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  1. 1. Thursday, February 26, 2009
  2. 2. WHY BLOGS MATTER Thursday, February 26, 2009
  3. 3. WHY BLOGS MATTER (Hint: It all begins with QWERTY) Thursday, February 26, 2009
  4. 4. HANSEN WRITING BALL, 1865Thursday, February 26, 2009
  5. 5. HANSEN WRITING BALL, 1865 The rst commercially produced typewriterThursday, February 26, 2009
  6. 6. SHOLES TYPEWRITER, 1873Thursday, February 26, 2009
  7. 7. SHOLES TYPEWRITER, 1873The rst commercially successful typewriter, featuring the rst QWERTY keyboard layout Thursday, February 26, 2009
  8. 8. Thursday, February 26, 2009
  9. 9. Thursday, February 26, 2009
  10. 10. Thursday, February 26, 2009
  11. 11. Thursday, February 26, 2009
  12. 12. Invented circa 1994 Thursday, February 26, 2009
  13. 13. Invented circa 1994THE QWERTY OF WEB PUBLISHINGThursday, February 26, 2009
  14. 14. Thursday, February 26, 2009
  15. 15. Thursday, February 26, 2009
  16. 16. Thursday, February 26, 2009
  17. 17. Thursday, February 26, 2009
  18. 18. BLOGGER, MOVABLE TYPE, WORDPRESS Thursday, February 26, 2009
  19. 19. BLOGGER, MOVABLE TYPE, WORDPRESS Content Management Systems for DummiesThursday, February 26, 2009
  20. 20. Thursday, February 26, 2009
  21. 21. Thursday, February 26, 2009
  22. 22. Thursday, February 26, 2009
  23. 23. Thursday, February 26, 2009
  24. 24. Thursday, February 26, 2009
  25. 25. WHY WORDPRESS? Thursday, February 26, 2009
  26. 26. WHY WORDPRESS?Best-in-class UI with the ability to easily embed photos, video, audio Thursday, February 26, 2009
  27. 27. WHY WORDPRESS?Best-in-class UI with the ability to easily embed photos, video, audioOpen-source software with one of the largest developer communities on the web Thursday, February 26, 2009
  28. 28. WHY WORDPRESS?Best-in-class UI with the ability to easily embed photos, video, audioOpen-source software with one of the largest developer communities on the webRobust library of plugins and widgets, including everything from podcasts to polls Thursday, February 26, 2009
  29. 29. WHY WORDPRESS?Best-in-class UI with the ability to easily embed photos, video, audioOpen-source software with one of the largest developer communities on the webRobust library of plugins and widgets, including everything from podcasts to pollsSearch-engine friendly architecture, with comprehensive RSS integrationThursday, February 26, 2009
  30. 30. WHO BLOGS ONWORDPRESS? Thursday, February 26, 2009
  31. 31. WHO BLOGS ONWORDPRESS? Thursday, February 26, 2009
  32. 32. OUR INSPIRATION Thursday, February 26, 2009
  33. 33. OUR INSPIRATIONThe New York Times Blogs Thursday, February 26, 2009
  34. 34. OUR INSPIRATIONThe New York Times Blogs Thursday, February 26, 2009
  35. 35. OUR INSPIRATIONThe New York Times Blogs Thursday, February 26, 2009
  36. 36. COURIER-POST BLOGSThursday, February 26, 2009
  37. 37. Total Number of Blogs 30 23 158 0September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 COURIER-POST BLOGSThursday, February 26, 2009
  38. 38. C-P BLOG FAMILYThursday, February 26, 2009
  39. 39. C-P BLOG FAMILY New logo concept introduced in DecemberThursday, February 26, 2009
  40. 40. TOP C-P BLOGS1. Varsity Insider2. Fish Head3. Into the Outside4. World of Warcraft Wanderings5. MoJo DoJo6. Flyer FilesThursday, February 26, 2009
  41. 41. COURIER-POST BLOG TRAFFICThursday, February 26, 2009
  42. 42. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launchThursday, February 26, 2009
  43. 43. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalystThursday, February 26, 2009
  44. 44. October 2008 November 2008 December 2008 January 200936,000 27,00018,0009,000 02008 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalystThursday, February 26, 2009
  45. 45. Thursday, February 26, 2009
  46. 46. The Daily JournalDaily Record MyCentralJersey APP.comCourier-Post300,000225,000 150,000 75,0000 October NovemberDecemberJanuaryGANNETT NEW JERSEY Source: Omniture/SiteCatalystThursday, February 26, 2009
  47. 47. The Daily JournalDaily Record MyCentralJersey APP.comCourier-Post300,000225,000 150,000 75,0000 October NovemberDecemberJanuaryGANNETT NEW JERSEY Source: Omniture/SiteCatalystThursday, February 26, 2009
  48. 48. The Daily JournalDaily Record MyCentralJersey APP.comCourier-Post300,000225,000 150,000 75,0000 October NovemberDecemberJanuaryGANNETT NEW JERSEY Source: Omniture/SiteCatalystThursday, February 26, 2009
  49. 49. Thursday, February 26, 2009
  50. 50. ROOM FOR GROWTH Thursday, February 26, 2009
