Why brands shouldlook for believersinstead of customers
@OluyomiOjoAn Ignite Talk at
AFRICA 2015
Customerswill give youtheir money
your brand’s believers will give
you their heart
vs
Transactions relationships
The best and most beautiful things in
the world cannot be seen or even touched
- they must be feltwith the heart.
Helen Keller
customerpress
investoremployees
communitiesinfluencersevangelistand more
{ ⊆ believer{
5 ways tobuild an armyof believers
FORGEt ABOUTTHE PRODUCT.
ASK THE QUESTION“WHY ARE WE IN
BUSINESS?” tHEN CONNECT WITH
PEOPLE WHOLOVE YOUR WHY
1
give a lotof damnGo the extra mile to say words like:THANK YOU, WE ARE SORRY, HOW CAN WE HELP?we love you, we messed up, let’s fix it
2
INVOLVEyour usersrelease productsin beta and let youruserS help you build it.It becomes their own
4
6, 7, 8, 9, 10...add yours
IMAGE CREDITSwww.juliewilkes.comwww.v3.co.ukwww.irishviews.comwww.helenkellerfoundation.orgwww.image.ietechcabal.com
@OluyomiOjo