Why Business prefer Free Advertising?

There is a sort of rush that follows when you let out the word

“FREE” along with a product. Same works with Free advertising

as well. Business uses this service widely and as much as

possible. This implies that there must be some benefit of using

the widely available free advertising services. Well, we took

some time to dig up the facts further and understand the

benefits of free adverts and how they benefit, or more

importantly, why do businesses prefer them. We ended up with

three reasons.

Cost Efficient

Well saying it cost efficient would be false as there is no cost

involved, it is completely free. You just need to register and add

the listing of your company in free advertising sites and you are

done. The rest of the things don’t need attention from you.

Your listing would be there as long as you don’t delete it.

[ Also Read: http://ukinbusiness.wix.com/listing#!5-Ways-

Advertising-in-UK-Directory-Offers-Unmatched-

Exposure/tufbj/56b2d8460cf2dc1600e22b35 ]

Segmentation

These advertisements are perfectly targeted and highly specific.

While adding your advert it will ask you to select your category.

Based upon your selection it would categorize and sort you into

the number of categories available on the website. This

provides you with only profitable traffic instead of heaps of

useless traffic.

Options

There are several things that you can configure about your

advert like its color, image and much more. This works in your

favor as images catch attention at a much more faster rate than

text. These submissions websites also provide ability to add

paid posters and banners.

Conclusion

Overall free advertising delivers benefits, may be not as much

as paid advertising, but it is surely beneficial for startup

entrepreneurs and companies who aren’t willing to spend too

much on advertising.

[ Must Read: https://medium.com/@ukinbusiness/pros-and-

cons-of-free-ads-3db3f66768f3#.v9cjrvyt4 ]

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