Why a Real Estate Newsletter Can Build Your Real Estate Business

Real estate newsletters are among the easiest and cheapest marketing tools available to real estate

agents to reach a large audience. Email newsletters are particularly effective, as people will forward the

newsletter to friends and colleagues who are looking to sell or buy a property, often giving real estate

agents who send out newsletters a competitive edge. A regular newsletter keeps your relationship

strong with previous clients, so your clients are likely to come back to you when selling, buying, or

leasing a new property.

An effective real estate newsletter will bring more traffic to your website to view your current listings, so

ensure you enable links to your website within your newsletter. You do not want to spend a lot of time

preparing the newsletter, or you will find it is too difficult to maintain. This is where a pre-built

newsletter template can be a great tool, especially as you can set the links once and use the same

template for each edition of the newsletter, changing only the photos and articles.

Driving traffic to your website is one of the key aims of the best real estate newsletters, so include

enticing offers to encourage readers to go to your website. You may want to include a competition in

your newsletters that means customers must visit your website to enter the competition.

A real estate newsletter template will allow you to add your featured homes for the month. Any good

marketing tool, especially a newsletter, should be about building relationships with people. Adding a

personal touch to your real estate newsletters, such as an editorial section or a personal article will

make your newsletters compelling and will allow you to speak directly to your reader.

You can include general articles in your newsletter, such as, “How to Prepare Your Property for Sale”, as

well as articles that show your professionalism and personal interest in your customers. If you sell a

property, you may consider a personal interview and photo with the happy vendors in your next edition

of your newsletter, demonstrating your ongoing relationship with your clients.

Using a template and pre-built real estate newsletter service with enough customization will allow you

to create a professional and unique newsletter that will help you to expand your business. Generate

traffic to your website and build ongoing relationships with clients who will refer new clients to you with

a regular real estate newsletter.

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