why buyerlytics whitepaper crm client acquisition & loyalty

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A scientific system for managing revenues based on customer preferences.

Learn more about Infinity’s Buyerlytics System™


Each customer today deserves a personalized experience which meets their needs.

Cold calling is dead. Dialing for dollars is a legacy concept of the past and simply does not work in today’s Internet world. Pre-call research is a prerequisite to solution selling as customers want to buy and not be sold. A critical success factor is to know and understand the profile and preferences of your customers before the sales process initiates.

Do you want to focus your sales resources on pre-validated contacts? Of course. You have mountains of data at your fingertips. But, who has time to search through it all? We do.

Our Buyerlytics system is designed specifically to deliver a personalized experience for each customer.

Buyerlytics transforms your marketing and sales into a service. No more random marketing offers, but personalized service based on customer preferences

Timely. Focus your resources on the right contact segments at the right time. Strategic. Cultivate customers for life. Efficient. Optimize your selling process.

Here are a few example results:

On average, multichannel customers spend 30 to 50% more than single channel buyers.

Can you afford not to use Buyerlytics?

10 to 20% increase in response rate

20 to 50% lower customer acquisition

50 to 300% > campaign ROI cost


Buyerlytics Approach

Buyerlytics is the science of identifying, scoring, and segmenting buyers based on their

preferences. Buyerlytics enables us to understand each individual customer to create

personalized sales and service customer experiences. Buyerlytics initiates with the

development of a customer database asset. As your database asset grows your

analytics capabilities grow. Data is turned into information, insights and intelligence

integrated into multi-channel campaigns for a personalized customer experience.

Buyerlytics ensures:

Scalability: Focus resources based on segments and preferences.

ROI: Driven by intelligence.

This powerful revenue generation solution converts customer data into insight-based

sales campaigns that deliver more.

We analyze patterns in your customers’ behavior to create and govern sales and

marketing actions around unique customer needs.

We deliver personalized experiences includes customized offers that evolve over

time as your customers’ behaviors change.

This approach utilizes data analytics to adapt to every customer and consistently make

your best sales move. Here’s how it works. We track customer preferences expressed

across multiple channels. Analyzing data from all sources and interaction channels

determines each customer’s activity, intent, financial value, and preferred

communication channel, we deliver the best offer based on established rules.


The Difference an Analytics Solutions Approach Makes

Take your sales campaigns to the next level: » Assign campaigns based on customer preferences. » Nurture prospects using multichannel preferences. » Analyze behaviors to promote the single best offer. » Limit sales resources to focus only on qualified buyers. » Yield greater marketing and sales returns. » Tailor your campaigns. » Initiate advocacy and loyalty campaigns based on satisfaction surveys. » Customer driven » Service customers. Buyerlytics segmentation enables focused targeting of resources. With analytics you can realize greater results: Track behaviors to inform selling decisions Capture interaction data real-time to improve marketing Automate and align marketing and sales Apply technology to increase relevancy and results

A History of Evolution The CRM industry was pioneered in America, arising out of a need to centralize customer service operations. In today’s information age, outsourcing has evolved to include functions such as customer service, IT support, sales and marketing, and includes both front office and backoffice operations. The job of customer service has always been difficult. Customers are more sophisticated today than ever before. They expect much from the companies from which they do business, including customer service. Today’s best solution providers use sophisticated technology and business intelligence along with access to databases and online resources that most companies simply do not have access to nor can afford. Newer capabilities address these changes with a flexible and agile value proposition, among other elements such as cost effectiveness. The changing interactions and evolving ecosystem are poised to change the traditional customer care provider's value proposition to one of a more strategic partner and to shake up the provider landscape.


The Buyerlytics Journey: From Data Capture to Customer Preference Marketing

Today’s buyers have more information and resources than ever. But they also have less time, trust their peers and friends for recommendations, and yet are still creatures of emotion and habits. Buyerlytics allows for faster, more robust and accurate market targeting based on buyer preferences, budgets, and readiness. We create better customers based on customer preferences and needs. Analytics help clients find the sweet spot in the market.

Achieve Your Strategic Sales Goals

How does Infinity Contact deliver? We integrate data input from multiple marketing sources and channels to create your datawarehouse assets. Segmentation analysis coupled with predictive model selling overtime creates a library of knowledge, insights, and customer intelligence.


Questions Answered by Buyer Segmentation:

Which customer segments have a propensity to buy and which prospective

customers should I prioritize?

Which offer / solution best matches my prospects

preferences?

What does a customer value most? Which of my

customers are at risk of defecting?

What customers so I make / lose money on?

How do I get the most out of each channel?

What combination of productions or features is the most attractive to a

customer segment? How do I bring all my

relevant data and information together for planning and decision

making?

How many reps should I assign to a product line or

customer segment?

What is the optimal product assortment? How do I cross

/ up-sell with greater success rate?

Opportunities for using analytics in the sales process:

1. Segmentation Analytics 2. Pricing Analytics 3. Profitability Analytics 4. Bundling Analytics 5. Prospecting Analytics 6. Channel Optimization Analytics 7. Workforce Management Analytics 8. Sales Resources Analytics 9. Predictive Selling

The Science of Sales Analytics. Work smarter not harder with Buyerlytics. Move from sales planning to a revenue management system driven by customer analytics. With Infinity, “I think” becomes “I know” and our clients shift from talking about sales to managing revenues. We help our client find the sweet spot. And then we maximize each client customer relationship.

Segmentation Acqusition Loyalty


Are you stuck in incrementalism?

Shift your sales strategy using analytics to better manage revenues and customers.

Want to learn more?

Schedule a live or virtual onsite visit with us.

Meghan Reutzel 1-319-378-1400 [email protected]

Let’s Connect!

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why buyerlytics whitepaper crm client acquisition & loyalty

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