A
team B
group G
group K
site Y
site X
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Step 3:Sharpen
collaboration skills at the Edges
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Decentralize
• Training & Enablement
• Cultural awareness
• Expertise identification
Centralize
• Collaboration systems
• Measurement systems
• Digital Recognition
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Solution in brief
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1. Map 2. Translate 3. Enable
• Training & Enablement
• Cultural awareness• Expertise
identification
• Collaboration systems• Measurement
systems• Digital Recognition
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Rawn Shah• Social Business Architect
• Ex-Social Business Lead ata 400K-employee multinational
• Connected Business blog: http://Blogs.Forbes.com/rawnshah/
• Author: Social Networking for Business
• [email protected]• Linkedin.com/in/rawnshah• facebook.com/rawnshah• twitter.com/rawn
@rawn #cultureclash