Why a consumer-oriented Internet of Things centre in Sweden? Kristina Höök

Consumer-oriented Internet of Things?

• What is it?• Why focus on consumer-oriented IoT-

apps?• A call for:– A top-notch research centre integrating

tech and design– Focus on consumers– A political vision

Remember 1993?

Why this buzz?

Already here!

Old IoT-dream in 90’ies

IoT today: cloud

IoT today: cloud + mobiles

IoT today: Sensorcloud lining

Living in an IoT world?

• M2M• Automation• Smartgrid• Smart houses• …

What aboutdesire? Fun? Play? Life?

From ‘personal’ to thriving on big data

Internet of Arts

Internet of Play

Internet of well-being

Internet of Recreation

From ‘personal’ to thriving on big data

Internet of

Sports

Internet of Play

Internet of

Wellbeing

Internet of

Recreation

Internet of Arts

• Selling reality back to users• Longing for the real• Constructing yourself and your

reality• Living in IoT-world as performance

Medialisation of reality

Focus on consumer apps -–why?• Huge market• Unique position worldwide• Creating desirable solutions challenging• Consumer-oriented IoT-apps challenge

today’s technical & infrastructural solutions

• A means to popularising and spreading solutions & infrastructure (… and then we can

better tackle the rest…)

Unique expertise in Sweden?Applications

& novel media

Programming and networking

the things

Creating value from big data

System solutions for

big data

Consumer-oriented Internet of Things!• What is it? – Digitalised things + big data

• Why focus on consumer-oriented IoT-apps?– Huge market! Challenge! And about LIFE!

• A call for:– A top-notch research centre integrating tech

and design: some of the best Swedish researchers in the area are here today!

– Focus on consumers: cool examples demoed here today!

– A political vision: where is it?