1http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html2ibidem3IDG Global Mobile Survey 2014

A BETTER VISITOR EXPERIENCEA responsive site means easier navigation, better legibility and faster site loading on mobile devices. If your site doesn’t offer this, visitors will find one (maybe a competitor’s) that does.

GOOGLE SAYS SOGoogle has decreed responsive websites important

enough that as of April 21, 2015 responsive sites are awarded higher search rankings. Non-responsive sites may see a decrease in rankings which could

negatively impact business.

IMPROVED SEOA responsive site means there’s just one url, one site and one set of files – making it easier for search engines to index site content. It’s also easier to share content on a responsive site; the same content is accessible whether your site is accessed on a smartphone or desktop computer. Also, as noted above Google loves responsive and Google is SEO.

SEO

SEOIMPROVED

A LOWER BOUNCE RATEA bounce rate is the number of visitors leaving a site after visiting only one page. A high bounce rate isn’t

good and is caused by several factors including irrelevant or outdated content. Another factor is poor

user experience. If a site loads slowly or is hard to read on a mobile device, visitors won’t stick around long.

A responsive site (along with relevant, useful content) can help lower a high bounce rate.

of users viewing a business site that doesn’t work well on mobile take it as an indication of the business simply not caring1

are more likely to return to a mobile friendly site2

of executives use their smartphone to research a product or service for their business3

CUSTOMER PERCEPTIONS / EXPECTATIONS

74%

48%

77%

48%

74%

77%

stroudassociates.com770.565.0835

WHY A

RESPONSIVE WEBSITE ISGOOD FOR BUSINESS

WHY A

RESPONSIVE WEBSITE ISGOOD FOR BUSINESS

A responsive website is designed so that each page element fluidly adapts to screen sizes of devices, both desktop and mobile.

THE BUSINESS CASE FOR GOING RESPONSIVE: