why and how you should build a community & not just a following for your business

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Why and how you should and not just a following for your business BUILD A COMMUNITY

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Post on 11-Nov-2014

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If you're running a small business then you've probably noticed how much more expensive the conventional social media marketing (Facebook, Twitter,..) has become. Now, don't just spend more budget on Facebook ads, start owning your community. Translate your fans into a loyal community. Questions? Then contact me: monikanicolettaATgmailDOTcom

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Page 1: Why and how you should build a community & not just a following for your business

Why and how you should

and not just a following for your businessBUILD A COMMUNITY

Page 2: Why and how you should build a community & not just a following for your business

Scream as loud as you want, it’s never going to be as well received as when your customers mention you to their friends. // Don’t just push out content, engage. Enable active participation.

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Page 3: Why and how you should build a community & not just a following for your business

Your most satisfied customers are most likely to become your ambassadors. // Keep them close to your business and equip them with tools to advertise your brand’s message among their friends.

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Page 4: Why and how you should build a community & not just a following for your business

Use word of mouth to your advantage. // Develop a customer-recommendation model; reward those who spread the word.

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Page 5: Why and how you should build a community & not just a following for your business

Build a network of related businesses and support them. // Recommend related businesses to your customers no matter what industry you’re in. Florists should recommend wedding patisseries a.s.

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Page 6: Why and how you should build a community & not just a following for your business

Try to own your community. Don’t just build a following on other social media channels. // Learn how a platform makes money first. Then choose channels where you are the one in charge, not a third provider.

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Page 7: Why and how you should build a community & not just a following for your business

Have a large following on Facebook, Twitter or Instagram? Start collecting their contact details. // It’s never too late. Give out something for free, own your fans’ data!

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Page 8: Why and how you should build a community & not just a following for your business

Never misuse people’s private data. Ever! // Make sure your fans don’t regret that they trusted you in the first place.

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Page 9: Why and how you should build a community & not just a following for your business

Get in touch with previous customers at least twice a year. // It’s easier to engage former customers who forgot than new customers who’ve never heard about your business.

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Page 10: Why and how you should build a community & not just a following for your business

Reward your most loyal community members. // Demonstrate why it pays off to stick with your services or products.

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Page 11: Why and how you should build a community & not just a following for your business

Run events. Meet your community in person. // You can never win people’s hearts online like you can in real life. Open your doors. Be approachable.

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Page 12: Why and how you should build a community & not just a following for your business

@kathmography [email protected] YOU WANT TO ADD?