why advocacy? public policy and the human-animal bond · to improve human health and well-being...
TRANSCRIPT
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Why Advocacy? Public Policy and the Human-Animal Bond
Amy Showalter & Annie Peters
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Registered Pet Partners since 2014
Meet Amy and Finn
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Why a grassroots advocacy initiative?
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What else should I know?
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What else should I know?
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How & what will we prioritize?
To improve human health and well-being through the human-animal bond.
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How & what will we prioritize?
Lead on issues related to AAI and therapy animals.
Collaborate on other issues.
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Demonstrate/Educate/Advocate
Core Program Activity:Therapy Animal
Program
Demonstrate
Educational Campaign:
Standards & Access
Public Policy &
Grassroots Advocacy
Educate/Advocate Advocate
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• Facilities: 45 hospitals, 45 eldercare• Therapy animal organizations: 27• Randomly selected from 9 states
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Standards and Access
Front V1 Front V2
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Demonstrate/Educate/Advocate
Core Program Activity:Therapy Animal
Program
Demonstrate
Educational Campaign:
Standards & Access
Public Policy &
Grassroots Advocacy
Educate/Advocate Advocate
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Puppies Assisting Wounded Servicemembers (PAWS)
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Pets and Women Safety Act (PAWS)
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Federal Legislation
H.R. 2327, Puppies Assisting Wounded Servicemembers Act, which directs the Secretary of Veterans Affairs to carry out a pilot program to provide service dogs to veterans with severe Post-Traumatic Stress Disorder (PTSD).
H.R. 909, Pet and Women Safety Act, which would expand federal law to include protections for pets of domestic violence victims and establish a federal grant program that will help ensure that victims have access to safe shelters for their pets.
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Why Grassroots?
The good news is the bad news is wrong. . .
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Why Grassroots?
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". . . recruitment took place through friendship networks and these informal bonds were more important than ideological commitment, fear of repression, or formal organizing efforts in determining who joined the cause.“
-- Opp and GernAmerican Sociological Review, 1993
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“Dark Days for the UFO Lobby” – Roll Call
“The guys on the Hill won’t touch it, even though it’s more important than the war.”
“Secretary Clinton will not get to the White House without going through the extraterrestrial issue,” Bassett predicts.”
-Stephen Basset
X-PAC, Extraterrestrial Phenomena Political Action Committee
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“The number of papers I see that start out, ‘It is now well-established that there are health benefits from owning pets’ — that drives me crazy,” Herzog said. “Yes, there’s literature that supports that. But there’s also literature that doesn’t find that.”
- Hal Herzog, Western Carolina University
- “Therapy animals are everywhere. Proof that they help is not.”
Washington Post, July 2, 2017
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“Can someone recruit me for a study that involves petting cute dogs?Seriously, though: I am a scientist and I completely understand the rationale for designing objective studies to demonstrate that therapy animals are effective.
However, I can say this: I ran into some therapy dogs at the airport a few weeks ago, and you have never seen a happier group than the people petting those dogs. And this is after standing in line for an hour for the opportunity to be molested by the TSA.
Proof is nice, but this is one time that I think subjective evidence is sufficient.”
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The Habits of Effective Advocacy Groups
(Showalter, 2000)
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“What’s the most effective at influencing the content, versus the passage, of legislation?”
Congressional Staff MembersContent Passage
Grassroots campaign 32% 59%Lobbying by executives 38% 33%Use of professional lobbyist 53% 21%
-- Michael D. Lord
Babcock Graduate School of Management, Wake Forest University
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“How do you prefer to learn about issues from advocacy organizations?”
1. Constituent meetings 65%2. Lobbyist meetings 60%3. Roundtables/briefings 51%4. Website 50%***********************************• Podcasts 3%• Webinars 2%
The Policy Council, 2007
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Effective Advocacy Tactics“A lot of positive influence”
In-person visits 46%Representative of constituent group 36%Personal postal letters 20%Personal emails 19%Phone calls 14%Phone town hall comments 17%Lobbyist 8%Form email 1%Social media site comments 1%
Congressional Management Foundation, 2011
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Legislators and Social Media: Is It Their Listening Tool or Their Talking Tool?
