why a consumer-oriented internet of things centre in sweden?

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Why a consumer-oriented Internet of Things centre in Sweden? . Kristina Höök. Consumer-oriented Internet of Things?. What is it? Why focus on consumer-oriented IoT-apps? A call for: A top-notch research centre integrating tech and design Focus on consumers A political vision. - PowerPoint PPT Presentation

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Page 1: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?
Page 2: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Why a consumer-oriented Internet of Things centre in Sweden? Kristina Höök

Page 3: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Consumer-oriented Internet of Things?• What is it?• Why focus on consumer-oriented IoT-

apps?• A call for:– A top-notch research centre integrating

tech and design– Focus on consumers– A political vision

Page 4: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Remember 1993?

Why this buzz?

Page 5: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Already here!

Page 6: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Old IoT-dream in 90’ies

Page 7: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

IoT today: cloud

Page 8: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

IoT today: cloud + mobiles

Page 9: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

IoT today: Sensorcloud lining

Page 10: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Living in an IoT world?• M2M• Automation• Smartgrid• Smart houses• …

What aboutdesire? Fun? Play? Life?

Page 11: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

From ‘personal’ to thriving on big data

Page 12: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Internet of Arts

Page 13: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Internet of Play

Page 14: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Internet of well-being

Page 15: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Internet of Recreation

Page 16: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

From ‘personal’ to thriving on big data

Internet of

Sports

Internet of Play

Internet of

Wellbeing

Internet of

Recreation

Internet of Arts

Page 17: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

• Selling reality back to users• Longing for the real• Constructing yourself and your

reality• Living in IoT-world as performance

Medialisation of reality

Page 18: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Focus on consumer apps -–why?• Huge market• Unique position worldwide• Creating desirable solutions challenging• Consumer-oriented IoT-apps challenge

today’s technical & infrastructural solutions

• A means to popularising and spreading solutions & infrastructure (… and then we can

better tackle the rest…)

Page 19: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Unique expertise in Sweden?Applications

& novel media

Programming and networking

the things

Creating value from big data

System solutions for

big data

Page 20: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?

Consumer-oriented Internet of Things!• What is it? – Digitalised things + big data

• Why focus on consumer-oriented IoT-apps?– Huge market! Challenge! And about LIFE!

• A call for:– A top-notch research centre integrating tech

and design: some of the best Swedish researchers in the area are here today!

– Focus on consumers: cool examples demoed here today!

– A political vision: where is it?

Page 21: Why  a  consumer-oriented  Internet  of  Things  centre  in Sweden?