why and how you should build a community & not just a following for your business
DESCRIPTION
If you're running a small business then you've probably noticed how much more expensive the conventional social media marketing (Facebook, Twitter,..) has become. Now, don't just spend more budget on Facebook ads, start owning your community. Translate your fans into a loyal community. Questions? Then contact me: monikanicolettaATgmailDOTcomTRANSCRIPT
Why and how you should
and not just a following for your businessBUILD A COMMUNITY
Scream as loud as you want, it’s never going to be as well received as when your customers mention you to their friends. // Don’t just push out content, engage. Enable active participation.
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Your most satisfied customers are most likely to become your ambassadors. // Keep them close to your business and equip them with tools to advertise your brand’s message among their friends.
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Use word of mouth to your advantage. // Develop a customer-recommendation model; reward those who spread the word.
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Build a network of related businesses and support them. // Recommend related businesses to your customers no matter what industry you’re in. Florists should recommend wedding patisseries a.s.
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Try to own your community. Don’t just build a following on other social media channels. // Learn how a platform makes money first. Then choose channels where you are the one in charge, not a third provider.
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Have a large following on Facebook, Twitter or Instagram? Start collecting their contact details. // It’s never too late. Give out something for free, own your fans’ data!
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Never misuse people’s private data. Ever! // Make sure your fans don’t regret that they trusted you in the first place.
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Get in touch with previous customers at least twice a year. // It’s easier to engage former customers who forgot than new customers who’ve never heard about your business.
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Reward your most loyal community members. // Demonstrate why it pays off to stick with your services or products.
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Run events. Meet your community in person. // You can never win people’s hearts online like you can in real life. Open your doors. Be approachable.
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