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Amyism #64Competitive Advantage: "You will not win more
issues, gain more grassroots participation, or raise more PAC money by doing things 'reasonably well most of the time.' You can't dabble in excellence."
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• The canon of vivid information• The canon of consistency • The canon of authenticity• The canon of narrative• The canon of the team• The canon of grit
The Canons of Effective Grassroots Advocacy
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Vivid = Proximity Power
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Consistency
“Motivation gets you going, but discipline keeps you growing . . . . .life is a matter of choices, and every choice you make, makes you. “
- John Maxwell
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“If you are not able to provide a firm answer to their request/ask, how EFFECTIVE are these follow-up activities?”
• Email from constituent 39%• Lobbyist email 23%• Constituent phone call 22%• Lobbyist phone call 3%
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“If you are not able to provide a firm answer to their request/ask, how frequently is follow-up conducted by the following?”
Email from constituent 8%
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Congressional Staff Attitudes about Grassroots Communications
• They know "campaigns" are not spontaneous• They know form letters when they see them• The campaign can be effective even if they know who is behind it• Quality is more important than quantity
Congressional Management Foundation
Authenticity
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Narrative
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“How often do you experience the following behaviors in constituent meetings?”
-CMF, 2014
• Constituents don’t go to the dark side-95% • They don’t know the district impact – 90% • They don’t know the legislator’s history on the issue-87%• They are left on first base - 81%• Unaware of lawmaker’s committee assignments-78%• No personal story - 55%• Not being nice - 23%
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Amyism #47
Grassroots and Narrative: “As influence agents, we must learn to think in story, talk in story, and present our arguments in a narrative form. Because story can
persuade and inspire where reason and logic and argument fall flat.“
-- Kelton Rhoads, PhD
Narrative
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The Team
“I’m not looking for the best players, Craig, I’m looking for the right ones.”-Herb Brooks
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“Interpersonal and organizational ties are critical to propelling activism.”
(Klandermans and Oegema, 1987)(McAdam, 1986)
(Morris, 1984)(Rockford, 1982)
The Team
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Dr. Jim Muller
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• Bob Benham – 120 meetings (and counting) and “countless” phone calls • Bob Bonifas – 100 meetings in Washington, D.C. • John Boyd – 26 years • Patrice Dell – 2 years• Kim Delevett – 4 years and 18 meetings• Kate Hanni – 4 years and over 300 meetings • Amy Kremer – 53 tea parties • Vince Larsen – 3 years• Cathy Pickett – 4 years• Dr. Gary Smith – 6 years • Bob Stone – 2 years and 2 months • Joel Ulland – 2 years • Dona Wells – 16 meetings • Brad Neet – 1 year
Grit
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Grit
“My skill is being unstoppable. Most people would give up. But not me. I could see myself doing it for the rest of my life.”
— Kate Hanni
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Grit
“You get committed to your cause, but then discouraged because more powerful people come behind you, so you just have to be
persistent.”- Frank Amend
“I never thought about giving up.”-Bob Benham
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Grit
“Many times I thought, I’m one person, I might as well give up. Don’t think that way. Do a little at a time. Do the critical inch each day. If you keep the patient in mind and at the forefront of everything you do, you can’t go wrong. I was willing to die in that ditch.”
Karen KellogCardinal Health
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• Register as an advocate!• Respond to requests for action
How can I get involved?
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Puppies Assisting Wounded Service members (PAWS)
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•Spread the word•Use the Standards & Access documents to educate
•Organize a statehouse day
How can I get involved?
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Statehouse Days
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•Stay involved even after you “retire”•Interested in a leadership position?
How can I get involved?
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The Zenith
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“This democracy respects involvement and rewards it, and disdains aloofness and punishes it. If you stay away from this system, you get hurt by the system. If you go into the system and use it well, you will be rewarded by it.”
-- Mario Cuomo
Closing thought….
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