Why your business needs to understand

social media

“Social media is the number one activity on the Internet, and it's not dying out.

Facebook, Google+, Twitter, Instagram, Snapchat and all the other channels are a part

of everyday life for the majority of people.

Understanding that people use them is important, but engaging and watching should

be high on a business’s agenda.”

Why individuals use social media

• Social interaction • Information seeking• Entertainment/relaxation• Passing time• Expressing opinions• Sharing info and learning about

others• Finding new contacts

Why businesses use social media

• Your target audience is doing it• Social sharing helps website ranking• Humanises your brand• Your competitors are doing it• Word of mouth marketing• Social proof• Demonstrates transparency• Customer service• Brand awareness/reputation mgt

Why businesses need to understand it

• It’s live, interactive and potentially damaging

• Allows you to obtain customer insights and find new customers

• Everyone you know is on it –understanding them is important

• Not being involved is missing out!

Social media done well

• Join in the conversation

• Be fun and responsive

• Interact and engage

• Be different and interesting

• Be friendly – at least not too corporate

• Listen, learn, interact, repeat.

Social media done well

• Sainsbury’s renamed Tiger Bread after a letter they received a letter from 3-year-old Lily.

Social media done badly

• Sales-led campaigns – people don’t want to be sold to

• One-way communication

• Being shouty, spammy, or boring

• Being too corporate – it’s SOCIAL media!

• Inconsiderate/inappropriate tweets

Social media done badly

• After the Aurora shooting, Celeb Boutique tweeted this…

How to use social media

• It has its own language - learn the language and the platform first

• Get involved, don’t take over

• Be sociable and helpful

• Use SOCIAL media in the way others use it.

Internal Comms

How do you use social media to help with internal comms?

• Facebook – closed or open groups

• Twitter – follow and add to lists

• Google+ - circle and add to communities

• Linkedin – create groups

• Make it the new notice board

Employee Engagement (1)

• Social networking builds and refines your team

• Develops strong relationships

• Improves your communication

Employee Engagement (2)

• Show your personality

• Small, frequent reminders

• Your customers will see it

• Monitor your employees

• The new notice board!

Guidelines

• Be transparent

• Start blogging

• Engage

• Big up your staff

• Have a policy and training!

Remember…

• Social media is live, quick and interactive

• It’s public – very public!• It wasn’t built for businesses• It’s purely a communication tool• What happens in the office stays on

Facebook, Twitter, Google+, Instagram, Pinterest, YouTube…

Thanks for listening

We also offer:

• Digital marketing training

• Social media management

• Blogging for business

• Contact us for info on our next training course

Need help?

Get in touch…

Web www.jcfacility.co.uk

Email todd@jcfacility.co.uk

Twitter @SocialMediaTodd

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Google+ +GrahamTodd