  51. 51. BLOG TYPES Thursday, February 26, 2009
  52. 52. BLOG TYPES Link Aggregator Diary/Journal Reporter Notebook Thursday, February 26, 2009
  53. 53. BLOG TYPES Link Aggregator Diary/Journal Reporter Notebook Thursday, February 26, 2009
  54. 54. BLOG TYPES Link Aggregator Diary/Journal Reporter Notebook Thursday, February 26, 2009
  55. 55. BLOG TYPES Link Aggregator Diary/Journal Reporter Notebook Thursday, February 26, 2009
  56. 56. Thursday, February 26, 2009
  57. 57. THE BEST NEWSPAPER BLOGS ARE ALLTHREEThursday, February 26, 2009
  58. 58. VOCAB LESSON Thursday, February 26, 2009
  59. 59. VOCAB LESSON POST: A time-stamped entry written by the blog author Thursday, February 26, 2009
  60. 60. VOCAB LESSON POST: A time-stamped entry written by the blog author COMMENT: A response by a reader to a post (or other comment already made on a post) Thursday, February 26, 2009
  61. 61. VOCAB LESSON POST: A time-stamped entry written by the blog author COMMENT: A response by a reader to a post (or other comment already made on a post)RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe to Thursday, February 26, 2009
  62. 62. VOCAB LESSON POST: A time-stamped entry written by the blog author COMMENT: A response by a reader to a post (or other comment already made on a post)RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe toTRACKBACK: A notication that another website or blog has linked to a specic post Thursday, February 26, 2009
  63. 63. VOCAB LESSON POST: A time-stamped entry written by the blog author COMMENT: A response by a reader to a post (or other comment already made on a post)RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe toTRACKBACK: A notication that another website or blog has linked to a specic postSOCIAL BOOKMARK: A way to share blog posts using popular social networking services like Facebook, Digg, and Yahoo BuzzThursday, February 26, 2009
  64. 64. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
  65. 65. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
  66. 66. ANATOMY OF A GOOD BLOGClear and concise topic Thursday, February 26, 2009
  67. 67. ANATOMY OF A GOOD BLOGClear and concise topic 5+ posts per day Thursday, February 26, 2009
  68. 68. ANATOMY OF A GOOD BLOGClear and concise topic 5+ posts per day Lively comments with author responses Thursday, February 26, 2009
  69. 69. ANATOMY OF A GOOD BLOGClear and concise topic 5+ posts per day Lively comments with author responsesPhotos with most posts Thursday, February 26, 2009
  70. 70. ANATOMY OF A GOOD BLOGClear and concise topic 5+ posts per day Lively comments with author responsesPhotos with most posts Occasional video, audio, and other multimedia Thursday, February 26, 2009
  71. 71. BLOG DOS AND DONTS Thursday, February 26, 2009
  72. 72. BLOG DOS AND DONTSDo Thursday, February 26, 2009
  73. 73. BLOG DOS AND DONTSDoUse attention-grabbing headlines (Man Bites Dog) Thursday, February 26, 2009
  74. 74. BLOG DOS AND DONTSDoUse attention-grabbing headlines (Man Bites Dog)Post more than once a day Thursday, February 26, 2009
  75. 75. BLOG DOS AND DONTSDoUse attention-grabbing headlines (Man Bites Dog)Post more than once a dayRespond to comments Thursday, February 26, 2009
  76. 76. BLOG DOS AND DONTSDoUse attention-grabbing headlines (Man Bites Dog)Post more than once a dayRespond to commentsAdd 5 tags to every post Thursday, February 26, 2009
  77. 77. BLOG DOS AND DONTSDoUse attention-grabbing headlines (Man Bites Dog)Post more than once a dayRespond to commentsAdd 5 tags to every postTell everyone about your blog Thursday, February 26, 2009
  78. 78. BLOG DOS AND DONTSDoDontUse attention-grabbing headlines (Man Bites Dog)Post more than once a dayRespond to commentsAdd 5 tags to every postTell everyone about your blog Thursday, February 26, 2009
  79. 79. BLOG DOS AND DONTSDo DontUse attention-grabbingCut and paste your story headlines (Man Bites Dog) from todays paperPost more than once a dayRespond to commentsAdd 5 tags to every postTell everyone about your blog Thursday, February 26, 2009
  80. 80. BLOG DOS AND DONTSDo DontUse attention-grabbingCut and paste your story headlines (Man Bites Dog) from todays paperPost more than once a day Post a lengthy quote without any context or spin Respond to commentsAdd 5 tags to every postTell everyone about your blog Thursday, February 26, 2009
  81. 81. BLOG DOS AND DONTSDo DontUse attention-grabbingCut and paste your story headlines (Man Bites Dog) from todays paperPost more than once a day Post a lengthy quote w