why and how marketers can orchestrate individual & cohesive customer experiences across all...

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Individual & cohesive customer experiences across all channels Why cross channel marketing automation works!

1

Mark van den Haak Sales Director ASEAN Oracle Marketing Cloud January 2015

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of customers cite no relationship with a brand.

—Harvard Business Review

77%

Everyone Wants to be Customer-Centric….


Complex Marketing Ecosystem

3

The Marketer Experience Is Broken


No Centralized Hub to Manage Customer Interactions

The proliferation of point marketing applications have created silos among marketing teams, processes and execution



Big Data……

82%

Marketers Struggle to Bring Together Customer Data

of enterprise marketers have no synchronized view of customer data.

5


Marketing Teams Pass Their Dysfunction

Onto the Customer

The Customer Experience Is Broken

6


94%

It’s Transactional

of customers have discontinued communication with a company because they receive irrelevant promotions and messages.

— Blue Research

Irrelevant….

7


78% of customers don’t receive a consistent experience across channels.

— Accenture

It’s Fragmented

Inconsistent….

8


Customers Feel It Everyday

2 WEEKS LATER…



The Result: A Broken Customer Experience

78% of customers don’t receive consistent experience across channels. — Accenture

94% of customers have discontinued communication with a company because of irrelevant messages. — Blue Research

Marketers Lean Heavily on Fragmented Tools

Pass Fragmentation Onto Customer

Bombarded, Customers Don’t Convert or They Leave


What if….

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Unify your Existing Customer Data

PROFILE Name: Matt Jones

Gender: Male

State: California

Key Behavior: New York Hotel & Flight

Last Purchase Date: July 4, 2014

Target individuals based on behaviors, attributes and preferences


Automate Experience Without Sacrificing Relationship

Designed for Long-term Customer Lifecycle

Orchestrate multi-stage programs and create granular paths for ongoing engagement

More Freedom to Innovate

Test and iterate based on cadence, cross-channel engagement, sequence or revenue per e-mail

Purchased Online

In-store

Data Switch

Send Email Campaign

Send Push Notification


Orchestrate Individualized + Cross-channel Experiences

Easily add cross-channel activities

Designed for Ongoing Iteration

Define and leverage any behavior data


Optimize: Testing boosts revenue by 25% -

Simple A/B testing

Automated winner selection

Closed loop reporting for full ROI

Cross-Channel Marketing Analytics


Take the Consumer Experience Cross-Channel


The Oracle Marketing Cloud

• Data Management Platform

• Cross-Channel Marketing

• Social Marketing

• Content Marketing

• Oracle Marketing AppCloud and

Data Partners

• Oracle Marketing Cloud Analytics

WEB MOBILE SOCIAL EMAIL COMMERCE SALES DISPLAY

Unify Data

Engage Audiences

Analyse Performance

Marketing Simplicity. Customer Centricity. Enterprise Ready.

why and how marketers can orchestrate individual & cohesive customer experiences across all...

Presentations & Public Speaking

oracle andor

broken copyright

preferences copyright

broken customer experience

customer interactions

customer lifecycle

push notification copyright

customers dont