10Ways to Boost Your BusinessWith Barcodes

June 29, 2011WHTA

Bill Finn

Finn Digital

• Digital Agency• Regional clients with global reach• Strategic customer experiences• Intentional interactive• B2B and B2C

Why We Care

1200% Growth Between July and December, 2010

Sour

ce: T

he N

aked

Fac

ts:

QR

Bar

code

Sca

nnin

g in

2H

-201

0, M

obio

Iden

tity

Syst

ems,

Inc.

People

Middle Class (+/-) Men

Cities of Influence

International Use

Devices

The Contenders

http://goo.gl/Cqi8

Barcode Basics

Primary Uses

• Brand Awareness• Information Gathering• Influence Action/Purchase• Post-purchase Experience

10Contact Information

• Link to mobile maps – Office Locations – Directions to your

business

• vCard information

9 Mobile Coupons

8How-To Instruction

• Items requiring how-to• Link to mobile

instructions– Home Depot/Lowe's– Plants, seeds, and

garden supplies

7Sell Complex Concepts

http://www.youtube.com/watch?v=go7RJu8Kqm4

6Extend Training Materials

Prominent signage

Placement near

register

Guiding language

SMS alternative

Tells me what I’ll see

Elegant mobile web

app

Needed:

Guidance to download

scanning software.

Nearly perfect.

5Loyalty Programs

Text keyword VENTI to short code 80080 to opt in to receive various discounts and offers for coffee-size upgrades.

4Catalog to Mobile

Nicely done, strong consumer engagementShelf-talker, quiz, more information, video how-to

Quiz

http://www.youtube.com/watch?v=9xfjzbFXrh4

3Incentive Programsfor Commercial Real Estate

2 Trade Show

1Customer Community (and Service!)

Getting Up Close With The LeaderGetting Up Close With The Leader

Other Good Examples

Unlikely ContenderUnlikely Contender

Nice work!Incentive to participate, sends consumer through retail experience, drives from web to in-store experience.

The Magic TrianglePart 1

CONSUMER

RETAIL EXPERIENCE

PRODUCT EXPERIENCE

The Magic TrianglePart 2

MOBILE PHONE

PHYSICALENVIRONMENT

TRADITIONALMEDIA

9 Best Practices

1.Provide direction

2.Make sure there’s cellphone coverage

3.Add value for the user

4.Measure traffic on the landing page

5.Conduct A/B split tests on landing page

6.Make it #exciting!

7.Test for proper size and usage

8.Keep 2D promotions fresh and updated

9.Start now

Blogs & Resources

• ducknetweb.blogspot.com (healthcare)

• 2dbarcodestrategy.com

• tag.microsoft.com

• zxing.appspot.com/generator/

• goo.gl/PiyX (Google URL shortener)

• mashable.com

• techcrunch.com

• barcode.com

Be the feedback loop.

Bill Finnbill@finndigital.comhttp://finndigital.comblog.finndigital.com@billfinn@finndigitalhttp://hotsheet.me

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